MajorsSep 08, 2026
Former Tiffany & Co. Exec Joins Exemplar Luxury GroupGretchen Koback Pursel is the new chief people officer at the company formerly known as Saks Global.
OtherOct 21, 2014
Platinum to average $1477 in 2015
Platinum prices are expected to rise slightly in 2015, analysts say, with jewelry demand anticipated to increase as well.
New York--Platinum prices are expected to rise slightly in 2015, analysts say, with jewelry demand anticipated to increase as well.
Earlier this month, the white metal hit its low for the year, plummeting to $1,229 on the London PM fix.
Andrew Leyland, manager of precious metals demand at Thomson Reuters, said platinum’s price briefly dipped below that of gold at one point, pushed down by the strengthening U.S. dollar and the exit of investors. He said that investors who bought into platinum earlier in the year expecting that prices would skyrocket due to the long strikes in South Africa are in the midst of a sell-off.
Despite the drop, the price is not staying down, buoyed by physical buying support, particularly in automotive, as the stockpiles created in anticipation of the strike have dwindled. “It has bottomed out,” Leyland said of platinum’s price.
The metal closed at $1,268 an ounce Monday, and is expected to average $1,350 in the fourth quarter.
In 2015, Thomson Reuters forecasts an average annual price of $1,475 for platinum, in line with a poll of 23 analysts conducted by Reuters that forecasts platinum to average $1,477.50 an ounce next year. That is up slightly from $1,424 this year.
That same poll also predicted a rise in palladium prices in 2015, which were volatile this year, peaking above $900 an ounce before sinking as low as $725 in intraday trading. The metal is expected to average $890 an ounce in 2015, according to the analysts’ poll. Leyland said the Thomson Reuters palladium forecast for 2015 is $950 an ounce.
He also said demand for platinum jewelry is expected to finish the year 4 percent ahead of 2013, and Thomson Reuters forecasts it will rise again next year, gaining 2 percent.
In the United States, the jewelry market continues to see recovery in platinum jewelry sales, though he adds that the metal’s price point has not sunk to the level that it is taking significant market share from gold for fashion jewelry.
Philip Newman, a founding partner of London-based consultancy Metals Focus, said one aspect of the U.S. market that has helped independent jewelers with platinum sales specifically is more major retailers (with bigger advertising budgets) stocking platinum jewelry and marketing it. This advertising generates consumer recognition that trickles down to independent jewelers.
In addition, the improved economy has meant better sell-through on
platinum pieces. This, in turn, means more jewelers are stocking platinum in their cases, enabling customers to purchase pieces on the spot rather than having to order and wait for it.
“Now could be the beginning of a solid phase of growth (for platinum jewelry),” Newman said.
More on Other
The Latest
IndependentsSep 08, 2026
Ricky Bromberg, Longtime President of Bromberg & Co., Dies at 67 Bromberg is remembered as a Southern gentleman who always wore a suit and tie and treated others with kindness.
TrendsSep 08, 2026
Amanda’s Style File: A Hot Take on September’s Birthstone With high durability and a wide range of colors to choose from, sapphires may be the ultimate birthstone, Gizzi claims.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
ColumnistsSep 08, 2026
Peter Smith: Humor Is No Laughing MatterLaughter is often considered a distraction in the workplace, but it has benefits for both staff and management, Peter Smith writes.
Weekly QuizSep 03, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
IndependentsSep 04, 2026
Orloff Jewelers Will Soon Unveil a Bigger, Better LocationThe California jeweler is renovating its store in Fresno, with plans to show off the new space in December.
CollectionsSep 04, 2026
Chelsea Gabrielle Transforms Pilates Reformer Springs Into Ring A lifelong practitioner of Pilates, Gabrielle looked to the springs’ tension and suspension when creating this ring, our Piece of the Week.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
Events & AwardsSep 04, 2026
JCK Industry Fund Accepting 2027 ApplicationsThe deadline to apply is Nov. 13.
AuctionsSep 04, 2026
Christie's Names New Global Head of WatchesThe auction house has promoted Remi Guillemin, formerly its head of watches for the Americas and EMEA, to the role.
EditorsSep 03, 2026
Q&A: Simon G.’s CEO on Why He Won’t Use AI for Jewelry DesignZaven Ghanimian discussed the value of human craftsmanship and where the implementation of artificial intelligence does work.
Events & AwardsSep 03, 2026
Here Are the First Recipients of Nina Pugliese Memorial Scholarship Jewelers of America also revealed the recipients of the Seymour & Evelyn Holtzman Bench Scholarship and its own scholarship programs.
WatchesSep 03, 2026
Robert Pattinson Joins Jaeger-LeCoultre as Brand AmbassadorThe British actor, known for his roles in “Twilight” and “The Odyssey,” will star in a campaign for the Master Control Chronometre.
CollectionsSep 03, 2026
Sydney Evan Celebrates 25 Years With 4 New CollectionsThe “Confetti Disco,” “Champagne Cheers,” “Tuxedo,” and “Classic Punk” jewelry collections each capture a distinct spirit of celebration.
CrimeSep 02, 2026
CA Jeweler Gets 5 Years in ‘Phantom Rolex’ Ponzi SchemeNelson Holdo of Newport Beach pleaded guilty to multiple counts of felony grand theft and writing bad checks and was sentenced Monday.
AuctionsSep 02, 2026
If You Love Cats, This Jewelry Auction Is for YouCat ladies of the jewelry world, unite. Sandy Lerner’s “significant” collection of cat jewelry and other objects is going up for auction.
MajorsSep 02, 2026
Messika Names Former Omega Exec as New President, CEO of AmericasArnaud Michon, the former Omega USA President, will now lead Messika’s Americas region during its international development.
Events & AwardsSep 02, 2026
Emerald’s New Owner Introduces ‘Glitter in the Grove’The branding references the back-to-back jewelry shows that new parent company Forge will host in Miami's Coconut Grove this November.
AuctionsSep 01, 2026
UK Woman Uncovers Rare Patek Philippe Watch in Mom’s Jewelry BoxThe stainless steel Patek Philippe “Calatrava” watch from the 1930s sold for nearly $80,000 at a recent Hansons Cornwall auction.
ColumnistsSep 01, 2026
Your Jewelry Marketing Has a Bridal ProblemEngagement rings are important but don’t ignore the customers who are buying jewelry “just because,” Emmanuel Raheb writes.
MajorsSep 01, 2026
Kering Names New Pomellato, DoDo CEOsFormer Pomellato CEO Sabina Belli has been named president of Kering Italia amid a shakeup of Kering's new Jewelry division.
MajorsSep 01, 2026
Anne Marie Shulman Joins GPA GlobalThe veteran luxury packaging executive was appointed to help the company grow its North American business.
CrimeAug 31, 2026
$4M Van Cleef & Arpels Diamond Necklace Snatched From Vienna Museum Once the property of an Egyptian queen, the necklace was part of a larger exhibition of VCA jewelry at the Museum of Applied Arts (MAK).
GradingAug 31, 2026
GIA, Gübelin Gem Lab Confirm New Paraíba Tourmaline Deposit in EthiopiaThe labs’ separate investigations each determined that the East African country is producing copper-bearing tourmaline.
Events & AwardsAug 31, 2026
Wisconsin Museum to Host Jewelry Exhibition“Chicago Collects: Jewelry in Perspective” at the Oshkosh Public Museum will feature works by Fabergé, Lalique, and Louis Comfort Tiffany.
CollectionsAug 31, 2026
Catbird Launches First Men’s Jewelry CollectionThe “Worn Well” collection is Catbird's take on classic men's jewelry.
CollectionsAug 28, 2026
Dolly Parton Would Have Loved This Butterfly Necklace This Buddha Mama butterfly is our Piece of the Week honoring the legend, who embraced the beautiful insect as her symbol.
