Other

More Americans than ever before have never married

OtherSep 25, 2014

More Americans than ever before have never married

According to a new study by the Pew Research Center, the number of American adults who have never been married currently is at a record high, a fact that is both good and bad news for jewelers.  

New York--According to a new study by the Pew Research Center, the number of American adults who have never been married currently is at a record high, a fact that is both good and bad news for jewelers. 

In 2012, one in five adults, or 20 percent, ages 25 and older had never been married, compared with only about one in 10 adults, or 10 percent, in that age range who had never been married in 1960. That is the negative news for jewelers, who depend on soon-to-be-wed couples buying engagement rings and wedding bands for a large percentage of their sales. 

According to Pew, the dramatic rise in the share of never-married adults and the growing gap between the percentages of never-married men versus never-married women can be attributed to a number of factors.

For one, adults are marrying later in life--a factor that could benefit the jewelry industry given that an older marrying age likely means the ability to spend more on bridal jewelry. The median age at first marriage is now 27 for women and 29 for men, a dramatic climb from the 1960 averages of 20 and 23, respectively.

The second reason for more singles in America is that the number of adults who are cohabitating and raising children outside of marriage has increased significantly. About one-fourth of never-married young adults between the ages of 25 and 34 are living with a partner, according to the study.

Pew also said that shifting public attitudes about marriage in general, hard economic times and changing demographic patterns also might be contributing to the rising amount of never-married adults.

The study found that about half of all never-married adults (53 percent) said that they would like to marry eventually; this is down somewhat from 2010, when the share was at 61 percent. Meanwhile, 45 percent of today’s never-married adults say they aren’t sure if they’d like to get married (32 percent) or and flat-out do not want to get married (13 percent.)

Pew’s numbers also find that a rising share of today’s young adults might end up not getting married at all. 

According to the data, when that generation reaches their mid-40s to mid-50s, a record amount (25 percent) is likely to have never been married. Pew said that since 1970, there has been a steady increase in the share of 25- to-34-year-olds that remain

never married when they reach ages 45 to 54.

Other notable findings from the study include the following.
--The American public is divided about the role that marriage plays in society. Forty-six percent of adults surveyed said that society is better off if people make marriage and having kids a priority while 50 percent said society is just as well off if people have priorities other than marriage and children.
--Despite these views, nearly 68 percent of Americans still believe that it’s important for couples to marry if they plan on spending the rest of their lives together.
--Among those that haven’t yet gotten married but say that they would like to, three in 10 say they haven’t gotten married because they haven’t found anyone who has what they’re looking for in a spouse, 27 percent said they aren’t financially prepared for marriage, and 22 percent said they’re too young or not ready to settle down. 

Brecken Branstratoris the senior editor, gemstones at National Jeweler, covering sourcing, pricing and other developments in the colored stone sector.

The Latest

Macy’s New York City Herald Square flagship
FinancialsMar 20, 2026
Macy’s Turnaround Plans Shows Promise, Boosted by Bloomingdale’s

Plus, why Saks Global’s bankruptcy may have given Bloomingdale’s an edge.

Jwaneng Diamond
AuctionsMar 20, 2026
Sotheby's, De Beers Unveil ‘Jwaneng 28.88’ Diamond

The flawless, Type IIa stone is estimated to achieve up to $2.8 million at the auction house’s high jewelry sale in April.

Tiffany & Co.’s Three Jean Schlumberger for Tiffany & Co. Archives Brooches
TrendsMar 20, 2026
‘Frankenstein’ Costume Designer Is Bejeweled In Brooches for Oscars Win

Costume designer Kate Hawley wore three archival Tiffany & Co. brooches, our Pieces of the Week, while accepting her first Oscar.

GIA iD100®
Brought to you by
Protect Your Customers and Your Business

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

Women wearing Zales jewelry
FinancialsMar 19, 2026
Signet Jewelers to Close 100 Stores, Shutter James Allen Banner

The jewelry retailer announced changes to its store network and brand portfolio during its fourth-quarter earnings call.

Weekly QuizMar 19, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Hand holding shopping bags
SurveysMar 19, 2026
NRF Forecasts 4% Retail Sales Growth in 2026

From a weaker labor market to inflation, NRF Chief Economist Mark Mathews gave insight on what retailers can expect this year.

26.36 carat round brilliant cut white diamond
AuctionsMar 19, 2026
26-Carat Diamond Tops $1M at Auction

The historic stone, which sold at Elmwood’s in London, is the largest white diamond to be offered on the U.K. market in more than a decade.

TopImageCrop.jpg
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

JCK Rocks Nelly Graphic
Events & AwardsMar 19, 2026
JCK Rocks To Ride With Nelly

Three-time Grammy award-winning artist Nelly is set to perform at the annual event at Tao Beach in Las Vegas on May 31.

Lady Wardington and diamond-clip brooch
AuctionsMar 18, 2026
Collection of the ‘Severely Beautiful’ Lady Wardington Fetches $161K

The model and fashion editor’s gold evening bags were the top lots at the London sale, going for more than $25,000 each.

My Next Question Episode 3 guest Johnny Nelson
PodcastsMar 18, 2026
Episode 3: An Interview With Jewelry Designer Johnny Nelson

Fresh off winning the David Yurman Gem Awards Grant, Nelson discusses the ring that launched his career and his plans for the future.

Lucara blue diamond
SourcingMar 18, 2026
Lucara Recovers Nearly 37-Carat Blue Diamond

The “stunning” Type IIb stone was found via x-ray technology at its Karowe mine in Botswana.

Stuller The Basics of Jewelry
MajorsMar 18, 2026
Stuller Releases New Edition of Jewelry Education Book

“The Basics of Jewelry” has been updated to include modern topics and visuals.

Mark and Candy Udell on stage at the 2026 Gem Awards
Events & AwardsMar 17, 2026
The Best Moments From the 2026 Gem Awards

Held just before the Oscars, the jewelry industry’s big awards show had its share of standout jewelry, gowns, and acceptance speeches.

Winter Tourmaline
SourcingMar 17, 2026
Cruzeiro Mine Debuts ‘Winter Tourmaline’

The Brazilian mine’s new collection features cabochons in soft, muted shades like silver and lilac.

Natalie Portman in Tiffany & Co. Jewelry
TrendsMar 17, 2026
Natalie Portman Is Tiffany & Co.’s New Ambassador

The Academy Award-winning actress stars in Tiffany & Co.’s latest commercial, which debuted Sunday night during the Oscars.

Jean-Marc Duplaix
MajorsMar 17, 2026
Kering Establishes Jewelry Division, Appoints CEO

The organizational change follows Kering’s promise of a transformation after declining sales in 2025.

Anne Hathaway and Rose Byrne
EditorsMar 16, 2026
2026 Oscars Jewelry: One Necklace After Another

Natalie Francisco rounds up the top Oscars jewels, including Rose Byrne’s Taffin necklace with a more than 20-carat yellow-brown diamond.

Tag Heuer CEO Béatrice Goasglas
WatchesMar 16, 2026
TAG Heuer Has a New CEO

Béatrice Goasglas has been with TAG Heuer since 2018. She is the first woman to head the 166-year-old, LVMH-owned watch brand.

Ben Bridge Jeweler Honolulu boutique
IndependentsMar 16, 2026
Ben Bridge Debuts New Honolulu Boutique

The store features the first in-store build for the jeweler’s in-house “Bella Ponte” bridal brand.

Bonhams fine jewelry Paris
AuctionsMar 16, 2026
Bonhams Paris To Offer Antique, Signed Jewels

The live fine jewelry auction will take place later this week, showcasing antique pieces, rare gemstones, and signed jewels.

Silvia Furmanovich Horse Mane Earrings, Cece Jewellery Underworld Triptych Necklace, Almasika Invictus Flower Brooch
CollectionsMar 13, 2026
A Trio of Jewels from the 3 Gem Award Nominees for Jewelry Design

Our Pieces of the Week honor the 2026 nominees for the Gem Award for Jewelry Design, Silvia Furmanovich, Cece Fein-Hughes, and Catherine Sarr.

Vera Wang
WatchesMar 13, 2026
Citizen, Vera Wang to Launch Watch Collection

The 24-piece watch collection is set to debut in spring 2027.

Andrea Pooler
SourcingMar 13, 2026
Andrea Pooler Joins Third-Generation Diamond Company as COO

Pooler, who has more than 25 years’ experience in jewelry, is now chief operating officer of Modani Jewels, Soham Diamonds, and SNJ Creations.

24 Karat Club banquet
MajorsMar 13, 2026
24 Karat Club of New York’s Banquet to Return to Waldorf Astoria

The reopening of the Waldorf Astoria means a homecoming for the industry group’s annual event, which will take place Saturday.

Zoë Kravitz in Jessica McCormack’s Planetary Necklace
CollectionsMar 12, 2026
Jessica McCormack Sends Gold, Gemstones Into ‘Orbit’

McCormack looked to the 19th century’s “golden age” of astronomy when designing her new celestial-themed collection.

Johnny Nelson Wins David Yurman Gem Award Grant Graphic
Events & AwardsMar 12, 2026
Johnny Nelson Wins David Yurman Gem Awards Grant

Nelson will be honored as the inaugural grant winner at the Gem Awards gala on Friday.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy