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OtherOct 16, 2014
Jewelers Mutual to host social media safety webinar
Jewelers Mutual Insurance Company is hosting a free webinar later this month to teach jewelers how to use social media to their advantage without jeopardizing their business.
Neenah, Wis.--Jewelers Mutual Insurance Company is hosting a free webinar later this month to teach jewelers how to use social media to their advantage without jeopardizing their business.
Called “Social Media: Opportunities and Perils for Jewelers,” the webinar is slated for Oct. 20 at 9 a.m. and Oct. 24 at 2 p.m., both Central time. Registration can be found here.
It will discuss general principles which jewelers can apply to all social media platforms, as well as an in-depth exploration of Facebook, Pinterest, Instagram and Twitter.
Jeweler’s Mutual loss prevention team will facilitate the webinar, and two social media experts will offer their lessons in promoting jewelry businesses online: Shane O’Neill, vice president of Fruchtman Marketing, and Daniel Gordon, a fourth-generation jeweler and the social media planner for Diamond Cellar.
“Using social media for your business is a terrific way to engage with your clients, but jewelers need to be careful to avoid inadvertently putting themselves at risk,” said Carrie Volp, Jewelers Mutual’s loss prevention specialist. “Jewelers walk a fine line in deciding what to post and, more importantly, what not to post, so we are hosting this webinar to help jewelers use social media successfully and safely.”
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