Buying discipline at trade shows starts with clarity about your inventory levels, Smith writes.
Jeweler pleads guilty in mail fraud case
A Los Angeles jeweler accused of selling a Texas couple’s diamond, not paying them for it and then trying to make it look like the stone got stolen while in transit has pled guilty, a spokesman for the U.S. Attorney’s Office in Midland/Odessa confirmed to National Jeweler.
Odessa, Texas--A Los Angeles jeweler accused of selling a Texas couple’s diamond, not paying them for it and then trying to make it look like the stone got stolen while in transit has pled guilty, a spokesman for the U.S. Attorney’s Office in Midland/Odessa confirmed to National Jeweler.
On Dec. 27, Billy Nubil Lulo of Global Rings Jewelry Inc. in Los Angeles entered a guilty plea in federal court to one count of mail fraud, which carries a maximum sentence of 20 years. Sentencing in the case is set for March 13, according to the U.S. Attorney’s Office.
According to the indictment in the case, filed in U.S. District Court for the Western District of Texas, Midland-Odessa Division, Lulo sold a 22.03-carat emerald-cut diamond ring to Odessa residents Herb and Suzie Stokes in 2001.
In 2005, the couple opted to sell the diamond and Lulo agreed to help them, marketing the piece on his website periodically for the next several years.
In 2010, Lulo, who also once worked as a reserve deputy for the Los Angeles County Sheriff’s Office, sold the diamond as a loose stone for $145,000 in cash and merchandise without the couple’s permission. He never told them about the sale or gave them any money from it, court papers state.
Two years later, Herb Stokes asked Lulo to return to the stone to him because he believed he could find a buyer in Texas.
The jeweler never mentioned that he sold the stone and agreed to return it in a both a telephone conversation and via written correspondence.
Eventually, Lulo did send the couple just the setting via UPS, packaging it in a way to “make the Stokes believe, when the package was opened and the diamond was discovered to be missing, that a UPS employee or some other third party had stolen the diamond while it was in transit,” court papers state.
The Latest

The trade show’s education series returns, with sessions on retail trends, AI, watches, marketing, corporate responsibility, and more.

The Curated Designer Project has expanded to highlight eight independent jewelry designers during CBG’s Las Vegas show.

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

Bring a cool tone to your summer jewelry with these white metal pieces.


The deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.

The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

The “Bauble” capsule collection of colorful one-of-a-kinds includes our Piece of the Week, the “Bauble” earrings, featuring rose zircon.

The updated catalog has a newly dedicated section for gift wrapping.

Everett covers colored stones’ surging popularity, the mellow return of the “Mellon Blue,” and his “The Devil Wears Prada” doppelgänger.

Fourth-generation CEO Lilly Mullen wants to emphasize experience, connection, and personalized service.

The new award, created in partnership with Henne Jewelers, honors the late designer’s legacy through supporting jewelry education.

The addition of the diamond-producing countries as nation affiliated members broadens the federation’s global representation, WFDB said.

The NYPD is warning elderly New Yorkers to keep their jewelry hidden when walking outside to avoid being a target.

Designer Viviana Langhoff has realized her dream of owning a space for her Chicago jewelry store that looks and feels like her brand.

The sessions will run from Friday, May 29, to Sunday, May 31, with one being a live taping of an episode of Couture’s podcast.

Former Stephanie Gottlieb Fine Jewelry executive Morgan P. Richardson is joining the lab-grown diamond jewelry brand.

The $400 pocket watch is a blend of Audemars Piguet’s iconic eight-sided Royal Oak and Swatch’s unserious Pop watches from the ‘80s.

With gold prices on the rise, the “Modern Electrum” collection uses an alternative, non-tarnishing metal alloy composed of gold and silver.

Fruchtman Marketing has new owners, Erin Moyer-Carballea and Manuel Carballea, and will relocate to Miami.

In a column for the 2026 State of the Majors issue, Smith lists 10 time-tested principles about sales that still ring true.

In a column for the 2026 State of the Majors issue, Golan spells out how the growing economic divide in the U.S. is reshaping the market.

The “Limitless Expansion of Joy and Hope” collection evokes summer through colored gemstones and motifs of butterflies and florals.

The jewel, circa 1890, is from the late Victorian era and was owned by descendants of the last high king of Ireland.

This is what the nine recipients plan to do with the funds.

The Western star’s 14-karat gold signet ring sold for six times its low estimate following a bidding war at U.K. auction house Elmwood’s.























