Founder and longtime CEO Ben Smithee will stay with the agency, transitioning into the role of founding partner and strategic advisor.
How to sell online, legally
The Jewelers Vigilance Committee has released a legal compliance guide designed to help designers, jewelers and anyone else who engages in e-commerce at either the retail or wholesale level.

New York--The Jewelers Vigilance Committee has released a legal compliance guide designed to help designers, jewelers and anyone else who engages in e-commerce at either the retail or wholesale level.
The “Guide to Selling Jewelry in the 21st Century: Legal Compliance for Designers, Independent Jewelers and Online Sellers” was sponsored by the Future of Design Jewelry Education Fund, created by Cindy Edelstein in The New York Community Trust.
It is $20 for JVC members and $25 for non-members and is available for purchase now on the JVC website.
The handbook includes information on a number of topics germane to helping independent jewelers protect themselves by understanding basic legal principles such as the importance of contracts, receipts, and return policies, and following standards and regulations that apply to advertising jewelry, including the Federal Trade Commission’s guidelines.
The guide also contains information about FTC guidelines for advertising online, implementing anti-money laundering laws that apply to many jewelers, and understanding the Kimberley Process and the World Diamond Council’s System of Warranties.
“Legal compliance supports the integrity of the jewelry industry and boosts consumer confidence in our products,” said JVC President and CEO Cecilia Gardner. “This guide will help independent jewelers and online sellers understand and follow the laws and regulations that apply to the trade.”
For more information, contact the JVC’s Assistant General Counsel Sara Yood at 212-997-2002.
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