The retailers at the top of the list offer affordable products and fun, discovery-fueled experiences.
How to sell online, legally
The Jewelers Vigilance Committee has released a legal compliance guide designed to help designers, jewelers and anyone else who engages in e-commerce at either the retail or wholesale level.

New York--The Jewelers Vigilance Committee has released a legal compliance guide designed to help designers, jewelers and anyone else who engages in e-commerce at either the retail or wholesale level.
The “Guide to Selling Jewelry in the 21st Century: Legal Compliance for Designers, Independent Jewelers and Online Sellers” was sponsored by the Future of Design Jewelry Education Fund, created by Cindy Edelstein in The New York Community Trust.
It is $20 for JVC members and $25 for non-members and is available for purchase now on the JVC website.
The handbook includes information on a number of topics germane to helping independent jewelers protect themselves by understanding basic legal principles such as the importance of contracts, receipts, and return policies, and following standards and regulations that apply to advertising jewelry, including the Federal Trade Commission’s guidelines.
The guide also contains information about FTC guidelines for advertising online, implementing anti-money laundering laws that apply to many jewelers, and understanding the Kimberley Process and the World Diamond Council’s System of Warranties.
“Legal compliance supports the integrity of the jewelry industry and boosts consumer confidence in our products,” said JVC President and CEO Cecilia Gardner. “This guide will help independent jewelers and online sellers understand and follow the laws and regulations that apply to the trade.”
For more information, contact the JVC’s Assistant General Counsel Sara Yood at 212-997-2002.
The Latest

Daniel Bing was formerly the marketing director for the Americas at Vacheron Constantin.

In our Piece of the Week, the designers reimagine the tennis bracelet with green enamel wrapped around a strand of “Desert Diamonds.”

Submit your pieces for a chance to win in this year's competition.

The industry veterans join the podcast to discuss diamond marketing, the FTC Jewelry Guides, and lobbying for lower tariffs.


Founder Vik Westermann said the app is a “starting point” to inspire people to work with appraisers and gem labs, not replace them.

The Verdura brooch, which belonged to the late Virginia Fortune Ryan Ogilvy, was sold to a private collector in Asia.

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

The five students were awarded a total of $10,000 through the nonprofit’s 2026 “Future of Jewelry Making” scholarship.

Steven Lerche is now beginning his term as the youngest member to become president of The Plumb Club’s elected executive committee.

Murphy will retire at the end of the year and Alexander, currently the company’s president, will take over at the start of 2027.

The jeweler is encouraging customers who own lookalike rings to come into the store and trade them for credit towards an authentic piece.

The new campaign, “You Are The Occasion,” discourages shoppers from saving their fine jewelry for special occasions only.

Mehta led India’s GJEPC through the 2008 financial crisis and was respected worldwide for his wisdom, integrity, and knowledge.

One is the driver who allegedly crashed a car into a Sacramento jewelry store in April, striking a 71-year-old employee who later died.

In a new column, Peter Smith posits that people actually enjoy putting together IKEA furniture, and the same is true for engagement rings.

9lakha Jewelers in Iselin, New Jersey, was the target of a smash-and-grab robbery on Aug. 8.

The jeweler has partnered with 818 Tequila to gift lab-grown diamond studs to a bride-to-be and their bridal party.

The exhibition will feature more than 100 drawings of stained-glass lampshades, windows, and more, many created by women and émigrés.

Marquise-cut diamonds in drop charms are the center of the new collection, reflecting the movement of a dancer in modular styles.

The inaugural Fort Lauderdale Jewelry, Antique, & Object Show will be held from Jan. 28 through Feb. 1, 2027.

The family-owned jeweler will open a new showroom in Bel Air, Maryland, this fall.

Amanda Ileana Hernandez is married to Carlos Hernandez, one of two men in prison for the 2024 murder of Michigan jeweler Hussein Murray.

The reimagined jewel, our Piece of the Week, trades the diamonds in the original 1998 design for blue, pink, yellow, and green sapphires.

Sponsored by American Gem Trade Association

In the United States, second-quarter sales were flat amid soft consumer sentiment and lower in-store traffic.

The 22-karat gold egg, sold at Batemans Auctioneers in the U.K., was part of a 1980s treasure hunt ad campaign for Cadbury Creme Eggs.





















