The president made the announcement via Truth Social Wednesday, adding that India also will face a penalty for its dealings with Russia.
Alor battles Charriol in court, reverts to ‘Alor’
Alor will no longer sell jewelry under the Charriol brand in the United States, Canada and the Caribbean, as the two companies remain engaged in a legal battle over international distribution and Alor returns to selling jewelry under its own brand.

San Diego--Alor will no longer sell jewelry under the Charriol brand in the United States, Canada and the Caribbean, as the two companies remain engaged in a legal battle over international distribution and Alor returns to selling jewelry under its own brand.
Geneva-based Philippe Charriol International Ltd., or PCI, filed a lawsuit against Alor in California federal court in May 2013.
The extensive complaint alleges, among other things, that San Diego-based Alor is guilty of trademark infringement for selling Charriol “knock-off jewelry” in Australia and that Alor traded upon the “fame, goodwill, name and reputation” of the Charriol brand to build its own name and brand around the world.
“The relationship between A’lor and PCI has been deteriorating for years, caused particularly by A’lor’s plan to design, develop, and implement a competing line of jewelry in the territory and outside the territory,” court papers state. The “territory” refers to the U.S. and Canadian markets, the markets covered in the jewelry distribution agreement signed between PCI and Alor.
In July 2013, Alor fired back with a counterclaim, denying Charriol’s charges.
It accused PCI, along with Philippe Charriol himself, Ludovic Lesur and Kronos America LLC, of breach of contract and misappropriation of trade secrets and alleged that PCI was the one selling designs that infringed upon Alor’s trade dress and copyrights. In court documents, Alor stated that it first publicly displayed its nautical cable motif jewelry in the early 1980s, “prior to any other person or entity doing so.”
“PCI has engaged in a pattern and practice of diverting jewelry sales to PCI and away from Alor, in violation of copyright laws, trade dress laws and PCI’s contractual obligations to Alor,” court documents state.
As the lawsuit makes its way through the court system, Alor is moving forward with a re-branding, of sorts. In an announcement issued Feb. 17, Alor said it was “making a bold decision in 2014, returning to its roots” by reverting to its parent company brand name.
Established in 1979, Alor designed, created and manufactured stainless steel cable, 18-karat gold and diamond jewelry sold as “Alor.” In 1992, the company began its relationship with PCI and “re-branded” as Charriol.
In an interview with National Jeweler Wednesday, Alor declined to comment on the litigation. Regarding the ending of their relationship with PCI, Jack Zemer, who co-founded Alor with wife Sandy in 1979, only said that,
Over the next few months, retailers in the U.S., Canada and the Caribbean that carry Charriol will just sell through their existing inventory while Alor begins the process of providing them with Alor jewelry--which is already being sold in more than two dozen independents in Australia--as well as Alor-branded packaging, support materials and displays.
The Alor jewelry will join the company’s line of self-branded Swiss watches, which it debuted at Couture in 2013.
The transition with existing retailers is scheduled to take place through April, while the brand’s official re-launch is set for the Couture show in Las Vegas.
Alor Principal Ori Zemer, son of Jack and Sandy, adds that all of their current retailers already have been told in person by a Zemer family member about the transition. (Ori is the “or” in Alor while his brother Tal is the “Al.”)
“We wanted to make sure that our customers understand that the Zemer family is still behind everything that has been done since 1979,” he said.
In April, Alor will debut a new national print advertising campaign featuring model Noot Seear and photographed by Justin Coit, whose credits include working with well-known stylist Rachel Zoe. The lifestyle campaign will appear in Marie Claire, Harper’s Bazaar, Town & Country, Elle Canada, all Niche Media publications and other regional fashion media.
“We are very excited about this transition and we’ve had great responses from all our retailers,” Tal Zemer said.
The Latest

The luxury titan’s star brand Gucci continued to struggle amid a "tough" environment.

Its opening marks the completion of the retailer’s new 11,000-square-foot store in the Texas capital.

As a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.

Respondents shared concerns about tariffs and commentary on the “Big Beautiful Bill.”


“Making a Killing in Diamonds” tells the story of Mimi Rosen, the disappearance of a scientist, and the murder of lab-grown diamond CEO.

Senior Editor Lenore Fedow learned a lot when she took a behind-the-scenes factory tour with the jewelry brand earlier this year.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

The first-time exhibitors, set to debut at the New York City show, share a devotion to craftsmanship, storytelling, and material integrity.

The online auction house’s September sale will feature rough Brazilian emeralds of various qualities.

She’ll lead an executive committee consisting of President-Elect Bryan Moeller, Mitchell Clark, Bill Farmer, and Larry Rickert.

Announced Sunday, the deal will set the tax on goods imported into the United States from the European Union at 15 percent.

A new edition of the Italian brand’s “Ipanema” collection has debuted with gemstones that evoke Brazil’s breathtaking views.

The retailer will refer its customers to WonderCare, founded by venture capitalist and watch collector Kevin O’Leary.

The jeweler’s largest store yet is set to open in Little Rock next fall.

Anne Hathaway was seen wearing the toggle necklace three times while filming scenes for “The Devil Wears Prada 2.”

Jewellery & Gem World Hong Kong is scheduled for Sept. 15 to 21, and buyer pre-registration will be available until Sept. 7.

Renovations at Tiffany & Co. stores ate into profits in the company’s watch and jewelry division.

Mark and Candy Udell of London Jewelers will receive the honor at the 24th annual Gem Awards next March.

While struggles continue at the mining and trading end of the pipeline, consumer demand for diamond jewelry is holding steady.

The “Fantasia” jewelry collection turns the intaglio animals from her “Close Encounters” collection into 3D characters.

The special Classic Avi Chronograph 42 with an Eagles-green dial is limited to 59 pieces, a nod to the Super Bowl Philadelphia just won.

JSA has received reports of mobs swarming jewelry stores, driving cars into the storefront or smashing through the windows.

The “Kashmir” collection features centuries-old craft techniques made in collaboration with the region’s master papier-mâché artisans.

Creative Director Erica Bianchini shared why the jeweler is looking to expand into the U.S. and how it’s putting Canadian craftsmanship on the map.

Two Los Angeles Fire Department stations plan to use the donations to upgrade their equipment and tools.

Next week, the auction house will kick off a selling exhibition of jewelry by British artist Hannah Martin and Coldplay’s Guy Berryman.