High-end fashion houses know how to emotionally connect with customers online. Retail jewelers should take note, Emmanuel Raheb writes.
5 new, potentially good reads for October
Goodreads, an online book discussion website, has released its monthly list of recently published books in all categories, from historical fiction to biography and memoirs.

New York--Goodreads, an online book discussion website, has released its monthly list of recently published books in all categories, from historical fiction to biography and memoirs.
National Jeweler chose four of these books that could be useful to business owners. This month’s picks include The Innovators, which tells the story of the collaborative geniuses of the digital age, as well as The Woman Who Would Be King, which touches on the world’s reactions to women in power. A staff pick also is included, as the last recommendation.
The following list provides a brief summary of each book and links to additional information on Goodreads.
1. The Innovators: How a Group of Hackers, Geniuses and Geeks Created the Digital Revolution
Walter Isaacson
Isaacson tells the story of the collaborative innovators of the digital age: who they were, how their minds worked and what made them so creative. It’s also a narrative of how they worked together and why their ability to work in teams led to even more creativity. This book is 528 pages.
2. The Invisible History of the Human Race: How DNA and History Shape Our Identities and Our Futures
Christine Kenneally
This book is a researched and provocative perspective on how our stories, psychology and genetics affect our past and future, exploring how everything from DNA to emotions to names and the stories that form our lives are part of our human legacy. Kenneally explores how trust is inherited in Africa and silence is passed down in Tasmania--how the history of nations is written in DNA. This book is 368 pages.
3. The Woman Who Would Be King: Hatshepsut’s Rise to Power in Ancient Egypt
Kara Cooney
This biography explores the longest-reigning female pharaoh in Ancient Egypt and the story of her rise to power in a man’s world. Hatshepsut was born into a privileged position of the royal household, as the daughter of a general who took Egypt’s throne, and whose mother had ties to the previous dynasty. Cooney traces the unconventional life of the almost-forgotten pharaoh and explores the world’s complicated reactions to women in power. This book is 384 pages.
4. Yes Please
Amy Poehler
In her first book, actress Amy Poehler offers up personal stories, funny bits on life, friendship and parenthood, and real-life advice on topics including when to be funny and when to be serious. This book is 288 pages.
Téa Obreht
Senior Editor Hannah Connorton finished this fictional story over the summer, which tells the story of a young doctor who is trekking to an orphanage by the sea for a mercy mission while dealing with the circumstances of her grandfather’s death. She recalls the stories he told her when she was a child, including those from Rudyard Kipling’s The Jungle Book, but the most important story her grandfather has to tell is the one the doctor must discover for herself. This book is 338 pages.
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