Trends

The history behind … Whitby jet

TrendsFeb 07, 2016

The history behind … Whitby jet

Although the gemstone reached its peak of popularity in the second half of the 19th century, it’s experiencing a resurgence as designers pair the fossilized wood with other high-end materials.

New York--Whitby jet could be making a comeback in the United States soon.

The gemstone--yes, jet is a gemstone--reached its peak of popularity in the second half of the 19th century.


Actress Donna Air wearing a Whitby jet spider“It was hugely popular, like Pandora is now,” says Rebecca Tucker, a jeweler at C.W. Sellors Fine Jewellery and Luxury Watches, which has multiple locations in England. “When something is that popular, it doesn’t last--it has its heyday and dies down a bit. And because of jet’s association with mourning it fell out of favor, and styles changed as well; Art Noveau came and there was no place for black anymore.”

For the majority of the 20th century, jet jewelry was shunned as an unattractive stone that people weren’t interested in. At best, it was set in silver costume jewelry and sold to tourists around Whitby, England, where much jet originates.

But in the past 25 to 30 years, Tucker says, people have started to look at the gemstone again.

“We now set it alongside diamonds and in platinum and 18-karat gold,” she says. “We’re really setting a high standard for jet jewelry, and that’s part of its success, in raising the bar and letting people know (jet) deserves to be set in high-end jewelry as well.”

Tucker said C.W. Sellors made jet jewelry for Queen Elizabeth II for her 80th birthday, as well as a jet jewelry set that was worn by actress Donna Air for a premiere of The Amazing Spiderman in 2012. In addition, designer Jacqueline Cullen brought a Whitby jet collection to Couture last year, where she exhibited as part of Stephen Webster’s Rock Vault.

RELATED CONTENT: Jetting around with Jacqueline Cullen

The television series Downton Abbey also has had an impact on jet’s rebounding popularity, as some of the key characters have worn jet jewelry.

Although mining Whitby jet was an accepted practice and happened in enormous quantities during the Victorian era, it’s not permissible to do so in Whitby now due to coastal erosion. Its limited deposits are still beach-combed by locals, who wait for stormy weather to wash the material off the cliffs.

“People appreciate its history and it being a really unusual gemstone, and because it’s a classic black stone, it goes with everything,” Tucker says. “It’s going to keep rolling; there’s a growing appreciation for it.”

What is Whitby jet?

Whitby jet is considered a gemstone, and is made from the fossilized wood of the ancient monkey puzzle tree (scientific name: the Araucaria tree.)

After a tree fell, it would sink to the bottom of the sea, get covered with sediment, and the pressure and lack of oxygen--coupled with 180 million years--would fossilize the wood into jet. Now, jet can be found in a 10-mile radius of the small seaside town of Whitby on the Northeast coast of England, as well as in Russia, Spain, Poland and certain parts of North America.

What was Whitby jet used for? Whitby jet has been used to make jewelry and body adornments for thousands of years, Tucker says, and is thought to be one of the earliest gemstones known to man, with pieces of worked jet dating back to the Stone Age. Jet also was used as a talisman to ward off evil.

When was it popular? Whitby jet was at the height of its popularity in the latter half of the 19th century, Tucker says. The success of the jet industry at this time can be attributed to Queen Victoria’s love of the gemstone--she at one point was so fond of it, she made it compulsory for jet jewelry to be worn at court.

“She actually made it popular,” Tucker explains. “She and Prince Albert were great patrons of British manufacture, and that was one of the reasons she liked Whitby jet. When Prince Albert died, she chose it as her gemstone of choice to represent her period of mourning. So now it’s associated with mourning because of the way Queen Victoria wore it, although much jet is also fashion jewelry and unassociated with mourning.”

When it is mourning jewelry, however, jet was typically used for lockets and photographs.

Why did people work in Whitby jet? While jet can be found around the world, the jet found around Whitby has always been considered the best and most prized because of the superior shine that can be achieved on its surface as well as its durability, Tucker says, allowing craftsmen to carve the most intricate designs.

Whitby jet also can stand the test of time; foreign jets eventually will crack and crumble, and do not produce the same high shine due to it not being as dense as Whitby jet. Tucker says it is thought that the millions of tons of rock that applied immense pressure during the fossilization process has is what has made Whitby jet denser than the rest.

What other materials were used with Whitby jet? Throughout the 19th century, there were many different mediums that were popular alongside Whitby jet, such as the use of human hair, which was popular for both love tokens and mourning jewelry. “Pietra dura,” an Italian skill, and shell cameos also were popular pairings, and would be crafted in Italy before being sent to Whitby to be set in jet by specialized workers.

How much are Whitby jet pieces worth? Victorian pieces can range from a few hundred to many thousands of pounds.

“Antique Whitby jet is becoming increasingly collectible and desirable due to its rarity and a better understanding of its importance in England’s social history, as well as its place in the history of jewelry,” Tucker says.

Modern jet jewelry is made at a price accommodating all budgets, she continued. Sterling silver and jet stud earrings can cost approximately $30, while exclusive, high-end jet and diamond pieces set in 18-karat gold or platinum can run into the thousands of pounds.

Still, one thing is for sure, Tucker says.

“For the first time in Whitby jet’s history, we are now setting the gem in jewelry made to appeal to a more international market, and in exclusive jewelry that raises the profile of this humble British gemstone.”

How can a retailer add Whitby jet pieces to their jewelry offerings? The jewelry store Tucker works with, C.W. Sellors Fine Jewellery and Luxury Watches in England, has 35 years of experience working with Whitby jet and supplies hundreds of jewelers around the world with the gemstone.

W. Hamond, in Whitby, England, also works in Whitby jet.

The Latest

Woman with crossed hands and rings on fingers
FinancialsJun 02, 2026
Signet Jewelers’ Q1 Sales Up 2% As It Focuses on ‘Core Four’

The jewelry retailer is zeroing in on Zales, Jared, Kay Jewelers, and Blue Nile as it looks to create unique brand identities for each.

Dr. Akinwumi Adesina, chairperson of the Diamonds for Development Fund
SourcingJun 02, 2026
Leader Appointed for Botswana’s Diamonds for Development Fund

Dr. Akinwumi Adesina, a development economist, will head the fund created to help Botswana diversify its economy.

James Marks
WatchesJun 02, 2026
Watch Industry Veteran James Marks Joins Sotheby’s

Sotheby’s has appointed the former Phillips executive as its global head of private sales and retail in its watches division.

PG-05-SHOT-2-LUCIDA.033 1.png
Brought to you by
All Eyes on Gold Prices. Alternatives to Look For. And What to BEWARE of in Vegas

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

Sothebys 10-carat blue diamond, 120 carat Harry Winston diamond necklace
AuctionsJun 02, 2026
Sotheby’s to Auction 10-Carat Blue Diamond, 1960s Harry Winston Necklace

A private collection of five Paraíba tourmalines also will be up for sale at Sotheby’s High Jewelry auction in New York, scheduled for June 16.

Weekly QuizMay 28, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
People shopping in a jewelry store
IndependentsJun 02, 2026
State of Retail: 6 Things Retailers Should Know About Consumers Today

From Gen Z’s view of luxury to “doom spending,” these are the six consumer trends to note this year.

Zahn-Z Big Zaha Art Deco Ring
Events & AwardsJun 01, 2026
Design Atelier Brands Have a Big Night at Emotional Couture Design Awards

The show started by honoring Mildred Marcano, ended with a tearful Beth Anne Bonanno, and recognized a dozen-plus designers in between.

1872x1052-NextGem-2026-National-Jeweler-Advertorial.jpg
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry Retailers

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

Rapaport's rebranding
SourcingJun 01, 2026
RapNet Rebranding as Rapaport Trade

The revamped online diamond marketplace will feature pricing intelligence and data-driven tools for more efficient buying and selling.

Gemfields emeralds
SourcingJun 01, 2026
Gemfields’ Higher-Quality Emerald Auction Achieves $26.8M

The miner said demand for higher-quality emeralds is stable, but there is notable caution in the market.

Cultus Artem River of Heaven Necklace
CollectionsMay 29, 2026
Cultus Artem’s Necklace Is the Oasis in Las Vegas’ Desert

The “River of Heaven” necklace, our Piece of the Week debuting at Couture, combines 26 salt and pepper diamonds spaced by Tahitian pearls.

Sean Dunn, Amy Greenberg, Elise Greenberg, Coleman Clark, Mitchell Clark
IndependentsMay 29, 2026
Meet the 2026 Retailer Hall of Fame Inductees

This year’s inductees include second-, third-, and fourth-generation jewelers.

Jesse Itzler
Events & AwardsMay 28, 2026
JCK Announces Jesse Itzler as 2026 Keynote Speaker

The author, speaker, and entrepreneur will give his presentation, “Spiritual Billionaire,” on Saturday morning.

JCK Rocks Nelly Graphic
Events & AwardsMay 28, 2026
JCK Rocks To Ride With Nelly

Three-time Grammy award-winning artist Nelly is set to perform at the annual event at Tao Beach on Sunday night.

A screen shot of The Clear Cut's website
MajorsMay 28, 2026
Signet Jewelers to Buy The Clear Cut

Signet will integrate the online-only, natural diamond-focused jeweler into Blue Nile, which it wants to position as a higher-end retailer.

Itä Aguaviva Tassel Pendant, Ashaha Anzar Cuff, Cultus Artem Quetzal Ring
CollectionsMay 28, 2026
Meet The 17 Newcomers to Couture’s Design Atelier

These up-and-coming jewelry brands are bringing their distinct aesthetic and unique point-of-view to the Design Atelier for the first time.

GCAL 8x Cushion Cut diamond
GradingMay 28, 2026
GCAL By Sarine Launches 8X Cushion Cut

The lab’s proprietary diamond cut grade has been expanded to include the popular fancy shape.

Stock image of police cars with their lights on
Events & AwardsMay 27, 2026
5 Security Tips for Las Vegas Jewelry Market Week 2026

This year, it’s what could happen outside of show hours that worries JSA Executive Vice President Scott Guginsky.

Smart Age Solutions CEO and National Jeweler columnist Emmanuel Raheb
ColumnistsMay 27, 2026
What Jewelers Can Learn From Luxury Fashion’s Digital Playbook

High-end fashion houses know how to emotionally connect with customers online. Retail jewelers should take note, Emmanuel Raheb writes.

Couture The Iridescence designers Aziza-Abdullah Nicole, Cindy Liebe, Danyell Roscoe, Jessica Liu, Marie Helena from Rebel Jewelry, Julia de Souza, and Xiao Wang
Events & AwardsMay 27, 2026
Couture’s ‘The Iridescence’ Will Showcase 7 Emerging Jewelry Designers

The designers are the third cohort of mentees from the show’s Belonging @ Couture mentorship program.

National Jeweler columnist Sherry Smith, partner at The Retail Smiths
ColumnistsMay 26, 2026
The Key Mindset for Better Trade Show Buying

Buying discipline at trade shows starts with clarity about your inventory levels, Smith writes.

JCK Talks panel on stage
Events & AwardsMay 26, 2026
12 JCK Talks Sessions to Add to Your Las Vegas Schedule

The trade show’s education series returns, with sessions on retail trends, AI, watches, marketing, corporate responsibility, and more.

CBG Curated Designer Project Logo
Events & AwardsMay 26, 2026
CBG Brings Its Curated Designer Project to Las Vegas Show

The Curated Designer Project has expanded to highlight eight independent jewelry designers during CBG’s Las Vegas show.

Shot of attendees at a JA New York jewelry trade show
Events & AwardsMay 22, 2026
Instore Buys JA New York Show

The deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.

Buccellati Waikiki gold and diamond earrings
FinancialsMay 22, 2026
Richemont’s Jewelry Brands Lead the Charge in Q4

The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.

Leigh Maxwell Bauble Earrings
CollectionsMay 22, 2026
Leigh Maxwell Celebrates 5 Years at Couture With ‘Bauble’ Collection

The “Bauble” capsule collection of colorful one-of-a-kinds includes our Piece of the Week, the “Bauble” earrings, featuring rose zircon.

Stuller 2026-2027 packaging and display catalog
MajorsMay 22, 2026
Stuller’s New Packaging, Display Catalog Is Out

The updated catalog has a newly dedicated section for gift wrapping.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy