The industry veterans join the podcast to discuss diamond marketing, the FTC Jewelry Guides, and lobbying for lower tariffs.
Rocks On: Paraiba tourmaline
While Brazilian Paraiba tourmaline remains in high demand, skyrocketing prices and dwindling supply have led to an uptick in interest in the cuprian tourmaline coming out of Africa.
New York--In the little less than three decades since its discovery, Paraiba tourmaline has surpassed a great number of other gemstones in popularity.
The industry and consumers alike have one man to thank for bringing this exceptional stone to light: Heitor Dimas Barbosa. Beginning the early 1980s, Barbosa was digging in the hills in Paraíba, Brazil, convinced that he would find a gem unlike any the world had yet seen.
He was right.
The first gemstones were retrieved from the mines in the area in 1989, according to the International Colored Gemstone Association, and it was all uphill from there.
“The intense, neon greenish-blue color of a fine Paraiba is like no other gemstone. It’s captivating,” said Andrew Rosenblatt of Akiva Gil Company. “So it appeals to people who want to stand out or who may already have other fine gems in their collection. Its rarity also appeals to serious gem collectors.”
While iron, manganese, chrome and vanadium are responsible for the coloring in other tourmalines, Paraiba tourmaline is different in that its unique color is owed mostly to the presence of copper.
Even as the original area that first gave the world its new favorite neon gemstone began to run dry, sources in Africa began yielding a chemically comparable copper-bearing tourmaline, an alternative that since has become mainstream.
These days, between major retailers and high-profile designers advertising in consumer magazines, as well as celebrities stepping out on the red carpet wearing Paraiba jewelry, the gemstone’s star has never been higher.
Supply and pricing: Brazil
The Brazilian material, with its saturated color and high quality stones, likely will always be the favored, the preferred. Demand for the stone is sky high. But, as the story goes with gems, there is a finite amount.
There is almost no supply of new material coming from Brazil these days, according to a number of sources. Rosenblatt said that at best, there may be melee but even this is in very limited quantity and quality. There are very few fine gems floating around
Ruben Bindra of B&B Fine Gems said that it’s been a long time since they’ve been able to find a new mined stone, and his company has bought more stones in recent years from old collections rather than sources closer to the supply, such as miners and cutters.
In addition to the mines running out of material, Brazilian Paraiba tourmaline also hit a supply snag this summer, when federal police in Brazil shut down two mines in Paraíba and arrested six people as part of the investigation into an alleged scheme to illegally mine and export Paraiba tourmalines, according to WWD.
Though federal prosecutors in Brazil did not respond to National Jeweler’s request for an update on the case by press time, João Raphael Lima, the federal prosecutor leading the case in the state of Paraíba, told WWD that “The police apprehended a lot of material, from rough, uncut stones to lapidated tourmalines, so we know there was a lot of production coming from those mines. The operation has definitely disrupted business.”
According to the story, Parazul, Mineracao, Comercio e Exportacao Ltda had permission to conduct research at the mine but not to explore it commercially. Yet police found evidence that they had been extracting large volumes of Paraiba tourmaline and sending them to a company that would give them certificates stating they were regular tourmalines, allowing them to export the gemstones at much lower taxes.
Not surprisingly then--with supply being what it is and continued demand from the trade and consumers alike--the price for Paraiba tourmaline from Brazil remains high. Bindra noted that prices have doubled, if not more, within the last three years or so for the material.
In fact, pricing for Brazilian Paraiba has only gone up since its discovery.
Adam Gil of Jerry Gil & Co. said that when the material first started hitting the market, it was priced somewhere around $100 to $200 per carat on average, and now he sees the highest quality material go for $50,000 per carat or more.
Given the high price and dwindling supply of Brazilian Paraiba, it is beneficial for the trade that there are sources that yield chemically comparable cuprian tourmaline, albeit on another continent entirely.
Supply and pricing: Africa
There has been a number of finds of cuprian tourmaline in Africa since it was first discovered in the early 2000s in Nigeria. The major player in the industry today appears to be Mozambique. About five years ago, Gil said the trade started making the switch over to using that material.
Demand has followed quickly.
Yet, there still seems to be some question about the quality of the stones from Mozambique and whether many of them can compare to the Brazilian Paraibas.
Rosenblatt said at the beginning, the deposits included crystals that yielded larger, cleaner gems than the Brazilian material. But, while there were some exceptional pieces of rough that showed intense color, the Brazilian material typically still was a stronger, more vivid neon blue.
“The newer deposit from Mozambique seems to be much lighter in color and intensity and heavily included. We’ve seen quite a few stones from this production and have not seen any clean material,” he said.
While the fine quality Mozambique gemstones that match the Brazilian stones in intensity might be few and far between, what the newer source can offer a buyer is a lower price point and larger stones.
“A 10-carat Brazilian Paraiba is a very rare stone, but Mozambique has produced stones as large as 100 carats,” Bindra said. “I personally have sold a few 50-carat-plus Mozambique stones.”
The Mozambique supply has dwindled slightly, though there remains plenty out there.
Rosenblatt said prices remains strong, even for the included material. The top material can cost $5,000 and $6,000 per carat at wholesale and continues to go up as demand increases.
While it might be true that a collector would likely only want Paraiba from Brazil, for many others who just want to own a slice of that neon blue color, the Mozambique material is more than worthy to fill that demand.
“At the consumer level, I feel only the real collectors and connoisseurs would like only Brazilian Paraiba, but the rest … will happily buy a Mozambique stone,” Bindra said.
The Latest

Founder Vik Westermann said the app is a “starting point” to inspire people to work with appraisers and gem labs, not replace them.

The Verdura brooch, which belonged to the late Virginia Fortune Ryan Ogilvy, was sold to a private collector in Asia.

Submit your pieces for a chance to win in this year's competition.

The five students were awarded a total of $10,000 through the nonprofit’s 2026 “Future of Jewelry Making” scholarship.


Steven Lerche is now beginning his term as the youngest member to become president of The Plumb Club’s elected executive committee.

Murphy will retire at the end of the year and Alexander, currently the company’s president, will take over at the start of 2027.

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

The jeweler is encouraging customers who own lookalike rings to come into the store and trade them for credit towards an authentic piece.

The new campaign, “You Are The Occasion,” discourages shoppers from saving their fine jewelry for special occasions only.

Mehta led India’s GJEPC through the 2008 financial crisis and was respected worldwide for his wisdom, integrity, and knowledge.

One is the driver who allegedly crashed a car into a Sacramento jewelry store in April, striking a 71-year-old employee who later died.

In a new column, Peter Smith posits that people actually enjoy putting together IKEA furniture, and the same is true for engagement rings.

9lakha Jewelers in Iselin, New Jersey, was the target of a smash-and-grab robbery on Aug. 8.

The jeweler has partnered with 818 Tequila to gift lab-grown diamond studs to a bride-to-be and their bridal party.

The exhibition will feature more than 100 drawings of stained-glass lampshades, windows, and more, many created by women and émigrés.

Marquise-cut diamonds in drop charms are the center of the new collection, reflecting the movement of a dancer in modular styles.

The inaugural Fort Lauderdale Jewelry, Antique, & Object Show will be held from Jan. 28 through Feb. 1, 2027.

The family-owned jeweler will open a new showroom in Bel Air, Maryland, this fall.

Amanda Ileana Hernandez is married to Carlos Hernandez, one of two men in prison for the 2024 murder of Michigan jeweler Hussein Murray.

The reimagined jewel, our Piece of the Week, trades the diamonds in the original 1998 design for blue, pink, yellow, and green sapphires.

Sponsored by American Gem Trade Association

In the United States, second-quarter sales were flat amid soft consumer sentiment and lower in-store traffic.

The 22-karat gold egg, sold at Batemans Auctioneers in the U.K., was part of a 1980s treasure hunt ad campaign for Cadbury Creme Eggs.

Lucara Diamond Corp., which recovered the “Motswedi” diamond from the Karowe mine, sold the stone for an undisclosed amount.

The expanded collections now feature hand-cut gemstones like topaz, tanzanite, chrysoprase, chalcedony, smoky quartz, and fire opal.

The lab-grown diamond jewelry brand’s newest boutique is in Westfield Valley Fair in Santa Clara, California.




















