Chris Blakeslee has experience at Athleta and Alo Yoga. Kendra Scott will remain on board as executive chair and chief visionary officer.
Rocks On: Paraiba tourmaline
While Brazilian Paraiba tourmaline remains in high demand, skyrocketing prices and dwindling supply have led to an uptick in interest in the cuprian tourmaline coming out of Africa.
New York--In the little less than three decades since its discovery, Paraiba tourmaline has surpassed a great number of other gemstones in popularity.
The industry and consumers alike have one man to thank for bringing this exceptional stone to light: Heitor Dimas Barbosa. Beginning the early 1980s, Barbosa was digging in the hills in Paraíba, Brazil, convinced that he would find a gem unlike any the world had yet seen.
He was right.
The first gemstones were retrieved from the mines in the area in 1989, according to the International Colored Gemstone Association, and it was all uphill from there.
“The intense, neon greenish-blue color of a fine Paraiba is like no other gemstone. It’s captivating,” said Andrew Rosenblatt of Akiva Gil Company. “So it appeals to people who want to stand out or who may already have other fine gems in their collection. Its rarity also appeals to serious gem collectors.”
While iron, manganese, chrome and vanadium are responsible for the coloring in other tourmalines, Paraiba tourmaline is different in that its unique color is owed mostly to the presence of copper.
Even as the original area that first gave the world its new favorite neon gemstone began to run dry, sources in Africa began yielding a chemically comparable copper-bearing tourmaline, an alternative that since has become mainstream.
These days, between major retailers and high-profile designers advertising in consumer magazines, as well as celebrities stepping out on the red carpet wearing Paraiba jewelry, the gemstone’s star has never been higher.
Supply and pricing: Brazil
The Brazilian material, with its saturated color and high quality stones, likely will always be the favored, the preferred. Demand for the stone is sky high. But, as the story goes with gems, there is a finite amount.
There is almost no supply of new material coming from Brazil these days, according to a number of sources. Rosenblatt said that at best, there may be melee but even this is in very limited quantity and quality. There are very few fine gems floating around
Ruben Bindra of B&B Fine Gems said that it’s been a long time since they’ve been able to find a new mined stone, and his company has bought more stones in recent years from old collections rather than sources closer to the supply, such as miners and cutters.
In addition to the mines running out of material, Brazilian Paraiba tourmaline also hit a supply snag this summer, when federal police in Brazil shut down two mines in Paraíba and arrested six people as part of the investigation into an alleged scheme to illegally mine and export Paraiba tourmalines, according to WWD.
Though federal prosecutors in Brazil did not respond to National Jeweler’s request for an update on the case by press time, João Raphael Lima, the federal prosecutor leading the case in the state of Paraíba, told WWD that “The police apprehended a lot of material, from rough, uncut stones to lapidated tourmalines, so we know there was a lot of production coming from those mines. The operation has definitely disrupted business.”
According to the story, Parazul, Mineracao, Comercio e Exportacao Ltda had permission to conduct research at the mine but not to explore it commercially. Yet police found evidence that they had been extracting large volumes of Paraiba tourmaline and sending them to a company that would give them certificates stating they were regular tourmalines, allowing them to export the gemstones at much lower taxes.
Not surprisingly then--with supply being what it is and continued demand from the trade and consumers alike--the price for Paraiba tourmaline from Brazil remains high. Bindra noted that prices have doubled, if not more, within the last three years or so for the material.
In fact, pricing for Brazilian Paraiba has only gone up since its discovery.
Adam Gil of Jerry Gil & Co. said that when the material first started hitting the market, it was priced somewhere around $100 to $200 per carat on average, and now he sees the highest quality material go for $50,000 per carat or more.
Given the high price and dwindling supply of Brazilian Paraiba, it is beneficial for the trade that there are sources that yield chemically comparable cuprian tourmaline, albeit on another continent entirely.
Supply and pricing: Africa
There has been a number of finds of cuprian tourmaline in Africa since it was first discovered in the early 2000s in Nigeria. The major player in the industry today appears to be Mozambique. About five years ago, Gil said the trade started making the switch over to using that material.
Demand has followed quickly.
Yet, there still seems to be some question about the quality of the stones from Mozambique and whether many of them can compare to the Brazilian Paraibas.
Rosenblatt said at the beginning, the deposits included crystals that yielded larger, cleaner gems than the Brazilian material. But, while there were some exceptional pieces of rough that showed intense color, the Brazilian material typically still was a stronger, more vivid neon blue.
“The newer deposit from Mozambique seems to be much lighter in color and intensity and heavily included. We’ve seen quite a few stones from this production and have not seen any clean material,” he said.
While the fine quality Mozambique gemstones that match the Brazilian stones in intensity might be few and far between, what the newer source can offer a buyer is a lower price point and larger stones.
“A 10-carat Brazilian Paraiba is a very rare stone, but Mozambique has produced stones as large as 100 carats,” Bindra said. “I personally have sold a few 50-carat-plus Mozambique stones.”
The Mozambique supply has dwindled slightly, though there remains plenty out there.
Rosenblatt said prices remains strong, even for the included material. The top material can cost $5,000 and $6,000 per carat at wholesale and continues to go up as demand increases.
While it might be true that a collector would likely only want Paraiba from Brazil, for many others who just want to own a slice of that neon blue color, the Mozambique material is more than worthy to fill that demand.
“At the consumer level, I feel only the real collectors and connoisseurs would like only Brazilian Paraiba, but the rest … will happily buy a Mozambique stone,” Bindra said.
The Latest

The credit card companies’ surveys examined where consumers shopped, what they bought, and what they valued this holiday season.

Kimberly Miller has been promoted to the role.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

The “Serenity” charm set with 13 opals is a modern amulet offering protection, guidance, and intention, the brand said.


“Bridgerton” actresses Hannah Dodd and Claudia Jessie star in the brand’s “Rules to Love By” campaign.

Founded by jeweler and sculptor Ana Khouri, the brand is “expanding the boundaries of what high jewelry can be.”

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

The jewelry manufacturer and supplier is going with a fiery shade it says symbolizes power and transformation.

The singer-songwriter will make her debut as the French luxury brand’s new ambassador in a campaign for its “Coco Crush” jewelry line.

The nonprofit’s new president and CEO, Annie Doresca, also began her role this month.

As the shopping mall model evolves and online retail grows, Smith shares his predictions for the future of physical stores.

The trade show is slated for Jan. 31-Feb. 2 at The Lighthouse in New York City's Chelsea neighborhood.

January’s birthstone comes in a rainbow of colors, from the traditional red to orange, purple, and green.

The annual report highlights how it supported communities in areas where natural diamonds are mined, crafted, and sold.

Footage of a fight breaking out in the NYC Diamond District was viewed millions of times on Instagram and Facebook.

The supplier has a curated list of must-have tools for jewelers doing in-house custom work this year.

The Signet Jewelers-owned store, which turned 100 last year, calls its new concept stores “The Edit.”

Linda Coutu is rejoining the precious metals provider as its director of sales.

The governing board welcomed two new members, Claire Scragg and Susan Eisen.

Sparkle with festive diamond jewelry as we celebrate the beginning of 2026.

The master jeweler, Olympian, former senator, and Korean War veteran founded the brand Nighthorse Jewelry.

In its annual report, Pinterest noted an increase in searches for brooches, heirloom jewelry, and ‘80s luxury.

Executive Chairman Richard Baker will take over the role as rumors swirl that a bankruptcy filing is imminent for the troubled retailer.

Mohr had just retired in June after more than two decades as Couture’s retailer liaison.

Shekhar Shah of Real Gems Inc. will serve as president of the Indian Diamond & Colorstone Association in 2026.

This year’s good luck charm features the mythical horse Pegasus, and is our first Piece of the Week of the new year.




















