Some retailers are taking a nuanced approach to marketing what can be a difficult holiday for many.
Jewelers supporting Tanzanian book drive
Nine jewelry stores worked with Roger Dery Gem Design to collect books for donation to a library at the Kitarini Maasai Children’s School in Tanzania.

Royal Oak, Mich.--Roger Dery Gem Design and nine jewelry stores have been collecting books to stock a traveling library for the Kitarini Maasai Children’s School in Tanzania.
The school, located in the rural Longido district of northern Tanzania, opened in 2010 and has 450 children between the ages of 5 and 14, most of whom walk 3 to 5 km two times a day to go to school.
The staff includes just one headmaster and four teachers, and the school currently has less than 50 books.
Nine retailers across the country have helped with the book drive by telling their local community and customers about it and setting a goal to fill a suitcase with 50 books, new or used.
Participating jewelry stores so far include the following.
--Apland Jewelers, Hood River, Ore.
--Becky Beauchine Kulka Diamonds and Fine Jewelry, Okemos, Mich.
--Calhoun Jewelers, Royersford, Pa.
--Devon Fine Jewelers, Wyckoff, N.J.
--Janel Russell Designs, St. Paul, Minn.
--K-Jon’s Fine Jewelers, Atascadero, Calif.
--Panowicz Jewelers, Olympia, Wash.
--Tapper’s Diamonds and Fine Jewelry, West Bloomfield, Mich.
--The King’s Jewelers, Walnut Creek, Calif.
The books that are being contributed include picture books, early reader chapter books, workbooks and coloring books designed for readers from preschool to fifth grade by American standards.
In January, Roger Dery, owner of Roger Dery Gem Design, will take his 25th trip to Africa with some of the jewelry store owners who helped collect the books and will deliver them personally to the school’s headmaster.
Because the drive saw such a strong response, with the jewelry stores raising enough books to max out the number of suitcases that they are able to take to Africa, at this time they are not able to accept further contributions from other stores, though they may hold a similar campaign again in the future, at which time other stores could participate.
“I have visited the Kitarini School 12 times and it is still an emotional day for me every time I visit,” Dery said. “These children touch my heart deeply each time I meet them. Their hearts are so innocent, genuine, and hungry for learning and love. I want to give them that learning and love however I can. When the headmaster told me about their extreme lack of books, I knew what I would do.”
The Latest

The Edge has announced its new CEO, as well as a new partnership with an investment firm focused on founder-led software businesses.

De Beers’ diamond production was up 17 percent in Q1, boosted by increased output at its mines in South Africa and Canada.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

A signet ring belonging to the Western film star of Hollywood’s Golden Age will be up for auction at Elmwood’s next month.


Importers can submit claims now to receive money back for the IEEPA tariffs they’ve paid, with refunds expected to take up to 90 days.

The owners of Gregory Jewelers in Morganton, North Carolina, are heading into retirement.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

The colored gemstone industry leader is heading into retirement after four years as the association’s CEO.

Susie Dewey joins the Natural Diamond Council as its new chief marketing officer.

The largest known fancy vivid blue-green diamond could fetch more than $12 million at its second auction appearance.

Emmanuel Raheb says jewelers need to start marketing early and make it easy for customers to pick a gift for mom.

In honor of the milestone, the Nebraska jeweler has debuted Leslie & Co., its new in-house jewelry brand.

The trade organization, which held its annual elections earlier this year, also added five new board members.

NRF’s annual survey found that 45 percent of consumers plan to purchase jewelry for a loved one this Mother’s Day.

The “Vault” charm, our Piece of the Week, expands on the memories that can be stored in a locket by connecting to your phone.

The open-to-the-public luxury jewelry and timepiece show, in its second year, is slated for July 23-26.

The jeweler’s Mother’s Day campaign highlights the women who work there—mothers, grandmothers, women who want to be mothers, and dog moms.

Sponsored by Jewelers Mutual

The proposed agreement follows the moissanite maker’s Chapter 11 bankruptcy protection filing last month.

The Patek Philippe for Tiffany & Co. timepiece Astor brought aboard the ill-fated ship sold for double its estimate at a Freeman’s auction.

The “Dalí’s Garden” collection was inspired by a surreal dream Neeley had after cooking a recipe from Salvador Dalí’s 1973 cookbook.

Natalie Feanny has been appointed to the role.

The pair falsely claimed their jewelry was made by Navajo artists, but it was imported from Vietnam.

Julien’s Auctions is selling the musician’s fine and fashion jewelry alongside her clothing, gold records, and other memorabilia.

Rachel King’s book dives into the history of the pendant believed to have belonged to Henry VIII and his first wife, Katherine of Aragon.

The company will have deals on precious metals testers as well as the latest in lab-grown diamond detection technology and security.






















