CEO Beth Gerstein said she believes in the jeweler’s omnichannel approach as its retail rollout continues.
Meet TheNextNow’s Winning Designer
Pari by Pari Sofianou nabbed the top prize at the jewelry design competition’s sixth edition.
In partnership with New York City beauty and fashion incubator The Ember Company, the Dallas fine jewelry retailer announced Pari by Pari Sofianou as the winning brand.
Designer Sofianou was born in Athens and lived for several years in London, where she studied scenography, or stage design, at St. Martins College of Art.
In London, Sofianou met jewelry designer Pippa Small, who introduced her to jewelry and served as a mentor.
Pari by Pari Sofianou is inspired by the cosmos, depicting planets and stars in their orbits through gold, diamonds and multicolor gemstones. Many of the pieces move, much like a mobile. The brand also counts Greek mythology and astrology among its design references.
The brand has won a Ylang 23 purchase order, as well as mentorship and promotion.
Sofianou will have mentorship access to the team of judges who selected her as well.
They were: Moda Operandi interim CEO Jim Gold; Krupp Group founder Cindy Krupp; designer Pamela Love; designer Ileana Makri; founder and owner of The Ember Company Avani Patel; Vanity Fair Accessories Editor and Vogue Jewelry Editor Daisy Shaw; and Ylang 23 founder and owner Joanne Teichman.
The judging panel selected from a group of 20 designer finalists from an original submission pool of more than 75.
The finalists presented a selection of their work over Zoom.
After the judging, Ylang 23 Vice President, Business Development Alysa Teichman, who founded TheNextNow, moderated a panel with the judges on facing retail challenges, building a brand and standing out in a crowded marketplace.
TheNextNow will happen again in fall 2021.
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