Iconic pieces, like the Mike Todd Diamond Tiara, appear in the superstar’s new music video for her song inspired by the actress.
De Beers Group on How It Will Achieve Gender Parity by 2030
The diamond miner and marketer has extended its partnership with UN Women for an additional five years.

The company first partnered with UN Women in 2017, with the goal of increasing female representation in its workforce. Its first milestone was to increase the number of women in senior leadership positions.
By 2020, the female appointment rate increased from 22 percent to 40 percent, with the number of women in senior leadership positions overall rising from 17 percent to 30 percent.
Now, De Beers said it is focusing on achieving gender parity across its entire workforce. (The company uses the International Women’s Forum definition of gender parity, which is anywhere from 40 to 60 percent.)
It’s a member of the newly formed HeForShe Alliance, which brings together global leaders from government, corporations and civil society to develop and share solutions to gender equality’s biggest challenges.
Within the alliance, De Beers is focused specifically on addressing barriers to entry in the workforce for women, and creating a more diverse STEM (Science, Technology, Engineering and Math) talent pool, where women have been underrepresented historically.
De Beers Group CEO and UN Women HeForShe Champion Bruce Cleaver said in a press release: “Achieving gender parity across our workforce is a business-critical priority for De Beers Group—not only is it the right thing to do, it’s the only way we will access the full talent pool and achieve our full potential.
“Now more than ever we have a societal imperative to keep working toward gender equality, as the COVID-19 pandemic has brought new challenges and we must work hard for sustainable change.”
Senior Vice President, Sustainable Impact, Katie Fergusson, added: “We’ve made really meaningful progress on increasing the representation of women in leadership roles in our business during the past three years, but now we want to accelerate this momentum with a particular focus on technical roles, where women remain underrepresented globally.”
There’s more to De Beers commitment to UN Women.
In 2017 UN Women and De Beers launched Accelerating Women-Owned Micro-Enterprises (AWOME) in southern Africa. Now, De Beers will invest an additional $3 million.
The program has provided business training and mentorship to more than 1,000 female entrepreneurs in Botswana, Namibia and South Africa, and qualified 50 local trainers so the program can continue.
By 2030, De Beers wants to increase the reach of the program to support 10,000 female micro-entrepreneurs.
Cleaver said, “Our commitments announced today to continue our journey toward gender parity in our workforce and to invest an additional $3 million to continue supporting women entrepreneurs in our host countries in southern Africa are further demonstration of our resolve to be a positive force for progress, and for change.
“We look forward to continuing to work with UN Women and our fellow HeForShe Alliance peers to share learnings, scale impact and accelerate progress over the next five years.”
Additionally, since it began its UN Women partnership, De Beers has granted more than 50 scholarships to young women from underprivileged communities in Canada to pursue STEM education.
De Beers also funded summer science camp for 30 high school girls, and partnered with WomEng in southern Africa to engage more than 900 girls and young women in workshops and mentorship programs.
The company’s new goal is to engage 10,000 girls with STEM by 2030.
The diamond miner and jeweler’s UN Women partnership is part of its internal sustainability program, dubbed Building Forever.
The Latest

The luxury retailer, which went Chapter 11 in January, announced Thursday that it has secured $500 million in exit financing.

The NouvelleBox ballroom will feature independent jewelry designers, including Lene Vibe, Wyld Box Jewelry, and Kiaia Limited.

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

The one-of-a-kind locket, our Piece of the Week, opens to reveal three hidden images to keep close to your heart.


The new facility was also designed to better serve its growing customer base in Canada.

The campaign is a tribute to the year 1893, when Kokichi Mikimoto created the world’s first cultured pearl.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

It is the only GIA school to offer the GIA Graduate Gemologist program in Chinese.

The initiative connects veterans and parents returning to the workforce with careers in jewelry retail.

The wholesale manufacturer and precious metals refiner has appointed Michael Angelo as its new national sales representative.

Foundrae also accused the jewelry giant of copying its mood board style of marketing.

A Patek Philippe for Tiffany & Co. timepiece owned by the American businessman who died on the Titanic will be offered at Freeman's Chicago.

The Conference Board’s Consumer Confidence Index edged up, with optimism about the present outweighing worries about the future.

The retailer’s Zach Bear gift comes to life in “Zach Bear and the Window Necklace,” which centers on curiosity, bravery, and helping.

Applications are open for the AGA Gemological Scholarship Program through May 15, and until June 2027 for the Gemological Research Grant.

These customer behavior patterns say a lot about how successful your jewelry store is going to be this year, Emmanuel Raheb writes.

Mejuri’s popular collection of 18-karat yellow gold vermeil rings debuted in sterling silver alongside new “Puzzle” slider charms.

The Miami-based jewelry brand and the NYC-based artist will be in Dallas from April 9-11.

Moses, who will leave the lab in May after nearly 50 years, discusses his start in the business, gemstones that stand out, and what’s next.

The new catalog, which showcases 35 one-of-a-kind pieces of jewelry, is a compliment to the company’s popular holiday catalog.

Production has ceased at the Canadian diamond mine, which has yielded more than 150 million carats of rough diamonds in its 23-year run.

The store opening marks the 10th United States location for the India-based jewelry retailer.

Two Saks Fifth Avenue locations, one in Florida and one in California, and one Neiman Marcus store are off the chopping block.

West, who started in the art department at the Leading Jewelers Guild in 1979, is remembered for his patience, kindness, and dedication.

In the “Tesoro” version of the ring, our Piece of the Week, each side of the gold hexagonal nugget has a unique colored gemstone design.

Cohen discusses the evolution of Citizen’s light-powered technology, the brand’s cross-generational appeal, and tariffs.






















