Peter Smith pulls back the curtain on the often misinterpreted, and sometimes maligned, world of sales training.
De Beers Group on How It Will Achieve Gender Parity by 2030
The diamond miner and marketer has extended its partnership with UN Women for an additional five years.
The company first partnered with UN Women in 2017, with the goal of increasing female representation in its workforce. Its first milestone was to increase the number of women in senior leadership positions.
By 2020, the female appointment rate increased from 22 percent to 40 percent, with the number of women in senior leadership positions overall rising from 17 percent to 30 percent.
Now, De Beers said it is focusing on achieving gender parity across its entire workforce. (The company uses the International Women’s Forum definition of gender parity, which is anywhere from 40 to 60 percent.)
It’s a member of the newly formed HeForShe Alliance, which brings together global leaders from government, corporations and civil society to develop and share solutions to gender equality’s biggest challenges.
Within the alliance, De Beers is focused specifically on addressing barriers to entry in the workforce for women, and creating a more diverse STEM (Science, Technology, Engineering and Math) talent pool, where women have been underrepresented historically.
De Beers Group CEO and UN Women HeForShe Champion Bruce Cleaver said in a press release: “Achieving gender parity across our workforce is a business-critical priority for De Beers Group—not only is it the right thing to do, it’s the only way we will access the full talent pool and achieve our full potential.
“Now more than ever we have a societal imperative to keep working toward gender equality, as the COVID-19 pandemic has brought new challenges and we must work hard for sustainable change.”
Senior Vice President, Sustainable Impact, Katie Fergusson, added: “We’ve made really meaningful progress on increasing the representation of women in leadership roles in our business during the past three years, but now we want to accelerate this momentum with a particular focus on technical roles, where women remain underrepresented globally.”
There’s more to De Beers commitment to UN Women.
In 2017 UN Women and De Beers launched Accelerating Women-Owned Micro-Enterprises (AWOME) in southern Africa. Now, De Beers will invest an additional $3 million.
The program has provided business training and mentorship to more than 1,000 female entrepreneurs in Botswana, Namibia and South Africa, and qualified 50 local trainers so the program can continue.
By 2030, De Beers wants to increase the reach of the program to support 10,000 female micro-entrepreneurs.
Cleaver said, “Our commitments announced today to continue our journey toward gender parity in our workforce and to invest an additional $3 million to continue supporting women entrepreneurs in our host countries in southern Africa are further demonstration of our resolve to be a positive force for progress, and for change.
“We look forward to continuing to work with UN Women and our fellow HeForShe Alliance peers to share learnings, scale impact and accelerate progress over the next five years.”
Additionally, since it began its UN Women partnership, De Beers has granted more than 50 scholarships to young women from underprivileged communities in Canada to pursue STEM education.
De Beers also funded summer science camp for 30 high school girls, and partnered with WomEng in southern Africa to engage more than 900 girls and young women in workshops and mentorship programs.
The company’s new goal is to engage 10,000 girls with STEM by 2030.
The diamond miner and jeweler’s UN Women partnership is part of its internal sustainability program, dubbed Building Forever.
The Latest
Pantone’s 2025 Color of the Year takes the form of jewelry through gemstones and enamel that look just as delicious as mocha mousse.
From raffles to auctions to donations, the industry is working to aid charities in Los Angeles amid the raging wildfires.
The new year feels like a clean slate, inspiring reflection, hope, and the motivation to become better versions of ourselves.
The company, which owns Cartier and Van Cleef & Arpels, had a record Q3, with sales topping $6 billion.
The necklace features a sapphire drop weighing more than 9 carats that detaches to transform into a ring.
Jameel Mohammed, founder of Afrofuturist brand Khiry, will receive a cash prize and a one-year paid fellowship with Tiffany & Co.
A Diamond is Forever hosted a holiday celebration in honor of their new marketing campaign, ‘Forever Present.’
The 127-year-old jeweler is planning to open a new store in Mystic, Connecticut.
The watches’ dials feature artwork celebrating the vibrant energy and unique landscapes of six of America’s national parks.
Offered by U.K. auction house Woolley & Wallis, the yellow diamond bracelet was a gift from Taylor’s good friend Michael Jackson.
The jewelry trade show returns to The Venetian Expo and The Venetian Resort in Las Vegas from June 6 to 9.
Associate Editor Natalie Francisco highlights her favorite fashion jewelry pieces from the upcoming “Unapologetically Iris” auction.
The closures are part of the retailer’s plan to close 150 locations over a three-year period.
The online guide is available for free and written with the jewelry industry in mind.
The awards honor the late Jose Hess, a founding member of AJDC and an award-winning jewelry designer.
The grading lab said the search for her successor is underway.
In this special op-ed, designer Jules Kim calls on big brands to collaborate with independent creators instead of copying their designs.
A pioneering figure in gemology, he is remembered for his spirit of generosity, curiosity, and joy.
The peak selling days leading up to Christmas did not meet the jewelry retailer’s expectations.
Schneider brings over 20 years of luxury and fashion industry experience to his role as a key member of the brand’s global leadership team.
With versions in 18-karat gold and platinum, the wearables company is blending health technology and fine jewelry.
The executive brings more than two decades of industry experience to the role.
The New York City-based retailer is bringing its curation of jewels to a pop-up shop at Love Binetti in Palm Beach, Florida.
Created by JA and DCA, the fund is collecting money for jewelry businesses damaged by the wildfires in Los Angeles County.
Adrien Brody received his first Golden Globe while wearing the “Mozi” brooch, which depicts a spill of traditional Chinese calligraphy ink.
The pair will work together to support independent retailers in India with marketing assets, training materials, and other tools.