SurveysApr 24, 2026
Mother’s Day 2026 Jewelry Spending to Top $7B, NRF SaysNRF’s annual survey found that 45 percent of consumers plan to purchase jewelry for a loved one this Mother’s Day.
SourcingMar 09, 2021
De Beers Group on How It Will Achieve Gender Parity by 2030
The diamond miner and marketer has extended its partnership with UN Women for an additional five years.
Kemmonye Bakupi, a senior diamond sorter, is seen here analyzing rough diamonds with a loupe in Botswana. De Beers Group is outlining its plan to increase female representation in its workforce by 2030.
London—De Beers Group has extended its partnership with UN Women for five more years as it works to achieve gender parity across its workforce by 2030.
The company first partnered with UN Women in 2017, with the goal of increasing female representation in its workforce. Its first milestone was to increase the number of women in senior leadership positions.
By 2020, the female appointment rate increased from 22 percent to 40 percent, with the number of women in senior leadership positions overall rising from 17 percent to 30 percent.
Now, De Beers said it is focusing on achieving gender parity across its entire workforce. (The company uses the International Women’s Forum definition of gender parity, which is anywhere from 40 to 60 percent.)
It’s a member of the newly formed HeForShe Alliance, which brings together global leaders from government, corporations and civil society to develop and share solutions to gender equality’s biggest challenges.
Within the alliance, De Beers is focused specifically on addressing barriers to entry in the workforce for women, and creating a more diverse STEM (Science, Technology, Engineering and Math) talent pool, where women have been underrepresented historically.
The company first partnered with UN Women in 2017, with the goal of increasing female representation in its workforce. Its first milestone was to increase the number of women in senior leadership positions.
By 2020, the female appointment rate increased from 22 percent to 40 percent, with the number of women in senior leadership positions overall rising from 17 percent to 30 percent.
Now, De Beers said it is focusing on achieving gender parity across its entire workforce. (The company uses the International Women’s Forum definition of gender parity, which is anywhere from 40 to 60 percent.)
It’s a member of the newly formed HeForShe Alliance, which brings together global leaders from government, corporations and civil society to develop and share solutions to gender equality’s biggest challenges.
Within the alliance, De Beers is focused specifically on addressing barriers to entry in the workforce for women, and creating a more diverse STEM (Science, Technology, Engineering and Math) talent pool, where women have been underrepresented historically.
In the next five years, De Beers said it will enhance its talent development and succession programs, focus on training to encourage dialogue and challenge stereotypes, review its progress regularly, and help to increase access to STEM careers and education.
De Beers Group CEO and UN Women HeForShe Champion Bruce Cleaver said in a press release: “Achieving gender parity across our workforce is a business-critical priority for De Beers Group—not only is it the right thing to do, it’s the only way we will access the full talent pool and achieve our full potential.
“Now more than ever we have a societal imperative to keep working toward gender equality, as the COVID-19 pandemic has brought new challenges and we must work hard for sustainable change.”
De Beers Group CEO and UN Women HeForShe Champion Bruce Cleaver said in a press release: “Achieving gender parity across our workforce is a business-critical priority for De Beers Group—not only is it the right thing to do, it’s the only way we will access the full talent pool and achieve our full potential.
“Now more than ever we have a societal imperative to keep working toward gender equality, as the COVID-19 pandemic has brought new challenges and we must work hard for sustainable change.”
Editors' Picks
Sponsored by
Senior Vice President, Sustainable Impact, Katie Fergusson, added: “We’ve made really meaningful progress on increasing the representation of women in leadership roles in our business during the past three years, but now we want to accelerate this momentum with a particular focus on technical roles, where women remain underrepresented globally.”
There’s more to De Beers commitment to UN Women.
In 2017 UN Women and De Beers launched Accelerating Women-Owned Micro-Enterprises (AWOME) in southern Africa. Now, De Beers will invest an additional $3 million.
The program has provided business training and mentorship to more than 1,000 female entrepreneurs in Botswana, Namibia and South Africa, and qualified 50 local trainers so the program can continue.
By 2030, De Beers wants to increase the reach of the program to support 10,000 female micro-entrepreneurs.
Cleaver said, “Our commitments announced today to continue our journey toward gender parity in our workforce and to invest an additional $3 million to continue supporting women entrepreneurs in our host countries in southern Africa are further demonstration of our resolve to be a positive force for progress, and for change.
“We look forward to continuing to work with UN Women and our fellow HeForShe Alliance peers to share learnings, scale impact and accelerate progress over the next five years.”
Additionally, since it began its UN Women partnership, De Beers has granted more than 50 scholarships to young women from underprivileged communities in Canada to pursue STEM education.
De Beers also funded summer science camp for 30 high school girls, and partnered with WomEng in southern Africa to engage more than 900 girls and young women in workshops and mentorship programs.
The company’s new goal is to engage 10,000 girls with STEM by 2030.
The diamond miner and jeweler’s UN Women partnership is part of its internal sustainability program, dubbed Building Forever.
More on Sourcing
The Latest
TechnologyApr 24, 2026
TwentyFour’s Digital-Age Locket Is a Virtual VaultThe “Vault” charm, our Piece of the Week, expands on the memories that can be stored in a locket by connecting to your phone.
Events & AwardsApr 24, 2026
Hamptons Jewelry Show to Return in JulyThe open-to-the-public luxury jewelry and timepiece show, in its second year, is slated for July 23-26.
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las VegasGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
IndependentsApr 23, 2026
Meet the Real Moms of Day’s JewelersThe jeweler’s Mother’s Day campaign highlights the women who work there—mothers, grandmothers, women who want to be mothers, and dog moms.
Weekly QuizApr 23, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Supplier BulletinApr 23, 2026
JM® Shipping Solution: Smarter Shipping for High-Value GoodsSponsored by Jewelers Mutual
Lab-GrownApr 23, 2026
Charles & Colvard May Sell Assets for $1.5MThe proposed agreement follows the moissanite maker’s Chapter 11 bankruptcy protection filing last month.
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
AuctionsApr 23, 2026
John Jacob Astor IV’s Titanic Pocket Watch Fetches $1MThe Patek Philippe for Tiffany & Co. timepiece Astor brought aboard the ill-fated ship sold for double its estimate at a Freeman’s auction.
CollectionsApr 23, 2026
Adam Neeley’s High Jewelry Collection Steps Into Salvador Dalí’s GardenThe “Dalí’s Garden” collection was inspired by a surreal dream Neeley had after cooking a recipe from Salvador Dalí’s 1973 cookbook.
IndependentsApr 23, 2026
Windsor Jewelers Names New Buying DirectorNatalie Feanny has been appointed to the role.
CrimeApr 22, 2026
New Mexico Couple Pleads Guilty to Selling Fake Native American JewelryThe pair falsely claimed their jewelry was made by Navajo artists, but it was imported from Vietnam.
AuctionsApr 22, 2026
Roberta Flack’s Jewelry Is Going Up for AuctionJulien’s Auctions is selling the musician’s fine and fashion jewelry alongside her clothing, gold records, and other memorabilia.
CollectionsApr 22, 2026
British Museum Curator Pens Book on ‘The Tudor Heart’Rachel King’s book dives into the history of the pendant believed to have belonged to Henry VIII and his first wife, Katherine of Aragon.
Events & AwardsApr 22, 2026
Here’s What Sy Kessler Has on Tap for Las Vegas The company will have deals on precious metals testers as well as the latest in lab-grown diamond detection technology and security.
WatchesApr 21, 2026
Coco Chanel Enters the Game with New Watch CollectionGabrielle “Coco” Chanel is a character in the “Coco Game” collection of watches and the queen in its first haute horlogerie chessboard.
IndependentsApr 21, 2026
Meet Jewelers of America’s 2026 ‘20 Under 40’ ClassThe annual list honors rising professionals on the retail and supply sides of the jewelry industry.
CrimeApr 21, 2026
Customs Nabs 1,500 Pieces of Counterfeit Jewelry Bound for NYCSeized in Kentucky, the packages include fake Cartier, Tiffany & Co., Chanel, and Fendi jewelry.
CrimeApr 20, 2026
Queens Man Convicted in Bludgeoning Death of Pawn Shop OwnerRodolfo Lopez-Portillo faces 25 years to life in prison after being found guilty in the March 2022 beating death of Arasb Shoughi.
TrendsApr 20, 2026
Beth Bernstein, Sonia Esther Soltani Pen New Jewelry Book“Jewelry Creators: Dynamic Duos and Generational Gems” highlights the relationships among 22 influential designers, brands, and gem dealers.
Events & AwardsApr 20, 2026
Atlanta Jewelry Show’s Spring Event Is Hitting the RoadThe AJS Spring 2027 show will be held in Savannah, Georgia, with future shows taking place in other Southeast cities.
MajorsApr 20, 2026
Kendra Scott Names New CFO, Chief Business OfficerThe jewelry retailer plans to open 20 new stores this year and expand into new product categories.
TrendsApr 17, 2026
New (Groundbreaking) Floral Jewelry for Spring 2026Flower motifs are the jewelry trend blooming amongst the new collections that debuted this spring.
MajorsApr 17, 2026
QVC Group Files for Chapter 11 BankruptcyThe retailer reported an 8 percent decline in annual sales as it struggles under the weight of billions of dollars of debt.
CollectionsApr 17, 2026
Edina Kiss’ Earrings Are the Devil on Your ShoulderThe “Devil” drop earrings, our Piece of the Week, are part of designer Edina Kiss’ new namesake jewelry line that she will show at Couture.
CrimeApr 17, 2026
FBI Issues Warning to Refineries, Retailers Due to High Price of GoldThe alert states that burglary crews are targeting jewelry businesses and details how jewelers and refineries can protect themselves.
WatchesApr 16, 2026
Cartier Brings Back the RoadsterThe “watchmaker of shapes” debuted the reworked version of the vintage sports car-inspired timepiece at Watches & Wonders.
