Sourcing

De Beers Group on How It Will Achieve Gender Parity by 2030

SourcingMar 09, 2021

De Beers Group on How It Will Achieve Gender Parity by 2030

The diamond miner and marketer has extended its partnership with UN Women for an additional five years.

20210309_DeBeers.png
Kemmonye Bakupi, a senior diamond sorter, is seen here analyzing rough diamonds with a loupe in Botswana. De Beers Group is outlining its plan to increase female representation in its workforce by 2030.
London—De Beers Group has extended its partnership with UN Women for five more years as it works to achieve gender parity across its workforce by 2030.

The company first partnered with UN Women in 2017, with the goal of increasing female representation in its workforce. Its first milestone was to increase the number of women in senior leadership positions.

By 2020, the female appointment rate increased from 22 percent to 40 percent, with the number of women in senior leadership positions overall rising from 17 percent to 30 percent.

Now, De Beers said it is focusing on achieving gender parity across its entire workforce. (The company uses the International Women’s Forum definition of gender parity, which is anywhere from 40 to 60 percent.)

It’s a member of the newly formed HeForShe Alliance, which brings together global leaders from government, corporations and civil society to develop and share solutions to gender equality’s biggest challenges. 

Within the alliance, De Beers is focused specifically on addressing barriers to entry in the workforce for women, and creating a more diverse STEM (Science, Technology, Engineering and Math) talent pool, where women have been underrepresented historically.

In the next five years, De Beers said it will enhance its talent development and succession programs, focus on training to encourage dialogue and challenge stereotypes, review its progress regularly, and help to increase access to STEM careers and education. 

De Beers Group CEO and UN Women HeForShe Champion Bruce Cleaver said in a press release: “Achieving gender parity across our workforce is a business-critical priority for De Beers Group—not only is it the right thing to do, it’s the only way we will access the full talent pool and achieve our full potential. 

“Now more than ever we have a societal imperative to keep working toward gender equality, as the COVID-19 pandemic has brought new challenges and we must work hard for sustainable change.”


Senior Vice President, Sustainable Impact, Katie Fergusson, added: “We’ve made really meaningful progress on increasing the representation of women in leadership roles in our business during the past three years, but now we want to accelerate this momentum with a particular focus on technical roles, where women remain underrepresented globally.”

There’s more to De Beers commitment to UN Women.

In 2017 UN Women and De Beers launched Accelerating Women-Owned Micro-Enterprises (AWOME) in southern Africa. Now, De Beers will invest an additional $3 million.

The program has provided business training and mentorship to more than 1,000 female entrepreneurs in Botswana, Namibia and South Africa, and qualified 50 local trainers so the program can continue.

By 2030, De Beers wants to increase the reach of the program to support 10,000 female micro-entrepreneurs.

Cleaver said, “Our commitments announced today to continue our journey toward gender parity in our workforce and to invest an additional $3 million to continue supporting women entrepreneurs in our host countries in southern Africa are further demonstration of our resolve to be a positive force for progress, and for change.

“We look forward to continuing to work with UN Women and our fellow HeForShe Alliance peers to share learnings, scale impact and accelerate progress over the next five years.”

Additionally, since it began its UN Women partnership, De Beers has granted more than 50 scholarships to young women from underprivileged communities in Canada to pursue STEM education.

De Beers also funded summer science camp for 30 high school girls, and partnered with WomEng in southern Africa to engage more than 900 girls and young women in workshops and mentorship programs.

The company’s new goal is to engage 10,000 girls with STEM by 2030.

The diamond miner and jeweler’s UN Women partnership is part of its internal sustainability program, dubbed Building Forever.
Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

The Latest

My Next Question, Episode 5: Amanda Gizzi, Michelle Graff, Frank Everett
PodcastsMay 20, 2026
Episode 5: Sotheby’s Frank Everett Puts the Auction Market in Perspective

Everett covers colored stones’ surging popularity, the mellow return of the “Mellon Blue,” and his “The Devil Wears Prada” doppelgänger.

Jewelry scam flyer and police officer handing flyer to elderly man
CrimeMay 20, 2026
NYPD Warns of Jewelry Swap Scams Targeting Seniors

The NYPD is warning elderly New Yorkers to keep their jewelry hidden when walking outside to avoid being a target.

New Adornment & Theory jewelry store in West Town, Chicago
IndependentsMay 20, 2026
Adornment & Theory’s New Store Feels Like Home

Designer Viviana Langhoff has realized her dream of owning a space for her Chicago jewelry store that looks and feels like her brand.

PG-05-SHOT-2-LUCIDA.033 1.png
Brought to you by
All Eyes on Gold Prices. Alternatives to Look For. And What to BEWARE of in Vegas

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

Couture Show Logo
Events & AwardsMay 20, 2026
Here Is Couture’s 2026 Education Lineup

The sessions will run from Friday, May 29, to Sunday, May 31, with one being a live taping of an episode of Couture’s podcast.

Weekly QuizMay 14, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Morgan P. Richardson
Lab-GrownMay 20, 2026
Savannah Friedkin Jewelry Names New CEO

Former Stephanie Gottlieb Fine Jewelry executive Morgan P. Richardson is joining the lab-grown diamond jewelry brand.

Audemars Piguet x Swatch white Royal Pop watch
WatchesMay 19, 2026
Here’s the AP x Swatch Pocket Watch That Caused Pandemonium

The $400 pocket watch is a blend of Audemars Piguet’s iconic eight-sided Royal Oak and Swatch’s unserious Pop watches from the ‘80s.

1872x1052-NextGem-2026-National-Jeweler-Advertorial.jpg
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry Retailers

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

Chris Ploof Modern Electrum Collection Milgrain Rows and Diamonds Ring
CollectionsMay 19, 2026
Chris Ploof’s New Collection Makes an Ancient Medal Modern

With gold prices on the rise, the “Modern Electrum” collection uses an alternative, non-tarnishing metal alloy composed of gold and silver.

Ellen and Michael Fruchtman
IndependentsMay 19, 2026
Ellen and Michael Fruchtman Retire, Sell Marketing Agency

Fruchtman Marketing has new owners, Erin Moyer-Carballea and Manuel Carballea, and will relocate to Miami.

Peter Smith and National Jeweler contributor
ColumnistsMay 19, 2026
Peter Smith: The (Mostly) Immutable Sales Truths

In a column for the 2026 State of the Majors issue, Smith lists 10 time-tested principles about sales that still ring true.

Edahn Golan, Tenoris co-founder and National Jeweler contributor
ColumnistsMay 18, 2026
Edahn Golan: What a K-Shaped Economy Means for Fine Jewelry

In a column for the 2026 State of the Majors issue, Golan spells out how the growing economic divide in the U.S. is reshaping the market.

Foundrae Limitless Expansion of Joy and Hope Collection Campaign Imagery
CollectionsMay 18, 2026
Foundrae’s New Collection Taps Into Joy

The “Limitless Expansion of Joy and Hope” collection evokes summer through colored gemstones and motifs of butterflies and florals.

Inchiquin emerald
CollectionsMay 18, 2026
Hancocks London Acquires Historic ‘Inchiquin’ Emerald

The jewel, circa 1890, is from the late Victorian era and was owned by descendants of the last high king of Ireland.

JCK Industry Fund Logo
Events & AwardsMay 18, 2026
Here Are the 2026 JCK Industry Fund Grant Recipients

This is what the nine recipients plan to do with the funds.

John Wayne Signet Ring
AuctionsMay 15, 2026
American Collector Ponies Up Almost $17K for John Wayne’s Ring

The Western star’s 14-karat gold signet ring sold for six times its low estimate following a bidding war at U.K. auction house Elmwood’s.

MJSA Education Foundation and Jewelers of America
Events & AwardsMay 15, 2026
JA, MJSA To Sponsor Roundtable at TJS

The discussion, "Rebuilding the Jewelry Workforce," will take place on Saturday, May 16, in Troy, Michigan.

Matching pair of Type IIa, D-color diamonds
AuctionsMay 14, 2026
White Diamonds Lead Sotheby’s Auction, Blue Diamond Does Not Sell

A matching pair of 18.38-carat, D-color diamonds from Botswana’s Jwaneng mine sold for $3.3 million, the top lot of the jewelry auction.

DeBeeers_Bridal_Display_Dune_1872x1052.jpg
Supplier BulletinMay 14, 2026
A Diamond Is Forever Continues Desert Diamonds – Bridal Reinvigorated

Sponsored by A Diamond Is Forever

Ocean Dream diamond
AuctionsMay 14, 2026
‘Ocean Dream’ Makes Waves at Christie’s, Fetching $17M

It was the second auction appearance for the fancy vivid blue-green diamond, which sold for $7.8 million at Christie’s Geneva 12 years ago.

Stock image of police cars with their lights on
CrimeMay 14, 2026
Second Man Arrested in Florida Pawn Shop Shooting

Members of the U.S. Marshals Task Force took a 22-year-old man into custody. He was charged with tampering with evidence.

Stock image of crime scene with police cars and crime scene tape
CrimeMay 13, 2026
JSA’s 2025 Crime Report Shows ‘Concerning’ Rise in Violence

While the overall number of crimes was down, there were more incidences in which robbers pulled out guns, mace, or rammed cars into stores.

Jack Sutton Jewelers
IndependentsMay 13, 2026
New Orleans Jeweler Closing Canal Place Store

Jack Sutton Fine Jewelry is closing its store inside the downtown shopping center after 40 years in business.

Winston Red Diamond painting by Reena Ahluwalia
SourcingMay 13, 2026
Smithsonian Acquires ‘Winston Red’ Diamond Painting

Reena Ahluwalia’s painting of the rare red diamond is the first contemporary painting to join the National Gem Collection.

Anna Maccieri Rossi Ora Wood Sunrise Cuff, Marie Lichtenberg High Jewelry Bandana, Anna Maccieri Rossi Carpe Diem Pendant
TrendsMay 13, 2026
State of Design: Only the Innovative Will Survive

The price of gold has risen, affecting the number of pieces designers make, the materials they use, and how they position themselves.

The Retail Smiths founder and National Jeweler columnist Peter Smith
ColumnistsMay 12, 2026
It’s Official: We’re Getting ‘Brain Rot’ From Watching Short-Form Videos

Peter Smith gives tips on leading meetings, developing marketing, and making trade show appointments in the age of short attention spans.

Jessica McCormack Medallion Capsule Collection Campaign
CollectionsMay 12, 2026
Jessica McCormack Debuts Antique Coin-Inspired Medallions for Summer

The 11-piece “Medallions” capsule collection features five motifs: a crying eye, a heart on fire, a spiral, a flower, and a swallow.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy