Independents

Julie Moreno Franco, a Salesperson Known for Her Smile, Dies of Cancer

IndependentsMar 09, 2021

Julie Moreno Franco, a Salesperson Known for Her Smile, Dies of Cancer

Franco started in the jewelry industry in 1982 at OroAmerica and also spent 14 years at Charles Garnier.

Los Angeles—Julie Moreno Franco, a well-known and well-liked salesperson who spent years with OroAmerica and Charles Garnier, has died following a long battle with cancer.

Two of Franco’s longtime colleagues, former OroAmerica Inc. owner Guy Benhamou and Andy Concool, shared news of her passing.

Julie Moreno Franco


Franco started in the jewelry industry at OroAmerica in 1982 at the age of 17, according to a post on LinkedIn from Benhamou. 

One of the company’s first employees, she worked her way up to become sales manager of the wholesale division.

Aurafin bought OroAmerica Inc. in 2001, but Franco later reunited with Benhamou at Charles Garnier.

She joined the company in January 2007, becoming vice president of sales.

News of her passing was first shared on LinkedIn and on The Centurion website.  

Members of the jewelry industry remembered Franco for her warm personality and big smile, and for always bringing her “A game” and lighting up any room she entered. 


“Julie was a great person,” a colleague wrote on LinkedIn. “She was always a ray of light. She touched the lives of so many. She will be missed by so many friends, family, and colleagues. God speed Julie.”

Franco was preceded in death by her daughter, Breonda. She is survived by two sons, Stephen and Domenic.

Franco’s family asks that people celebrate her life with hugs and love for their families, as she always had. 
Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

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