The filmmaker’s personal F.P. Journe “FFC” prototype was the star of Phillips’ recent record-setting watch auction in New York.
Watch: Insights, Tips and Tricks to Make the Most of TikTok
National Jeweler asked a lapidary, retailer and social media expert what users should know as they dive into the video platform.
Not only are people clearly having fun with the videos they create, but the platform also allows for greater discovery and exposure without having to build up a ton of followers.
Jumping into a new platform can be daunting, especially one that is seemingly aimed at a younger crowd, but by diving in, getting used to the feel of it, and being willing to undergo a little trial and error, it can be great for brand awareness and education.
To help readers get a few tips and tricks for their own accounts, National Jeweler sat down with a lapidary, retailer and social media expert to pick their brains about strategies, best practices, and what made their biggest videos go viral.
Watch the full session below.
Join us next Tuesday, Feb. 23 at 2 p.m. EST, when Senior Editor Ashley Davis will chat with second-generation jeweler Alysa Teichman of Ylang23 about succeeding in online sales, 2021 trends and the future of fine jewelry retail.
For more information or to register, visit NationalJeweler.com/webinars.
The Latest

The new location in the Design District pays homage to Miami’s Art Deco heritage and its connection to the ocean.

Inflations, tariffs, and politics—including the government shutdown—were among consumers’ top concerns last month.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

“Longtime favorite” presenters, as well as first-time speakers, will lead talks and workshops at the annual event in Tucson next year.


Silas Smith of Meridian Metalworks won the challenge with his pendant that blends Australian and American landscapes.

The sale of the 31.68-carat, sunset-hued stone was part of Sotheby’s first series of events and auctions in Abu Dhabi.

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

Most customers who walk into your store this month have made up their minds. Your job is to validate their choice, Emmanuel Raheb writes.

The collection features characters and motifs from Ukrainian folklore, including an enchanted mirror and a magic egg.

MatrixGold 3.11, the newest version of the jewelry design program, offers more flexibility, precision, and creative control.

The pavilion will be part of the 2026 JA New York Spring show, scheduled for March 15 to 17.

Kadet, a 1994 National Jeweler Retailer Hall of Fame inductee, helped grow the family-owned retailer in the Chicago area and beyond.

Billed as the world’s smallest wearable, Lumia Health’s new smart earrings have a health tracker subtly embedded in the back.

Don’t let those with December birthdays feel blue. Help them celebrate their month with blue zircon, turquoise, and tanzanite.

The new pink sapphire version of the piece dances with its wearer in the brand’s “Icons After Dark” holiday campaign.

A choice that’s generated a lot of commentary, Pantone says “Cloud Dancer” marks a fresh start and encourages relaxation and creativity.

The manufacturer’s holiday campaign features a gift guide filled with trending designs and jewelry that can be personalized.

The man was charged with theft, accused of ingesting the necklace while in a jewelry store in Auckland, New Zealand.

The Florida independent expanded its store from 8,000 to 14,000 square feet, fulfilling the vision of its late co-founder, Jim Dunn.

Sponsored by De Beers Group

The classic 5600 series G-Shock has been scaled down to about a tenth of its size, becoming a fully functioning watch ring.

The association’s annual conference and gala will take place Feb. 4, 2026, during the Tucson gem shows.

The January show will include a workshop for jewelry retailers on implementing AI to strengthen their businesses.

Fellow musician Maxx Morando proposed to the star with a chunky, cushion-cut diamond ring designed by Jacquie Aiche.

The retailer, which sells billions in fine jewelry and watches, is suing the Trump administration and U.S. Customs and Border Patrol.

Black Friday is still the most popular shopping day over the five-day holiday weekend, as per the National Retail Federation’s survey.



















