The entrepreneur and “Shark Tank” star will share his top tips for success.
Watch: Insights, Tips and Tricks to Make the Most of TikTok
National Jeweler asked a lapidary, retailer and social media expert what users should know as they dive into the video platform.
Not only are people clearly having fun with the videos they create, but the platform also allows for greater discovery and exposure without having to build up a ton of followers.
Jumping into a new platform can be daunting, especially one that is seemingly aimed at a younger crowd, but by diving in, getting used to the feel of it, and being willing to undergo a little trial and error, it can be great for brand awareness and education.
To help readers get a few tips and tricks for their own accounts, National Jeweler sat down with a lapidary, retailer and social media expert to pick their brains about strategies, best practices, and what made their biggest videos go viral.
Watch the full session below.
Join us next Tuesday, Feb. 23 at 2 p.m. EST, when Senior Editor Ashley Davis will chat with second-generation jeweler Alysa Teichman of Ylang23 about succeeding in online sales, 2021 trends and the future of fine jewelry retail.
For more information or to register, visit NationalJeweler.com/webinars.
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The Ukrainian brand’s new pendant is modeled after a traditional paska, a pastry often baked for Easter in Eastern European cultures.

The jeweler has announced a grand reopening for its recently remodeled location in Peoria, Illinois.

The “Strong Like Mom” campaign features moms who work at Tiffany & Co. and their children.


Interior designer Athena Calderone looked to decor from the 1920s and 1930s when crafting her first fine jewelry collection.

During a call about its full-year results, CEO Efraim Grinberg discussed how the company is approaching the uncertainty surrounding tariffs.

Bench jewelers spend years honing their skills, Jewelers of America’s Certification validates their talents.

The free program provides educational content for jewelry salespeople and enthusiasts to learn or refresh their diamond knowledge.

The feedback will be used to prepare other jewelers for the challenges ahead, the organization said.

The online sessions are designed to teach jewelers to use AI tools like ChatGPT and Claude to grow their business.

The opening marks the jewelry retailer’s first location in the Midwest.

The “United in Love” collection offers tangible mementos of hearts entwined with traditional and non-traditional commitment heirlooms.

Robert Goodman Jewelers will hold a “Black Jewelry Designers and Makers” event on April 27.

The announcements follow a tumultuous start to 2025 for WJA, which saw a wave of resignations following controversial statements about DEI.

Editor-in-Chief Michelle Graff answers questions about how the new taxes levied on countries like India and China will impact the industry.

Kenewendo, Botswana’s minster of minerals and energy, discusses closing the deal with De Beers and the work that was missed along the way.

The historic fancy vivid blue diamond set to headline Christie’s Geneva sale next month could sell for up to $50 million.

LVMH CFO Cécile Cabanis also discussed the effects of tariffs so far.

The “Mad Men” and “The Morning Show” star steals jewelry, art, and handbags from his wealthy neighbors in “Your Friends & Neighbors.”

The organization has reelected Kalpesh Jhaveri as president.

An investigation found that the former managing director of Movado’s Dubai branch overstated and prematurely recorded sales.

The collection pays tribute to the Japanese philosophy of Ma, studying balance, stillness, and the interplay between presence and absence.

Mari Lou’s Fine Jewelry in Orland Park, a suburb of Chicago, is closing its doors.

GIA’s labs in Dubai and Hong Kong are now accepting larger diamonds in light of the “logistical challenges” presented by the new tariffs.

These earrings by Van Cleef & Arpels, featuring the same design as a pair worn by Princess Grace, are up for auction at Woolley & Wallis.

Kentaro Nishimura, who has been with the pearl company since 1997, has been promoted to president and CEO of Mikimoto America.