IndependentsSep 04, 2026
Orloff Jewelers Will Soon Unveil a Bigger, Better LocationThe California jeweler is renovating its store in Fresno, with plans to show off the new space in December.
Feb 19, 2021
Watch: Insights, Tips and Tricks to Make the Most of TikTok
National Jeweler asked a lapidary, retailer and social media expert what users should know as they dive into the video platform.
TikTok has quickly gained steam as a favorite for many social media users.
Not only are people clearly having fun with the videos they create, but the platform also allows for greater discovery and exposure without having to build up a ton of followers.
Jumping into a new platform can be daunting, especially one that is seemingly aimed at a younger crowd, but by diving in, getting used to the feel of it, and being willing to undergo a little trial and error, it can be great for brand awareness and education.
To help readers get a few tips and tricks for their own accounts, National Jeweler sat down with a lapidary, retailer and social media expert to pick their brains about strategies, best practices, and what made their biggest videos go viral.
Watch the full session below.
Not only are people clearly having fun with the videos they create, but the platform also allows for greater discovery and exposure without having to build up a ton of followers.
Jumping into a new platform can be daunting, especially one that is seemingly aimed at a younger crowd, but by diving in, getting used to the feel of it, and being willing to undergo a little trial and error, it can be great for brand awareness and education.
To help readers get a few tips and tricks for their own accounts, National Jeweler sat down with a lapidary, retailer and social media expert to pick their brains about strategies, best practices, and what made their biggest videos go viral.
Watch the full session below.
Join us next Tuesday, Feb. 23 at 2 p.m. EST, when Senior Editor Ashley Davis will chat with second-generation jeweler Alysa Teichman of Ylang23 about succeeding in online sales, 2021 trends and the future of fine jewelry retail.
For more information or to register, visit NationalJeweler.com/webinars.
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