EditorsJun 09, 2026
Q&A: Al Cook on the Lab-Grown ‘Bubble,’ Dwindling Diamond Supply The De Beers Group CEO also discussed tariffs, Desert Diamonds, and the pending sale of De Beers in an interview with Michelle Graff.
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How to Keep Your Customers Coming Back in 2018
Take advantage of free resources that promote the importance of repeat visits.
Brought To You By Jewelers Mutual Insurance Group
Your customers don’t know jewelry like you do. That’s why they trust you more than anyone else when they make their purchase decision.
This presents the perfect opportunity to show them how much you care about their new piece of jewelry after you’ve sold it to them. How? It’s actually a lot easier than you may think.
Jewelers Mutual Insurance Group offers free resources that can be placed near merchandise or check-out areas that share the benefits of insuring the precious jewelry that’s soon to be purchased.
Insurance from Jewelers Mutual provides your customers with worldwide protection from loss, theft, damage, and disappearance. Plus, they're given the flexibility to come back to you, their preferred jeweler, and you get paid directly for claim-related work.
Return visits for claim-related work provides more than just extra revenue for your business. These visits present another opportunity for you to stand out and build a relationship with each customer that keeps them coming back. The simple act of showing you care about their peace of mind might lead to more jewelry purchased in the future. What’s even more powerful is that your superior customer service could turn into a story they tell their friends and family.
To start taking full advantage of each customer interaction you have during 2018, order these free materials to use at your business today!
- Jewelry Insurance Brochures: easily raise awareness* of insurance by putting information directly in the hands of your customers.
- Pearls of Wisdom Brochures: Make sure your customers know how to safeguard their valuables and keep them shining like new.
- Brochure Holders: Neatly and prominently display these materials so your customers can easily access them.
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