From tech platforms to candy companies, here’s how some of the highest-ranking brands earned their spot on the list.
Yellow melee = caution
While in Carlsbad, Calif. for Gemological Institute of America’s (GIA) Symposium last month, the never-shy Martin Rapaport twice publicly named one specific high-end jeweler for selling what could be high-pressure, high-temperature-treated (HPHT) yellow melee in their stores. As a reporter,...
While in Carlsbad, Calif. for Gemological Institute of America’s (GIA) Symposium last month, the never-shy Martin Rapaport twice publicly named one specific high-end jeweler for selling what could be high-pressure, high-temperature-treated (HPHT) yellow melee in their stores.
As a reporter, my ears perk up when I hear comments such as these. Does Rapaport, an industry veteran, have the inside scoop on jewelry’s next big scandal? Does he know about a big, complicated lawsuit that involves pouring over hundreds pages of dense court documents until you go cross-eyed?
As it turns out, no. Rapaport later said he had no evidence that this particular jeweler was selling HPHT-treated yellow melee. He was simply calling to light an issue that has arisen in the industry and could impact any jeweler: HPHT-treated yellow melee.
HPHT-treated yellow melee (pictured below) is more difficult to identify as being treated than irradiated yellow melee, said Tom Moses, GIA’s senior vice president of laboratory and research. The instrumentation needed to detect HPHT-treated yellow melee is a bit more sophisticated and, visually, they do not stand out as being treated.
Yellow melee treated with irradiation takes on more of a “taxi-cab yellow” tone (a comparison I can appreciate fully living in New York City) while the HPHT-treated yellow melee “blends in more,” Moses said. He added that yellow HPHT-treated melee also more closely resembles its natural counterparts than HPHT-treated blue or pink melee, which tends to look unnaturally bright.
“There’s no question it can create a big challenge,” he said. “The colors produced with that kind of treatment overlap pretty well with colors that occur naturally. An unsuspecting person that deals in this kind of thing could, in fact, be fooled.”
As many of you already know, HPHT has been around for a number of years but, in industry-treatment terms, is a relatively new process. The trend toward using the treatment on smaller stones is on that has increased in recent years as the process has evolved, spreading first to natural colored diamonds and then to smaller and smaller diamonds.
“Not every large stone is an acceptable candidate for the (HPHT) process,” Moses said. “When you run out of those stones, you look to do other things.”
His advice for the industry: deal with people you trust. Know your suppliers well enough to know that you’re not being sold HPHT-treated goods that aren’t identified as such.
Unless you have 100
Jewelers should check with their preferred lab to see what kind of, if any, testing services are available for melee and to make sure the lab has the necessary equipment to detect HPHT-treated melee.
The Latest

The “Khol” ring, our Piece of the Week, transforms the traditional Indian Khol drum into playful jewelry through hand-carved lapis.

The catalog includes more than 100 styles of stock, pre-printed, and custom tags and labels, as well as bar code technology products.

Launched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.

The chocolatier is bringing back its chocolate-inspired locket, offering sets of two to celebrate “perfect pairs.”


The top lot of the year was a 1930s Cartier tiara owned by Nancy, Viscountess Astor, which sold for $1.2 million in London last summer.

Any gemstones on Stuller.com that were sourced by an AGTA vendor member will now bear the association’s logo.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

The Swiss watchmaker has brought its latest immersive boutique to Atlanta, a city it described as “an epicenter of music and storytelling.”

The new addition will feature finished jewelry created using “consciously sourced” gemstones.

In his new column, Smith advises playing to your successor's strengths and resisting the urge to become a backseat driver.

The index fell to its lowest level since May 2014 amid concerns about the present and the future.

The new store in Aspen, Colorado, takes inspiration from a stately library for its intimate yet elevated interior design.

The brands’ high jewelry collections performed especially well last year despite a challenging environment.

The collection marks the first time GemFair’s artisanal diamonds will be brought directly to consumers.

The initial charts are for blue, teal, and green material, each grouped into three charts categorized as good, fine, and extra fine.

The new tool can assign the appropriate associate based on the client or appointment type and automate personalized text message follow-ups.

Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.

Endiama and Sodiam will contribute money to the marketing of natural diamonds as new members of the Natural Diamond Council.

The retailer operates more than 450 boutiques across 45 states, according to its website.

The new members’ skills span communications, business development, advocacy, and industry leadership.

The jeweler’s 2026 Valentine’s Day campaign, “Celebrating Love Stories Since 1837,” includes a short firm starring actress Adria Arjona.

The new features include interactive flashcards and scenario-based roleplay with AI tools.

Family-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.

The Italian luxury company purchased the nearly 200-year-old Swiss watch brand from Richemont.

Micro-set with hundreds of diamonds, these snowflake earrings recreate “winter’s most elegant silhouette,” and are our Piece of the Week.

Ella Blum was appointed to the newly created role.























