Auctions

Taking Care of Business: GWS Puts Elvis Ring Up for Auction

AuctionsNov 20, 2020

Taking Care of Business: GWS Puts Elvis Ring Up for Auction

Its “Artifacts of Hollywood and Music” sale also features Omega and Bulova watches owned by Muhammad Ali and Greta Garbo.

20201120_TCB-Elvis-Ring.jpg
The first “TCB” ring designed and worn by Elvis Presley, and later given to his friend and backup singer J.D. Sumner, heads to auction at GWS this month.

Los Angeles—GWS Auctions is taking care of business this month.

At its “Artifacts of Hollywood and Music” auction, slated for Nov. 28, the company will put a ring on the auction block once owned by Elvis Presley and given to J.D. Sumner, lead singer of his backup quartet in the 1970s, Sumner & The Stamps.

The piece is the first “TCB” ring Presley designed, symbolizing the King’s personal mantra—“Taking Care of Business”—he took up when he returned to the concert circuit in 1969.

Presley was known for giving away his jewels almost as much as he wore them, be it to friends, colleagues or fans, and this one was no exception—he gave the ring to Sumner on stage in front of an audience of 14,000 people in 1975 after years of wearing it himself.

The custom-made 14-karat yellow gold piece features raised “TCB” letters and lightning bolt designs on each side, all of which are lined with diamonds.

Above the “TCB” is a large cubic zirconia where the original 7.56-carat VS2 round brilliant-cut diamond was set, surrounded by a diamond halo of 2.25 carats, making the total carat weight of the piece 9.81 carats. 

The diamond was removed for grading and insurance purposes but comes with the ring, as does its GIA report.

Included in the lot are a letter and sketches from jeweler Lowell Hayes, and audio of Presley talking about the ring on stage.

According to the auction house, the piece has never been offered at auction or for public sale. It’s been in the collection of Mike Moon, once owner of the Stamps Quartet and founder of the Elvis Museum, since Sumner gave it to him in the early ‘80s.

Online bidding for lots has already begun, and as of Thursday, the highest bid for the ring was $80,000.

GWS said the Artifacts of Hollywood and Music auction is the largest entertainment memorabilia sale in its history, comprising more than 300 lots and some of its biggest names.




Other notable lots are the diamond and platinum spiral ring pictured above, featuring 13 total carats and owned by American actress Arlene Dahl; Muhammad Ali’s Omega watch engraved “Ali 10/30/1974,” commemorating his victory over George Foreman at The Rumble in the Jungle in 1974; and a pair of Bulova watches that belonged to Greta Garbo.

It will also offer Presley’s 1975 FLH 1200 Harley Davidson, which he drove around

Graceland, and the personal contents of his Hollywood home including furnishings, art, glassware, clothing, games, and many other personal items.

The auction will also feature archive recordings of more than 700 hours of performances from Woodstock once owned by producer Eric Blackstead, a Van Halen MTV Music Award, and the prototype guitar from a custom collaboration between Eric Clapton and Strings and Things Music Store in Memphis, Tennessee.

To see all lots, visit GWSAuctions.com.

Editor’s note: This story was updated Nov. 25 to reflect the correct total carat weight of the piece.
Brecken Branstratoris the senior editor, gemstones at National Jeweler, covering sourcing, pricing and other developments in the colored stone sector.

The Latest

Aerial image of the Lungwebungu River
SourcingOct 02, 2026
De Beers, National Geographic Society Renew Okavango Eternal Partnership

The partnership, a pledge to protect Africa’s Okavango River Basin, has been extended for an additional five years.

Pandora facility Vietnam front view
MajorsOct 02, 2026
Pandora Opens New $150M Manufacturing Facility in Vietnam

The new facility, its first outside of Thailand, will boost its manufacturing capacity by 50 percent.

Hearts On Fire Dream Heart Pendant
TrendsOct 02, 2026
Hearts On Fire Celebrates 30th Anniversary With Heart Pendant

The special-edition “Dream” pendant, our Piece of the Week, was created to mark Hearts On Fire’s 30-year milestone with 30 diamonds.

1872 x 1052 Gemolite.jpg
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional Edition

Experience gemstones with greater precision and comfort than ever before.

Surveillance images of robbery suspects
CrimeOct 01, 2026
Police Looking for 4 Suspects in $600K Smash-and-Grab Robbery

Dubai Jewelers in Springfield, Virginia, was once again the target of an armed robbery.

Weekly QuizOct 01, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Rolex Oyster Perpetual Day-Date 40 in 18-karat Jubilee gold with aventurine dial
SurveysOct 01, 2026
Rolex Ranks Among Most Recommended Brands in US, Survey Says

YouGov’s 2026 U.S. Most Recommended Brands report’s out, and a fast-fashion giant is sitting at No. 1 while Rolex is just shy of the top 5.

Peoples Training & Research Centre Gujarat India
SourcingOct 01, 2026
Columbia Gem House Opens ‘Cutting Toward Change’ Fundraiser

Proceeds from its jewelry raffle will benefit an organization working in India to combat silicosis, a lung disease affecting stone cutters.

Cover.jpg
Brought to you by
Your Piece Could Be the One Editors Talk About

Submit your pieces for a chance to win in this year's competition.

Jason of Beverly Hills Stanley Cup Championship Ring for Carolina Hurricanes
TrendsOct 01, 2026
Carolina Hurricanes’ Championship Ring Reveals Hidden Hockey Puck Pendant

The rings, crafted by Jason of Beverly Hills, celebrate the hockey team’s Stanley Cup win with design elements that honor its traditions.

Meredith Young Nebula ring
TrendsOct 01, 2026
Amanda’s Style File: October’s Color Range

This roundup of birthstone jewelry for October features vibrant tourmalines and opals with personality.

Time CEO Jessica Sibley, Botswana President Duma Boko, and Botswana Minster of Minerals and Energy Bogolo Joy Kenewendo in New York
SourcingSep 30, 2026
Botswana’s President, De Beers CEO Say Diamond Demand Is Recovering

President Duma Boko spoke at back-to-back events in the city last week, touting Botswana’s stability and the diamond “bounceback.”

Oscar Heyman A Living Archive Holiday Book
CollectionsSep 30, 2026
Oscar Heyman’s Holiday Book Is ‘A Living Archive’

The catalog showcases 112 new, one-of-a-kind pieces amid highlights from the jeweler’s historic archive.

Gemfields rubies
SourcingSep 30, 2026
Gemfields Posts $98.5M Loss, Writes Down Value of Ruby Mine

Its Montepuez Ruby Mining operation in Mozambique, which is not yielding enough high-quality rubies, has taken a $125 million hit.

Hand holding a gas pump
SurveysSep 30, 2026
Consumer Confidence Falls to 12-Year Low in September

Those surveyed were worried about the present and the future, with write-in responses mentioning high oil and gas prices.

JA New York sign
Events & AwardsSep 30, 2026
Jewelers of America, JA New York to Host Networking Event

The event will take place on the evening of Oct. 26 in New York City.

Christy Bromberg
IndependentsSep 29, 2026
Christy Bromberg, Longtime Gift Buyer for Underwood Jewelers, Dies at 68

She is remembered for her joie de vivre, upbeat personality, genuine interest in other people, and love of the Alabama Crimson Tide.

Matt Stuller
Events & AwardsSep 29, 2026
Matt Stuller to Receive 2027 Gem Award for Lifetime Achievement

The founder and executive chairman of Stuller Inc. is being honored for his impact on the jewelry industry at the 25th annual Gem Awards.

Emmanuel Raheb, CEO of Smart Age Solutions
ColumnistsSep 29, 2026
Your Holiday Marketing Has a Bridal Blind Spot

December is the most popular month to propose, and jewelers need to keep that in mind when planning their holiday marketing.

De Beers London Vibrations high jewelry Echo transformable necklace
CollectionsSep 28, 2026
De Beers London Drops Water-Inspired High Jewelry Collection

“Vibrations” features several firsts for De Beers’ high jewelry, including the use of chalcedony and diamonds sourced from artisanal miners.

Zoë Kravitz Wearing Jessica McCormack’s Bows Collection
CollectionsSep 28, 2026
Jessica McCormack Turns to Classic Motif for New Collection

The “Bows” collection features three interpretations of the bow motif designed with Georgian and Victorian influences.

Amanda Coleman-Phelps and Guy Borenstein
Events & AwardsSep 28, 2026
Guy Borenstein, Troy Underwood Among the Professionals Honored at AGS Conclave 2026

The American Gem Society recognized industry members, one Guild, and a law enforcement official for their contributions to jewelry.

Jewelers Mutual Instappraise screenshot mock up
FinancialsSep 28, 2026
Instappraise, Jewelers Mutual Look to Simplify Jewelry Insurance

Through a new system integration, customers can now receive instant personal jewelry insurance quotes at the time of appraisal.

Rolex Datejust 31 ref. 6827 and Rolex Lady Datejust ref. 6917
WatchesSep 25, 2026
Smaller Rolex Watches Showing Strength on Secondary Market, Data Shows

Five of the 10 fastest-appreciating Rolex models on Bob’s Watches were Datejust 31 or Lady Datejust watches.

Daniel’s Jewelers storefront
MajorsSep 25, 2026
Sherwood Family Buys Back Daniel’s Jewelers from Private Equity

The Sherwood family and AJS Creations CEO Tejas Shah purchased the jewelry chain back from Palladium Equity Partners.

Brilliant Earth The Elizabeth Taylor Collection Campaign Imagery
Lab-GrownSep 25, 2026
Brilliant Earth Collabs with Elizabeth Taylor Estate on Jewelry Collection

“The Elizabeth Taylor Collection” uses lab-grown diamonds and gemstones in contemporary designs inspired by the icon.

Dana Rebecca Alexa Jordyn Marquise Marge hoops
TrendsSep 25, 2026
A Peek at Taylor Swift’s Game-Day Diamonds

The artist wore Dana Rebecca Designs’ marquise diamond-set gold hoops at the Chiefs game last Sunday. Now they’re our Piece of the Week.

Jewelry display
CrimeSep 24, 2026
From Conclave: Security Measures Jewelers Should Be Taking

JSA and Jewelers Mutual shared advice on spotting suspicious behavior, combatting cell phone jammers, and staying safe at home.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy