The jeweler is encouraging customers who own lookalike rings to come into the store and trade them for credit towards an authentic piece.
Auction Houses Rago and Wright Merge
They will keep their respective names while combining teams and talents.

New York—Auction houses Rago and Wright announced a merger Tuesday, combining into one company to widen their reach as competition heats up.
The houses will continue to operate under their own names while blending their expertise, marketing and technology.
Rago Auctions will remain in New Jersey while Wright Auctions will stay in Chicago and maintain its presence in New York.
A company spokesperson confirmed to National Jeweler Tuesday that both will retain their full teams.
The new company will be led by CEO Richard Wright, with David Rago serving as president alongside Suzanne Perrault, a partner at Rago Auction and an appraiser on PBS’ “Antiques Roadshow,” specializing in decorative ceramics and porcelain, according to her LinkedIn profile.
Miriam Tucker, managing partner and marketing director at Rago, decided to leave the company prior to the merger and will not be a part of the new company.
Tucker will continue in her role as auction manager for the Curiouser and Curiouser series of auctions featuring outsider and fine art, and be considered an “emerita.”
Nicholas Fonteix stepped into the role of marketing director for the new company as of June 1.
While Rago Auctions has experience with art, jewelry, ceramics and estates lots, Wright Auctions specializes in 20th century art and design.
“The mix of our two cultures, while similar, presents a fascinating challenge and offers a terrific opportunity for growth, both personally and professionally,” Perrault said in a statement.
The merger is expected to increase reach and exposure for the company’s clientele, consignors and collectors, she said.
The companies have a combined $65 million-plus in consolidated annual sales and a team of 75 auction specialists.
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