The De Beers Group CEO also discussed tariffs, Desert Diamonds, and the pending sale of De Beers in an interview with Michelle Graff.
6-Carat ‘Farnese Blue’ Diamond Could Garner $5.3M
The pear-shaped stone has been in the same family for more than 300 years, passing through some of Europe’s most important houses.

Geneva--A historic blue diamond that’s been in the same family for more than three centuries will hit the market for the first time this spring.
“The Farnese Blue,” a 6.16-carat pear shaped fancy dark gray-blue diamond, will be offered at the Magnificent Jewels and Noble Jewels sale at Sotheby’s Geneva on May 15, where it is expected to sell for between $3.7 million and $5.3 million.
It was uncovered in the Golconda mines of India, which also produced the famous Hope and Wittelsbach diamonds.
The stone was given to Elisabeth Farnese, Queen of Spain (1692-1766) and descendant of Pope Paul III, following her wedding to King Philip V of Spain, grandson of Louis XIV, King of France.
The wedding was celebrated in Parma, Italy in 1714, after the War of the Spanish Succession, which had depleted the country’s finances. To be able to offer a suitable dowry for the new queen, the Spanish government sent word to its colonies, demanding they send wedding presents to Madrid.
Then, in August 1715, the Golden Fleet sailed from Cuba: 12 ships carrying a fortune in gold bullion and emeralds. But after only 10 days of sailing, a hurricane destroyed most of the fleet in the gulf of Florida. Only one ship survived.
The emeralds were thought to be lost in one of the sunken ships, but one diamond made its way to Spain: a pear-shaped blue diamond, gifted to the new Spanish queen by the governor of the Philippine Islands.
For the next 300 hundred years, as Elisabeth and Philip of Spain’s descendants married, the stone was passed down through four of the most important royal families in Europe: Spain, France, Italy and Austria.
Elisabeth Farnese passed it to her favorite son, Philip (1720-1765), Duke of Parma and founder of the House of Bourbon-Parma. When he died, his son Ferdinand inherited the jewel, which then passed to his son, Louis I, made King of Etruria, during Napoleon’s invasion of Italy, followed by his grandson, Charles II, who become Duke of Lucca, following the Congress of Vienna in 1815.
Charles II had a tie-pin setting created for the stone. He abdicated in 1849 and the title of Duke of Parma passed to his son, Charles III, who was assassinated just five years later. The Farnese Blue then was inherited by Charles II’s grandson, Robert I (1848-1907), the last ruling Duke of Parma.
After the death of Robert I in 1907, his son Elias of Bourbon, Duke of Parma, inherited both the diadem and the Farnese Blue.
These jewels even have a written record of their journey, thanks to a detailed inventory of the family jewelry compiled by Maria Anna von Habsburg (1882-1940), Archduchess of Austria.
The Farnese Blue has been kept a secret by the family and family jewelers over the centuries and hidden in a royal casket.
The Latest

The industry veteran is bringing his 56-year run in the fine jewelry sector to an end.

The panel discussion will feature LGBTQ+ leaders across the jewelry, luxury, and creative industries.

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

Inspired by a locket that got run over, the “Smash” capsule collection reimagines the shape of Lichtenberg’s signature style.


The company has promoted Katherine Whitacre to the role.

The jewelry manufacturer has added Taylor Swift-esque diamond shapes, and more silver, gold vermeil, and gold-plated jewelry.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

Morrison has been marketing diamonds on and off since the early 2000s and said she is leaving to “pursue new projects.”

Those born in June can celebrate with pearl, alexandrite, and moonstone jewelry.

The platform allows retailers to guide clients through a customizable engagement ring buying experience in a branded interface.

Jim Springer, owner of Dunkelberger’s Fine Jewelry, is heading into retirement.

When conducting its May consumer confidence survey, The Conference Board asked extra questions about consumers’ budgeting strategies.

The “Tunnel” charm, our Piece of the Week, celebrates Pride Month with its design inspired by hope and the light at the end of the tunnel.

The jewelry industry is reassessing its positioning as Gen Z reshapes the retail landscape and lab grown continues to gain market share.

The Miami-based fine jewelry brand will host its first summer residency in the Colorado mountain town from June 5 to Aug. 23.

The organization also announced its international board of directors for the 2026-2027 term.

Saks Global confirmed the closure this week, spelling the end for a store that’s been part of downtown Dallas for more than 100 years.

Smith discusses how managers should handle a top performer's exit, warning that a poor response could have a lasting impact.

The Gemological Institute of America is now a 30 percent stakeholder in Tracr, the De Beers-backed blockchain for diamonds.

The retailer is bringing Rolex Certified Pre-Owned watches to five U.S. cities in 2026 for collectors to see, try on, and purchase.

The actress and entrepreneur stars in the jeweler’s new campaign that celebrates life’s quiet moments.

The price of gold has risen, affecting the number of pieces designers make, the materials they use, and how they position themselves.

The jewelry retailer is zeroing in on Zales, Jared, Kay Jewelers, and Blue Nile as it looks to create unique brand identities for each.

Dr. Akinwumi Adesina, a development economist, will head the fund created to help Botswana diversify its economy.

Sotheby’s has appointed the former Phillips executive as its global head of private sales and retail in its watches division.

From Gen Z’s view of luxury to “doom spending,” these are the six consumer trends to note this year.

























