The company had a solid second quarter, with sales of non-charm jewelry outpacing sales of pieces in its core collections.
Platinum Born Has 4 New Necklaces in Its Collection
From a choker to long layering looks, they range in price from $650 to $1,700.

New York—Platinum Born, the platinum-centric jewelry brand distributed exclusively by Suna Bros. in North America, has introduced four new necklaces to its line.
The styles range from a choker necklace to long layering looks.
All four necklaces have been curated by celebrity stylist and Platinum Born brand ambassador, Micaela Erlanger, as part of its “Micaela Selects.”
Erlanger said in a statement she chose these designs because they’re “fashion-forward yet also timeless and versatile.”
“You can wear an individual necklace daily when working from home or if you return to a more casual office environment. However, you can also layer these platinum pieces to create more of a statement look—for example, if you are celebrating a special occasion such as a wedding.”
Concurrent with the new necklaces, Platinum Born also launched an updated website.
It redesigned its site to provide a more-user-friendly browsing experience, including clear navigation, an optimized search field, newly incorporated video, galleries sorted by product type and styles selected by Erlanger.
Platinum Born can be found at select fine jewelry retailers across the U.S. and online, with retail prices ranging from $600 to $7,000.
The Latest

Taylor Swift dons the vibrant pair in new promotional imagery for her upcoming album, “The Life of a Showgirl,” set to release in October.

Its investment in micromechanics expert Inhotec will preserve skills essential to the watchmaking industry as a whole, said the company.

As a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.

Nicolette Bianchi joins the wholesale provider with more than 15 years of cross-industry experience in marketing and product development.


Her new “Ocean” collection was inspired by Myanmar’s traditional articulated fish jewelry, with depictions of flounder, catfish, and more.

Longtime Casio executive Yusuke Suzuki is the new president and CEO of Casio’s U.S. subsidiary.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

The full-day sourcing and networking event, slated for Aug. 18, will be followed by the fifth annual Mega Mixer Summer Soirée.

The board elected 9 new directors at its recent ICA Congress in Brazil.

JD Sports and Wawa were among the fastest-growing retail companies in the U.S. last year.

The new inventory, all untreated, features vibrant hues and unique bicolor combinations.

Acquired by a tech investor, the historic brand will continue to focus on jewelry, accessories, and timepieces.

President Donald Trump issued an executive order extending the pause on higher tariffs to November as negotiations with China continue.

The “Thunderbird Slab” collection features a thunderbird motif as a symbol of power, protection, and boundless possibility.

Columnists Jen Cullen Williams and Duvall O’Steen share tips on how to elevate your professional image.

Peter Damian Arguello, a jeweler in the Denver suburb of Wheat Ridge, was found dead inside his store in November 2023.

The retailer, owned by Berkshire Hathaway, is becoming part of the Berkshire Hathaway Jewelry Group with Helzberg.

The Continental Buying Group’s 2025 Tampa Experience Show is slated for Sept. 8-10.

Associate Editor Lauren McLemore recently attended a fabrics trade show where a trend forecaster shared her predictions for summer 2027.

The company raised its full-year sales guidance while noting it has not yet assessed the potential impact of the latest tariff news.

The organization has raised more than $1.3 million for charity since its inception.

The brand’s latest iteration of a bezel-set diamond bangle features clean lines and a timeless design for a new modern silhouette.

The first watch in the series commemorates his participation in the Civil Rights movement, marching from Selma to Montgomery in 1965.

The catalog contains a complete listing of all the loose gemstones in stock, as well as information about the properties of each stone.

The company added a retailer dashboard to its site and three new birds to its charm collection, the cardinal, blue jay, and hummingbird.

An additional 25 percent tariff has been added to the previously announced 25 percent.