The New Hampshire-based store has expanded to Boston, propelled by the success of Alex Bellman’s TikTok page, “The Truthful Jeweler.”
These Goddess Pendants Benefit the Global Fund for Women
Pyrrha is donating 50 percent of proceeds from their sale to the nonprofit throughout the month of March.

Vancouver, B.C.—Pyrrha’s Goddess collection is doing good throughout the month of March.
The jewelry brand founded in 1995 by Danielle and Wade Papin announced it is donating 50 percent of all proceeds from its Goddess collection to the Global Fund for Women all month long.
The Global Fund for Women is a nonprofit with offices in San Francisco and Brooklyn, New York that finds, funds and amplifies the work of women building social movements and challenging the status quo worldwide.
Pyrrha released the Goddess collection on Feb. 26. It consists of eight deities, each of which represents a different facet of female strength.
There is Artemis, a huntress and the goddess of the wilderness (pictured below), who, Pyrrha says, “is the archetypal independent woman. Her spirit shines through every woman who knows her own power.”
The other seven are: Andromeda, goddess of dreams; Aphrodite, who represents love and beauty; Athena, goddess of war and wisdom; the goddess of the earth, Gaia; Hera, goddess of birth and marriage; Nyx, goddess of the night; and Psyche, who represents the soul.
The pendants are 100 percent reclaimed sterling silver. They retail for $275 each.
The brand said this year’s International Women’s Day theme—#EachforEqual—inspired it to strike up a partnership with the Global Fund for Women. It then opted to extend its fundraising beyond March 8, which was IWD.
RELATED CONTENT: Alex Woo’s New Collection Is Perfect for Women’s History Month
Pyrrha handcrafts all its jewelry in silver and 14-karat gold at its studio in Vancouver, British Columbia using authentic wax seals and imagery from the Victorian era.
The meaning behind the words, symbols or imagery of each piece is explained on a hand-torn card that accompanies the purchase.
Pyrrha is the jewelry brand that collaborated with HBO to create a collection of talismans for the hit show “Game of Thrones.”
It sells its jewelry online, at its flagship store in Los Angeles and through wholesale accounts nationwide.
The Latest

The latest incident happened Monday at a store in Oakland, California, continuing a pattern JSA first warned about last month.

The new aqua green New York Harbor Limited Edition II is the watchmaker’s second collaboration with the Billion Oyster Project.

Jewelers of America is leading the charge to protect the industry amidst rising economic threats.

Participants who attend any three Rings of Strength events will be awarded a special medal.


The investment company, founded by Dev Shetty, has acquired the struggling miner and its assets, including the Lulo mine in Angola.

Smith shares wisdom he gleaned from a podcast he was listening to one morning while being walked by his dog, a Malshi named Sophie.

As a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.

The counterfeit Van Cleef & Arpels jewels would have been worth more than $30 million if genuine.

The MJSA Mentor & Apprenticeship Program received the Registered Apprenticeship Program designation by the U.S. Department of Labor.

Casio executive and watch enthusiast Masaki Obu is the new general manager of its U.S. timepiece division.

Barabash, Verragio’s client relations representative, was a vital member of the team and is remembered as being warm and full of life.

Originally introduced in 1992, the “Dot” collection is back with a capsule featuring five archival designs and three new creations.

Allison-Kaufman has received the honor for the fourth year in a row.

The company had a solid second quarter, with sales of non-charm jewelry outpacing sales of pieces in its core collections.

Taylor Swift dons the vibrant pair in new promotional imagery for her upcoming album, “The Life of a Showgirl,” set to release in October.

Its investment in micromechanics expert Inhotec will preserve skills essential to the watchmaking industry as a whole, said the company.

Nicolette Bianchi joins the wholesale provider with more than 15 years of cross-industry experience in marketing and product development.

Her new “Ocean” collection was inspired by Myanmar’s traditional articulated fish jewelry, with depictions of flounder, catfish, and more.

Longtime Casio executive Yusuke Suzuki is the new president and CEO of Casio’s U.S. subsidiary.

The full-day sourcing and networking event, slated for Aug. 18, will be followed by the fifth annual Mega Mixer Summer Soirée.

The board elected 9 new directors at its recent ICA Congress in Brazil.

JD Sports and Wawa were among the fastest-growing retail companies in the U.S. last year.

The new inventory, all untreated, features vibrant hues and unique bicolor combinations.

Acquired by a tech investor, the historic brand will continue to focus on jewelry, accessories, and timepieces.

President Donald Trump issued an executive order extending the pause on higher tariffs to November as negotiations with China continue.

The “Thunderbird Slab” collection features a thunderbird motif as a symbol of power, protection, and boundless possibility.