These customer behavior patterns say a lot about how successful your jewelry store is going to be this year, Emmanuel Raheb writes.
See Melissa Kaye’s Neon-Hot Fall Collection
It’s the most fashion-forward take on the enamel resurgence happening in fine jewelry now.

New York—It’s worth noting that when Melissa Kaye decided to forego her finance career at Goldman Sachs to pursue a more fulfilling venture, she toyed with the idea of opening a boxing gym.
Luckily for fine jewelry enthusiasts, the New Yorker settled on a less-sweaty medium, enrolling in FIT’s rigorous associate’s degree in jewelry design before launching her eponymous collection.
Still, most days you’ll find her at the gym sparring with her trainer and that love of athleticism may have inadvertently spilled over to her day job.
Originally introduced at the Couture jewelry trade show this year, Kaye’s new enamel collection stood out from the sea of other enamel pieces with its bright-neon hues, echoing the 1980s’ color palette and athleisure-mania that has been consuming the fashion industry.
In addition to classic black and white, Kaye breathed new life into a mix of her new and best-selling jewelry styles with tennis-ball yellow, traffic-cone orange and Malibu-Barbie pink shades of enamel.
“We think of this collection as fun luxury,” Kaye said. “Like many New Yorkers, I tend to substantially dress in black, gray, and neutrals. However, I do love bright colors; it’s always fun to inject a pop of color into an otherwise neutral wardrobe.”
Copping to being “a bit of a sneaker head” with several neon pairs in her closet, the designer said athleisure’s expansion has been a personal plus for her, a self-confessed “gym rat who is always running around the city.”
But introducing neon enamel in fine jewelry was hardly a no-brainer, requiring a year of experimentation with the enamel process itself and color selection.
She explained: “We have wanted to add enamel to the collection for some time. We decided that our best‐selling Cristina earring was the natural starting point. As the style has a significant following, this was a great opportunity to inject a new flavor into the mix.”
Kaye, who produces her collection in New York City, was so happy with the final result that she branched out into additional styles beyond the Cristina, which were a hit with retailers like Net-a-Porter, Elyse Walker and Moda Operandi.
“We chose neon because we love it; neon is happy, timeless and oddly neutral.”
While the hues are fashion-forward, the silhouettes remain sleek and sophisticated, softening the color impact.
Every style is also available without enamel, in classic gold, with or without diamonds and gemstones.
“Some have a more conservative, classic approach while others layer on and mix‐and-match … there really are no rules. We are so fortunate to have an endless supply of muses. It’s amazing how everyone can wear the collection in her own unique way.”
The collection hit retailers’ shelves as early as the summer.
During New York Fashion Week, Kaye introduced her buyers to new enamel pieces that will be in stores for the upcoming holiday season (in below slideshow), like earring and “Needle Pendant” size and color variations, including two-tone enamel styles.
The collection starts at $425 retail for a single small “Cristina Earring” and caps off at $12,500 for the diamond and enamel “Lola” cuff, though most of the collection retails for under $5,000.
The Latest

Mejuri’s popular collection of 18-karat yellow gold vermeil rings debuted in sterling silver alongside new “Puzzle” slider charms.

The Miami-based jewelry brand and the NYC-based artist will be in Dallas from April 9-11.

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

The initiative invites those in the industry to share stories on social media highlighting the meaning and impact of natural diamonds.


Wolk’s first day on the job as CEO of Tracr, De Beers Group’s blockchain platform, will be May 1.

Moses, who will leave the lab in May after nearly 50 years, discusses his start in the business, gemstones that stand out, and what’s next.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

Production has ceased at the Canadian diamond mine, which has yielded more than 150 million carats of rough diamonds in its 23-year run.

The store opening marks the 10th United States location for the India-based jewelry retailer.

Two Saks Fifth Avenue locations, one in Florida and one in California, and one Neiman Marcus store are off the chopping block.

West, who started in the art department at the Leading Jewelers Guild in 1979, is remembered for his patience, kindness, and dedication.

In the “Tesoro” version of the ring, our Piece of the Week, each side of the gold hexagonal nugget has a unique colored gemstone design.

Cohen discusses the evolution of Citizen’s light-powered technology, the brand’s cross-generational appeal, and tariffs.

“Essentially Human: On Sales and Salespeople" reveals the underlying human traits and behaviors of the most successful sales professionals.

The collection features symbols of love, luck, and light, based on the story of Queen Cassandane and Cyrus the Great of Persia.

It’s the third scholarship to be launched as part of the partnership to help appraisers advance their professional credentials.

The deadline for entries in the jewelry design competition has been extended to April 3.

After 28 years with JCK, the veteran industry journalist is launching his own publication on Substack called The Jewelry Wire.

Wiley said the project will give scientists worldwide access to the American Museum of Natural’s History renowned mineral collection.

The “Flower Puff” collection looks to beaded flower friendship bracelets from childhood, turning the silhouette into nostalgic fine jewelry.

Set for April 2, the webinar will discuss how the jewelry industry can address the workforce gap.

Bayer, founder of Lisa Bayer Designs, is remembered as “a bright light in every room.”

The highest-grossing lot was a Tiffany & Co. ring set with a flawless, emerald-cut diamond of 10 carats.

The next three editions of AGTA GemFair Tucson will feature a five-day show that includes Sunday.

Former Sotheby’s executive Tom Heap has taken on the London-based role.

The group of women allegedly robbed two Catbird stores and one Gorjana location on the afternoon of March 9.






















