Hannah Brown is the star of the 15th season of “The Bachelorette,” which again features jewelry from Jewelers of America supplier members. Pictured here on the reality star is a ring from Meredith Marks (left) and a ring and earrings from Gabriel & Co.
“The Bachelorette” … Hannah B. will travel the world looking for love, and she’ll wear some fine jewelry while doing it.
For the second season in a row, Jewelers of America Public Relations and Events Coordinator Lauren Kalma connected with longtime Bachelorette wardrobe stylist Cary Fetman to get JA supplier members some primetime airtime on the reality show, which is in its 15th season.
Brevani, Meredith Marks, Dilamani and Gabriel & Co. are the brands featured this season on the show’s leading lady, Hannah Brown, a 24-year-old interior designer from Tuscaloosa, Alabama.
In a phone interview with National Jeweler Tuesday, Fetman, who has worked with all 15 Bachelorettes, described Brown’s style as “smaller, but many”—she likes delicate pieces to stack and layer, which is on-trend, and is particularly drawn to playing with her earring look, pairing larger hoops with huggies and/or an ear cuff.
Asked about working with fine jewelry for The Bachelorette, Fetman said the partnership with JA has “changed the whole show.”
Whether he wants sapphires, diamonds, emeralds or pearls, “It’s just there,” Fetman said. “I call [Kalma] up and say, ‘Hey, what are the chances that you know of a [brand] that carries this?’
“Having every jewelry brand at your fingertips, sending pieces. It’s like a utopia you never could envision.”
He added that working with JA has also opened his eyes, and the contestants’ eyes, to fine jewelry brands and looks that he never knew existed.
He mentioned specifically the modern pearl pieces Mastoloni loaned for last season, which starred Becca Kufrin as the bachelorette, noting that the pieces changed their perceptions of what pearl jewelry can be.
SEE: A Handful of Hannah B.’s Jewelry Looks from ‘The Bachelorette’
Brown’s stylist picked another pair of Brevani earrings for the third episode.
“Bachelorette” star Hannah Brown wore two pairs of 14-karat yellow gold and diamond Brevani earrings—one pair of hoops and one pair of huggies—for the rose ceremony on the second episode of the show. She is the star of the franchise’s 15th season, which kicked off May 13.
For her one-on-one date with contestant Tyler C. on episode four, Brown wore a Dilamani ring, seen here on her left hand.
Also on episode 2, Brown donned this diamond and 14-karat white gold statement ring from Gabriel & Co.
Here, Brown wears the “Claire” earrings while chatting with one of the 30 men competing for her heart.
The “Dashing Diamonds” front hoop earrings with a pierced diamond dangle retail for $999.
The larger Brevani earrings, the “Dashing Diamond” geometric earrings, retail for $1,879, while the huggies (not pictured) are $1,499.
The ring is sterling silver with pink sapphire and retails for $780.
It’s called the “Starlis” and retails for $2,730.
Another episode 2 look came courtesy of these 14-karat rose gold and diamond “Claire” earrings by Meredith Marks ($3,350).
So far, Brown’s season of The Bachelorette is proving pretty popular.
It was the most-watched primetime show on TV last Monday, attracting 5.49 million viewers and beating out Game 4 of the Stanley Cup Final on NBC, according to Nielsen figures as reported by TV By the Numbers.
All this is to say that there are millions of people each week who see the jewelry on live TV, not to mention the social media spillover.
Fetman features the jewelry and tags the brands on his Instagram account (47,300 followers) and some of the pieces are visible on Brown’s feed as well (1.1 million followers).
“The Bachelorette” airs Mondays at 8 p.m. EDT on ABC.
Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.
