The lab-grown diamond brand also collaborated with the website The Future Rocks on a collection launching today.
Here’s the Jewelry Bachelorette Hannah B. Is Wearing
Pieces from Brevani, Meredith Marks, Dilamani and Gabriel & Co. are featured on the latest season of the reality show.
New York—This season on
For the second season in a row, Jewelers of America Public Relations and Events Coordinator Lauren Kalma connected with longtime Bachelorette wardrobe stylist Cary Fetman to get JA supplier members some primetime airtime on the reality show, which is in its 15th season.
Brevani, Meredith Marks, Dilamani and Gabriel & Co. are the brands featured this season on the show’s leading lady, Hannah Brown, a 24-year-old interior designer from Tuscaloosa, Alabama.
In a phone interview with National Jeweler Tuesday, Fetman, who has worked with all 15 Bachelorettes, described Brown’s style as “smaller, but many”—she likes delicate pieces to stack and layer, which is on-trend, and is particularly drawn to playing with her earring look, pairing larger hoops with huggies and/or an ear cuff.
Whether he wants sapphires, diamonds, emeralds or pearls, “It’s just there,” Fetman said. “I call [Kalma] up and say, ‘Hey, what are the chances that you know of a [brand] that carries this?’
“Having every jewelry brand at your fingertips, sending pieces. It’s like a utopia you never could envision.”
He added that working with JA has also opened his eyes, and the contestants’ eyes, to fine jewelry brands and looks that he never knew existed.
He mentioned specifically the modern pearl pieces Mastoloni loaned for last season, which starred Becca Kufrin as the bachelorette, noting that the pieces changed their perceptions of what pearl jewelry can be.
SEE: A Handful of Hannah B.’s Jewelry Looks from ‘The Bachelorette’
So far, Brown’s season of The Bachelorette is proving pretty popular.
It was the most-watched primetime show on TV last Monday, attracting 5.49 million viewers and beating out Game 4 of the Stanley Cup Final on NBC, according to Nielsen figures as reported by TV By the Numbers.
All this is to say that there are millions of people each week who see the jewelry on live TV, not to mention the social media spillover.
Fetman features the jewelry and tags the brands on his Instagram account (47,300 followers) and some of the pieces are visible on Brown’s feed as well (1.1 million followers).
“The Bachelorette” airs Mondays at 8 p.m. EDT on ABC.
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