MajorsApr 22, 2025
Zales’ Rebrand Takes Playful Approach to Fine JewelryThe Signet Jewelers-owned retailer wants to encourage younger shoppers to wear fine jewelry every day, not just on special occasions.
TrendsMar 20, 2019
Foundrae, Chimamanda Ngozi Adichie Created This Medallion
The 18-karat gold piece celebrates the author who wrote “Americanah” and the freedom of writers worldwide, with proceeds going to Pen America.
Foundrae designer Beth Bugdaycay created the “Freedom of Expression” medallion with the input of award-winning author Chimamanda Ngozi Adichie, and will donate 100 percent of retail profits to Pen America. A nonprofit that protects the lives and works of writers, Pen America is the largest of the 100 centers worldwide that make up the Pen International network.
New York—In her jewelry store that doubles as a lending library on Manhattan’s Lispenard Street, Foundrae founder Beth Bugdaycay recently packed the house so people could hear from her latest medallion muse—award-winning author Chimamanda Ngozi Adichie.
A native of Nigeria who now divides her time between her home country and the United States, Adichie is the author of six books, including “Half of a Yellow Sun,” which won the Orange Broadband Prize for Fiction in 2007, and “Americanah,” which won the 2013 National Book Critics Circle Award for Fiction.
In 2009 Adichie gave a TED Talk that remains one of the organization’s most-viewed, called “The Danger of a Single Story.” In 2012, she delivered a subsequent TED Talk titled “We Should All Be Feminists,” which she adapted into a book by the same name.
Bugdaycay created the “Freedom of Expression” charm in honor of the writer, combining her belief that jewelry should be a tool of expression—in this case, expressing a belief in supporting freedom of speech—with her love of literature that is wholly evident at her store.
Bookshelves surround the sales floor at Foundrae, stacked and lined with works on jewelry, both old and new, alongside classics such as Jane Austen’s “Emma” and books from modern-day authors like Louise Erdrich. Customers are allowed to borrow from the in-store library and are welcome to donate to it too.
When the Freedom of Expression medallion starts selling in the store and at Foundrae retail partners in May, 100 percent of the retail profits will go to Pen America, a nonprofit comprised of professional writers—novelists, journalists, editors, poets, playwrights, etc.—as well as readers and other supporters who work to protect freedom of expression worldwide, standing up on behalf of writers who are censored, threatened or jailed.
Adichie is a long-standing member of PEN alongside authors such as Barbara Kingsolver, Toni Morrison, and Salman Rushdie.
“I am kind of jet-lagged because I’m still on Lagos time, so if at some point I start to slur my speech it’s not because I’ve had too much [to drink],” Adichie confessed as she took the floor at the March 12 event, drawing laughter from the crowd. “But I do want to say that Pen does such exceptional work so for me to be here supporting Pen, it was an easy thing. I didn’t have to think about it.
“I think it’s
easy for all of us to say we care about freedom of speech until it gets difficult, and then it gets difficult. But Pen doesn’t stand down.”
The author said from time to time, she finds herself joking—"sometimes not joking, but mostly joking”—about being imprisoned by the Nigerian government, and said she knows if this were to happen, “Pen would be there for me.”
While Adichie credits Bugdaycay for creating the “gorgeous” piece, the author did select the four symbols that appear on the Freedom of Expression medallion; here is why she chose what she chose.
The garnet-set triangle at the top and the yellow topaz at the bottom are meant to represent fire, “to symbolize that which can embolden and energize, but can also consume,” she said, while the infinity symbol honors “the endlessness of those things we hold dear: Freedom, the dignity of every human heart.”
The arrow, meanwhile, represents forward motion, stressing that “the journey of progress is unfinished,” while the arrows crossing in the center remind people to live passionately, as our time on earth is short.
Foundrae is making only 40 of the 18-karat yellow gold Freedom of Expression medallions, which it will sell beginning May 1 at its store in Manhattan’s TriBeCa neighborhood as well as through retail partners worldwide.
Retailers that carry Foundrae include Ylang 23 in Dallas; Juicy Lucy in Chagrin Falls, Ohio; and Tayloe Piggott Gallery in Jackson, Wyoming.
The medal retails for $3,950, with 100 percent of the retail profits going to Pen America, with the goal of raising $120,000 for the organization.
More on Trends
The Latest
AuctionsApr 22, 2025
Christie’s to Auction JAR Jewelry CollectionThe 21 pieces, all from a private collector, will be offered at its Magnificent Jewels auction next month.
ColumnistsApr 22, 2025
The PR Adviser: Building Buzz Through Word of MouthLilian Raji answers a question from a reader who is looking to grow her jewelry business but has a limited marketing budget.
Brought to you by
Protect Your Customers and Your BusinessThe risk of laboratory-grown diamonds being falsely presented as natural diamonds presents a very significant danger to consumer trust.
GradingApr 22, 2025
Avi Levy Is GCAL By Sarine’s New Chief Growth OfficerGCAL by Sarine created the new role to sharpen the company’s focus on strategic partnerships and scalable expansion.
Weekly QuizApr 18, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
IndependentsApr 22, 2025
Brinker’s Jewelers Acquires Fellow IndependentThe Indiana jeweler has acquired Scottsdale Fine Jewelers in Scottsdale, Arizona.
Events & AwardsApr 21, 2025
An Exhibition Exploring the History of Cartier Is Now on Display“Cartier: Design, Craft, and Legacy” opened earlier this month at the Victoria and Albert Museum in London.
IndependentsApr 21, 2025
New York Jeweler to Close After 111 YearsVan Cott Jewelers in Vestal, New York, is hosting a going-out-of-business sale.
IndependentsApr 21, 2025
IJO Names New Director of Vendor Relations, Merchandise StrategyIndustry veteran Samantha Larson has held leadership roles at Borsheims, McTeigue & McClelland, Stuller, and Long’s Jewelers.
Events & AwardsApr 21, 2025
Jewelers of Louisiana, Mississippi Jewelers Association to Co-Host ConventionThe two organizations will hold the educational event together this fall in Mississippi.
Events & AwardsApr 18, 2025
Daymond John to Give Keynote at JCK Las VegasThe entrepreneur and “Shark Tank” star will share his top tips for success.
CollectionsApr 18, 2025
Piece of the Week: Dukachi’s ‘Easter Bread’ PendantThe Ukrainian brand’s new pendant is modeled after a traditional paska, a pastry often baked for Easter in Eastern European cultures.
IndependentsApr 18, 2025
Bremer Jewelry to Reveal Renovated StoreThe jeweler has announced a grand reopening for its recently remodeled location in Peoria, Illinois.
MajorsApr 18, 2025
Tiffany & Co. Employees Star in Mother’s Day CampaignThe “Strong Like Mom” campaign features moms who work at Tiffany & Co. and their children.
CollectionsApr 17, 2025
John Hardy, Athena Calderone Partner on Art Deco Decor-Inspired CollectionInterior designer Athena Calderone looked to decor from the 1920s and 1930s when crafting her first fine jewelry collection.
FinancialsApr 17, 2025
Movado Group to Increase Prices to Offset Tariffs ImpactDuring a call about its full-year results, CEO Efraim Grinberg discussed how the company is approaching the uncertainty surrounding tariffs.
Lab-GrownApr 17, 2025
NDC Launches Its Diamond Learning CenterThe free program provides educational content for jewelry salespeople and enthusiasts to learn or refresh their diamond knowledge.
Policies & IssuesApr 17, 2025
Jewelers of America Requests Tariffs Testimonials from MembersThe feedback will be used to prepare other jewelers for the challenges ahead, the organization said.
TechnologyApr 17, 2025
Technology Therapy Group Expands AI Training for Jewelry RetailersThe online sessions are designed to teach jewelers to use AI tools like ChatGPT and Claude to grow their business.
IndependentsApr 16, 2025
Catbird Expands to ChicagoThe opening marks the jewelry retailer’s first location in the Midwest.
CollectionsApr 16, 2025
Foundrae’s First Commitment Jewelry Collection Unites Through LoveThe “United in Love” collection offers tangible mementos of hearts entwined with traditional and non-traditional commitment heirlooms.
IndependentsApr 16, 2025
Indiana Jeweler to Host Black Jewelry Designer Pop-UpRobert Goodman Jewelers will hold a “Black Jewelry Designers and Makers” event on April 27.
MajorsApr 16, 2025
WJA Announces Board Members, New Chicago Chapter PresidentThe announcements follow a tumultuous start to 2025 for WJA, which saw a wave of resignations following controversial statements about DEI.
EditorsApr 15, 2025
Tariffs: What We Know Right Now Editor-in-Chief Michelle Graff answers questions about how the new taxes levied on countries like India and China will impact the industry.
EditorsApr 15, 2025
Q&A: Bogolo Joy Kenewendo on Making Deals, Marketing DiamondsKenewendo, Botswana’s minster of minerals and energy, discusses closing the deal with De Beers and the work that was missed along the way.
AuctionsApr 15, 2025
23-Carat ‘Golconda Blue’ Heads to AuctionThe historic fancy vivid blue diamond set to headline Christie’s Geneva sale next month could sell for up to $50 million.
