TechnologyJun 27, 2025
Gemist Raises $6M in Funding to Scale Jewelry Tech PlatformThe company is focused on modernizing the custom jewelry buying experience with e-commerce tools like product visualization and 3D styling.
TrendsMar 20, 2019
Foundrae, Chimamanda Ngozi Adichie Created This Medallion
The 18-karat gold piece celebrates the author who wrote “Americanah” and the freedom of writers worldwide, with proceeds going to Pen America.
Foundrae designer Beth Bugdaycay created the “Freedom of Expression” medallion with the input of award-winning author Chimamanda Ngozi Adichie, and will donate 100 percent of retail profits to Pen America. A nonprofit that protects the lives and works of writers, Pen America is the largest of the 100 centers worldwide that make up the Pen International network.
New York—In her jewelry store that doubles as a lending library on Manhattan’s Lispenard Street, Foundrae founder Beth Bugdaycay recently packed the house so people could hear from her latest medallion muse—award-winning author Chimamanda Ngozi Adichie.
A native of Nigeria who now divides her time between her home country and the United States, Adichie is the author of six books, including “Half of a Yellow Sun,” which won the Orange Broadband Prize for Fiction in 2007, and “Americanah,” which won the 2013 National Book Critics Circle Award for Fiction.
In 2009 Adichie gave a TED Talk that remains one of the organization’s most-viewed, called “The Danger of a Single Story.” In 2012, she delivered a subsequent TED Talk titled “We Should All Be Feminists,” which she adapted into a book by the same name.
Bugdaycay created the “Freedom of Expression” charm in honor of the writer, combining her belief that jewelry should be a tool of expression—in this case, expressing a belief in supporting freedom of speech—with her love of literature that is wholly evident at her store.
Bookshelves surround the sales floor at Foundrae, stacked and lined with works on jewelry, both old and new, alongside classics such as Jane Austen’s “Emma” and books from modern-day authors like Louise Erdrich. Customers are allowed to borrow from the in-store library and are welcome to donate to it too.
When the Freedom of Expression medallion starts selling in the store and at Foundrae retail partners in May, 100 percent of the retail profits will go to Pen America, a nonprofit comprised of professional writers—novelists, journalists, editors, poets, playwrights, etc.—as well as readers and other supporters who work to protect freedom of expression worldwide, standing up on behalf of writers who are censored, threatened or jailed.
Adichie is a long-standing member of PEN alongside authors such as Barbara Kingsolver, Toni Morrison, and Salman Rushdie.
“I am kind of jet-lagged because I’m still on Lagos time, so if at some point I start to slur my speech it’s not because I’ve had too much [to drink],” Adichie confessed as she took the floor at the March 12 event, drawing laughter from the crowd. “But I do want to say that Pen does such exceptional work so for me to be here supporting Pen, it was an easy thing. I didn’t have to think about it.
“I think it’s
easy for all of us to say we care about freedom of speech until it gets difficult, and then it gets difficult. But Pen doesn’t stand down.”
The author said from time to time, she finds herself joking—"sometimes not joking, but mostly joking”—about being imprisoned by the Nigerian government, and said she knows if this were to happen, “Pen would be there for me.”
While Adichie credits Bugdaycay for creating the “gorgeous” piece, the author did select the four symbols that appear on the Freedom of Expression medallion; here is why she chose what she chose.
The garnet-set triangle at the top and the yellow topaz at the bottom are meant to represent fire, “to symbolize that which can embolden and energize, but can also consume,” she said, while the infinity symbol honors “the endlessness of those things we hold dear: Freedom, the dignity of every human heart.”
The arrow, meanwhile, represents forward motion, stressing that “the journey of progress is unfinished,” while the arrows crossing in the center remind people to live passionately, as our time on earth is short.
Foundrae is making only 40 of the 18-karat yellow gold Freedom of Expression medallions, which it will sell beginning May 1 at its store in Manhattan’s TriBeCa neighborhood as well as through retail partners worldwide.
Retailers that carry Foundrae include Ylang 23 in Dallas; Juicy Lucy in Chagrin Falls, Ohio; and Tayloe Piggott Gallery in Jackson, Wyoming.
The medal retails for $3,950, with 100 percent of the retail profits going to Pen America, with the goal of raising $120,000 for the organization.
More on Trends
The Latest
IndependentsJun 27, 2025
David Webb Announces New Hires, PromotionsFollowing its recent acquisition, the storied brand has updated its leadership team and regional managers.
Events & AwardsJun 27, 2025
AGS, GIA Announce Beatrice Shipley Scholarship Winner AGS also named the recipient of its “Women in Leadership” scholarship.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
CollectionsJun 27, 2025
Piece of the Week: Buddha Mama’s ‘Monstera’ Wrap RingThe 20-karat yellow gold and diamond wrap ring is modeled after the Monstera plants in the garden of the brand’s Miami villa.
Weekly QuizJun 26, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsJun 26, 2025
Why Rocksbox Is Opening Stores As Signet Jewelers DownsizesRocksbox President Allison Vigil shared the retailer’s expansion plans, and her thoughts on opening stores in malls.
IndependentsJun 26, 2025
Penny Ruston Dies at 80 The creator of the WJA Chicago chapter is remembered as a champion for women in the jewelry industry and a loving grandmother.
Brought to you by
Jewelers of America is Headed to Las Vegas for JCK 2025The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.
SurveysJun 26, 2025
After Recovering in May, Consumer Confidence Dips in June The decline was consistent across age groups and almost all income groups, with tariffs and inflation still top of mind.
CollectionsJun 26, 2025
Jam Out With Sorellina’s Jimi Hendrix-Inspired JewelsThe “Playlist: Electric Dreams” collection brings lyrics from the musician’s song, “Little Wing,” to life through fine jewelry.
Events & AwardsJun 26, 2025
The Jewelry Symposium Is Looking for Speakers for 2026 EventThe event is set for May 16-19 in Detroit, Michigan.
IndependentsJun 25, 2025
Marissa Collections Opens in Nantucket as Legal Fight ContinuesThe Vault’s Katherine Jetter is accusing the retailer of using info she shared for a potential partnership to move into Nantucket.
CrimeJun 25, 2025
Customs Nabs Another Big Shipment of Fake Cartier, Van Cleef JewelryAgents seized 2,193 pieces, a mix of counterfeit Cartier “Love” and “Juste Un Clou” bracelets, and Van Cleef & Arpels’ “Alhambra” design.
CollectionsJun 25, 2025
Splash into Karina Choudhrie’s Collection of Underwater Circus PerformersThe designer brought her children’s book, “The Big Splash Circus,” to life through a collection of playful fine jewelry characters.
Events & AwardsJun 25, 2025
JA Announces Impact Initiative Fund RecipientsThe trade association has chosen the recipients of the funding initiative it formed to foster the growth and sustainability of the industry.
SourcingJun 25, 2025
2025 AGTA Spectrum Awards Open for EntriesThe organization has also announced this year’s slate of judges.
EditorsJun 24, 2025
The Best New Jewelry from Couture 2025, Part 2Associate Editor Natalie Francisco shares 20 additional pieces that stood out to her at the Couture show.
IndependentsJun 24, 2025
Colorado Bench Jeweler Celebrates 50 Years With Local RetailerLori Tucker started at Williams Jewelers when she was 18 years old.
WatchesJun 24, 2025
Citizen’s New ‘Fantastic Four’ Watch Is Literally Super The “Marvel | Citizen Zenshin” watch is crafted in Super Titanium and has subtle nods to all four “Fantastic Four” superheroes on the dial.
MajorsJun 24, 2025
Tacori, QVC to Launch Exclusive Lab-Grown Diamond Jewelry CollectionThe “XO Tacori” collection was designed to blend luxury and accessible pricing.
GradingJun 23, 2025
GIA Names New President and CEO Pritesh Patel, the lab’s chief operating officer, will take over as president and CEO of GIA.
Recorded WebinarsJun 23, 2025
Watch: Top Trends at Couture, JCK Las Vegas 2025National Jeweler and Jewelers of America discuss the standout jewelry trends and biggest news to emerge from the shows this year.
SourcingJun 23, 2025
Diamond Producers, Organizations to Kick in Money to Promote Natural DiamondsSignatories to the “Luanda Accord” committed to allocating 1 percent of annual diamond revenue to the Natural Diamond Council.
Events & AwardsJun 23, 2025
Jose Hess Design Awards Celebrate 6 Jewelry DesignersThe winning designs captured the “Radiance” theme.
Events & AwardsJun 23, 2025
Gem Awards Now Accepting Nominations for 2026Nominations in the categories of Jewelry Design, Media Excellence, and Retail Innovation will be accepted through July 30.
CrimeJun 18, 2025
7 Men Indicted in $100M Brinks Jewelry HeistThe heist happened in Lebec, California, in 2022 when a Brinks truck was transporting goods from one show in California to another.
AuctionsJun 18, 2025
Historic ‘Marie-Thérèse Pink’ Diamond Fetches $14M at Christie’sThe 10-carat fancy purple-pink diamond with potential links to Marie Antoinette headlined the white-glove jewelry auction this week.
