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Anzie’s Daughters Branch Out with Jac + Jo
Jaclyn and Joanna Stein have created an ancillary brand aimed at a younger demographic.
Layering chains, stacking rings, mix-and-match stud earrings and ear crawlers are among the offerings in Jac + Jo, a lower-priced line by Anzie. Pictured here are the “Arrow” ear crawlers in 14-karat yellow gold with white topaz and diamonds ($395).
Scottsdale, Ariz.—Anzie, the Montreal-based jewelry company Anzie Stein started 20 years ago, is branching out with a brand-new brand.
Named for—and developed by—Stein’s daughters Jaclyn and Joanna, Jac + Jo is a lower-priced line aimed at millennials and the group that follows, Generation Z.
It officially launched in May 2018, landing in Hudson’s Bay stores in Anzie’s home country of Canada, and was on display for U.S. retailers at the recent Centurion show in Scottsdale.
This summer, the line will expand into the states when it launches on Macys.com, which Joanna called a “great home” for it here.
Going forward, the Steins would like to see more independent jewelers pick up both Jac + Jo and Anzie—with Jac + Jo appealing to those looking to fill the gap for merchandise in the $150-$500 range, Joanna noted—as well as fashion boutiques, which are increasingly expanding their selection of fine jewelry.
The Jac + Jo mini “Bolt” ring is .925 sterling silver set with white topaz ($60).
These Jac + Jo “Gothic” diamond earrings are 14-karat yellow gold and set with white topaz. They retail for $295.
With Jac + Jo, the Stein sisters are serving up exactly what many younger consumers want: mix-and-match styles that can be stacked and layered, that pair as easily with jeans and a T-shirt as a dress, and are within their budgets.
Though it is an entirely separate brand, the Anzie connection is obvious with some Jac + Jo jewelry.
The “Bolt” earrings and rings, for example, look like dialed-down, more unisex versions of Anzie’s classic “Dew Drop” collection. Jac + Jo also has a collection of “Soul Bracelets,” a colorful lineup of gemstone bead bracelets priced from $125-$160 that mirror the “Boheme” bracelets for which Anzie is known.
Other pieces, meanwhile, like the curved “Arrow” rings, ear crawlers and necklaces as well as the “Cog” necklace and open studs, have a more industrial look that’s unique to Jac + Jo.
View this post on InstagramA post shared by National Jeweler (@nationaljeweler) on Jan 27, 2019 at 11:14am PST
The brand also sells on-trend rings sporting positive messages—peace, joy and dream—in fluid cursive. The rings are $125 retail in sterling silver and $355 in 14-karat yellow gold.
Pictured above is the “Peace” ring in gold, styled with the Anzie “Love” necklace in 14-karat gold with multi-colored sapphire ($2,400). (Arrow rings are the editor’s own.)
Jac + Jo is available in .925 sterling silver or 14-karat gold and is priced between $45 and $650. It is being sold online at JacandJoJewelry.com, as well as through wholesale partners.
A portion of the proceeds from Jac + Jo sales benefit women’s charities.
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