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TrendsMay 30, 2018
Lashbrook Opens Online School for its Retailers
The company also is adding dinosaur bone rings to the Mosaic collection and will debut them at the JCK Las Vegas jewelry trade show.
Lashbrook has added rings inlaid with dinosaur bone to its Mosaic and will be exhibiting them at the JCK Las Vegas jewelry trade show. The rings are available in three colors with retail prices ranging from $387 to $1,287.
Draper, Utah--This June, men’s wedding band maker Lashbrook is launching a new online training course for sales associates at its partner jewelry stores.
Called Lashbrook University, the virtual school consists of weekly emails and drawings for sales associates who opt into them.
Each week, participants are sent lessons via email containing tips and tricks for selling Lashbrook wedding bands, along with basic product knowledge.
By taking and passing subsequent quizzes, they are automatically entered into weekly drawings for prizes like gift cards, movie tickets and weekend getaways. Additional entries into the drawings are gained by selling rings and/or sharing them on social media and following Lashbrook on social media.
Erik Laker, who started Draper, Utah-based Lashbrook out of his garage in 2000, said they started Lashbrook University after being asked by stores to create a better training program for sales associates.
It will be available to the company’s retail partners next month.
In addition, at the JCK Las Vegas jewelry trade show this week, Lashbrook will debut men’s wedding bands inlaid with dinosaur bone sourced from a dealer in Arizona. Laker said the pieces set into rings are those that are too small or broken up to be used in any sort of museum display.
The rings will be available in red, black and tan with prices varying depending on the metal. The rings retail for $387 in titanium, $597 in zirconium, $777 in Damascus steel and for $1,287 in precious metals.
The launch of these rings at JCK marks Lashbrook’s entree into incorporating the bones of the extinct reptile into its designs, though it is not the first men’s wedding band maker to do so.
The rings are an extension of the Mosaic collection, which features rings inlaid with mosaics of malachite, turquoise, coral and lapis.
Like the training program, the dinosaur bone rings were added due to requests from retailers.
Lashbrook will be exhibiting at the JCK Las Vega
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