Trends

Jewelry Brand to Know: Mars + Love

TrendsJan 23, 2018

Jewelry Brand to Know: Mars + Love

The yoga-inspired fine jewelry line recently launched out of Los Angeles.

20180119_MarsandLove-header.jpg
Shelly Litvak began selling her new fine jewelry brand at Los Angeles boutique Roseark last October.

Los Angeles--A simple visual form--the stick figure--takes a clever and elegant turn in the hands of new fine jewelry line Mars + Love.

Mars + Love's stick figures are depicted in classic yoga poses like “tree” and “downward dog,” and rendered in 18-karat gold with diamond accents. Meant to be worn as everyday pieces, the collection comprises stud earrings, pendant necklaces and rings.  

Designer Shelly Litvak launched the brand without publicity in October last year, landing in West Hollywood boutique Roseark, which is known for championing up-and-coming designers alongside veteran talents.

While the brand is new, Litvak’s experience in the industry is not. She previously had a line of namesake fine jewelry that started out as re-worked antiques and evolved into her own designs, as well as a line of handbags.

After 12 years in business, Litvak disbanded the line due to the lack of a “business foundation” at her company.

“I had the vision for (Mars + Love) as soon as I closed my last company 10 years ago,” she said. “The name came to me then as well.”

For Litvak’s second venture into accessories (she produces a line of vegan handbags under the Mars + Love label as well), she decided not to rush the creative process.

“I’ve been developing it over the last few years,” Litvak said. “I kept tweaking the designs to get them just right. I wasn’t pushing a launch until I felt that they looked right and sat right on the body. My perfectionist side took over.”



Whereas the Shelly Litvak label featured lots of large stones like rutilated quartz and tourmaline, Mars + Love has taken the opposite design direction.

“It evolved to these really simple, clean pieces,” she explained. “I think it’s just about having a piece you want to wear every day. I don’t even take my earrings out; I sleep in them.” 

Litvak has had a yoga practice for about six years and designed her current collection with the idea of being able to incorporate positive yogi energy into an everyday look.

“It reminds me of that yoga connection. If I don’t get to my practice every day, I wear these pieces that connect me with that spirit and that light.”

But she’s also hoping to incorporate colored gemstone and diamond pave versions of her designs to “elevate” the current offerings and to create larger,
one-of-a-kind pieces in the future.

“Right now the pieces are very delicate,” she said, “and I feel like it’s a very different customer than my last line, so I’d like to create a bridge in between (the lines) by bringing in big crystals and big pieces, implementing everything together.”

Regardless of what’s next for the fledgling brand, Litvak wants to take her business slow.

 “I’m happy with the pace because I don’t feel so rushed,” she said. “With my last line, I was so young and it all happened so fast and I felt so anxious. Now that I have the brand website, I’m making small adjustments as I go and trying to make the line more sustainable in terms of things like packaging.”

Mars + Love is currently available on its newly-launched website, as well as at Roseark


These mixed metal 18-karat white and rose gold hoop earrings, sold as a pair, are the most expensive item in the current Mars + Love lineup, retailing for $4,500.
Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

The Latest

Peter Smith National Jeweler columnist
ColumnistsOct 01, 2025
Peter Smith: Why Vendor Success Starts With Self-Reflection

Smith shares the importance of looking at your company with openness and honesty to identify opportunities you may be missing.

Plah Black Swan Earrings
EditorsOct 01, 2025
Playing Favorites: The Best Jewelry From Vicenzaoro

Associate Editor Natalie Francisco visited Italy to spot jewelry trends at the September Vicenzaoro show and share her top finds.

People shopping in a mall
SurveysOct 01, 2025
Consumer Confidence Hits 5-Month Low in September

Respondents were concerned about job availability and rising prices.

gia-edu main image.png
Brought to you by
A Brilliant Future Is Here

Online education from GIA experts.

Gemfields rough emeralds
FinancialsOct 01, 2025
Gemfields’ H1 Revenue Falls 47%

Its latest interim financials revealed a challenging first half due in part to production troubles at its mines.

Weekly QuizSep 25, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Pandora executives Alexander Lacik and Berta de Pablos-Barbier
MajorsSep 30, 2025
Pandora CEO to Retire in 2026, Hand Reins to CMO

Alexander Lacik has led Pandora since 2019. Berta de Pablos-Barbier will succeed him, the first woman to head the company.

Gavel near stacks of books
CrimeSep 30, 2025
2 Suspects Charged in $300K Sleight-of-Hand Jewelry Store Scam

Two men allegedly used counterfeit bills to purchase luxury watches and jewelry from a North Carolina jeweler.

reDollar-fine-jewelry-department.jpg
Brought to you by
reDollar.com Is Rolling Out the Next Level Jewelry, Diamond & Watch Consignment Program

With their unmatched services and low fees, reDollar.com is challenging some big names in the online consignment world.

Billie Eilish and Finneas O’Connell John Hardy Lovestruck Collection
CollectionsSep 30, 2025
Billie Eilish, Finneas Partner with John Hardy

The “Lovestruck” collection, designed with the Academy and Grammy award-winning siblings, is the brand’s first lab-grown diamond offering.

Spinelli Kilcollin Market Highland Park
IndependentsSep 30, 2025
Spinelli Kilcollin Announces Residency in Dallas

The brand, celebrating its 15th anniversary, has popped up at Market, a luxury fashion destination in Highland Park Village.

Nina Pugliese Henne Jewelers
IndependentsSep 29, 2025
Nina Pugliese, Longtime Henne Jewelers Employee, Dies at 65

She was remembered as a creative and generous woman of faith, who also had a sweet tooth.

Mark Henry Leandra Medine Cohen
IndependentsSep 29, 2025
Mark Henry Jewelry to Debut in Canada

The New York-based brand is set to launch a limited-time offering for the holiday season at Holt Renfrew in Toronto.

Overnight volume 7 bridal catalog
MajorsSep 29, 2025
Overnight Releases New Bridal Catalog

The “Volume 7” bridal catalog features best-selling engagement rings, trending styles, and a new section highlighting anniversary bands.

Hand holding holiday shopping bags
SurveysSep 26, 2025
Online Shopping, Influencers to Drive Holiday Spending, Mastercard Says

Holiday sales growth is expected to slow as consumers grapple with inflation and tariff-related uncertainty.

Austin Shines Jewelry Award
Events & AwardsSep 26, 2025
Winners of Austin Jewelry Design Contest Announced

Jamie Turner Designs is among the winners of the local “Austin Shines” contest, hosted by Eliza Page, a jewelry store in Austin, Texas.

Jewelers of America Fly In
Policies & IssuesSep 25, 2025
JA CEO Provides Tariff Update Following Annual Fly-In

A trade deal with Switzerland seems probable, but reaching an agreement with India remains a challenge, David Bonaparte said.

Entrance to Jwaneng diamond mine in Botswana
SourcingSep 25, 2025
2 African Countries Aim to Take Stake in De Beers

Botswana’s president said his country wants a controlling share, while Angola envisions multiple countries holding minority stakes.

Kira Jewels Growing Rowing Machines
Lab-GrownSep 25, 2025
Kira Jewels Expands Lab-Grown Diamond Production

The manufacturer is adding 1,400 chemical vapor deposition (CVD) reactors to its growing facility in India.

Alex Moss SoHo store
IndependentsSep 25, 2025
Alex Moss’ New Flagship Brings Bold Jewels to SoHo

The jeweler to the stars has worked with Drake, A$AP Rocky, Tyler the Creator, and other celebrities.

Matthew Wilson, Kavin Kulamavalava, and a Elmasolvex VA
WatchesSep 25, 2025
Wilson & Son Jewelers Donates to the Horological Society of New York

The Scarsdale, New York-based jeweler donated a professional-grade watch cleaning machine.

Representatives of India’s Gem and Jewellery Export Promotion Council and Indian government leaders
Policies & IssuesSep 24, 2025
Tariffs Throw Diamond Trade Into Disarray

The 50 percent tariffs on diamonds shipped from India to the U.S. have pushed midstream manufacturers to the edge.

Father’s Day diamond advertisement that ran in India
SourcingSep 24, 2025
De Beers Adopts New Strategies to Drive Natural Diamond Demand in India

De Beers’ refreshed, multipronged approach, which includes generic promotions and retail partnerships, is delivering positive dividends.

Policies & IssuesSep 24, 2025
For Jewelry Manufacturers, Higher Tariffs Create Long-Term Worries

They are trying to balance the need to sustain well-established relationships with the pressure higher tariffs have put on margins.

Guest lecture for people with disabilities at the Jewelex factory
SourcingSep 24, 2025
A Helping Hand: An Effort to Boost Inclusivity in the Industry

Jewelry manufacturer Jewelex has partnered with JOSH, an industry training center, on a program for people with disabilities.

Greenwich St. Jewelers Estate Capsule Campaign
CollectionsSep 24, 2025
Greenwich St. Jewelers Goes Back in Time With First Estate Collection

The collection includes pieces dating back to the Victorian and Art Deco periods as well as mid-century and late 20th-century designs.

Marcus ter Haar
Policies & IssuesSep 24, 2025
Diamonds Do Good Names Marcus ter Haar as President-Elect

He previously served as co-chair of the nonprofit’s beneficiary committee.

Jane Goodall Brilliant Earth campaign
CollectionsSep 24, 2025
Brilliant Earth’s New Jane Goodall Collection Calls for Peace

Its second collaboration with the conservationist features jewelry with dove and olive branch motifs.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy