In a market defined by more selective consumers, Sherry Smith shares why execution will be independent jewelers’ key to growth this year.
Jewelry Brand to Know: Les Georgettes
The French brand is gaining global recognition for its cool concept of interchangeable design.

Paris--The French sure know how to start a trend.
Since its inception in late 2015, costume jewelry brand Les Georgettes has spread to more than 1,700 points of sale worldwide including the United States, where it launched last fall.
Les Georgettes is the brainchild of French jewelry manufacturer Altesse and French leather goods manufacturer Texier, both of which are owned by the Renaissance Luxury Group.
The patented concept is simple: Customers buy their choice of metal bracelet (which comes in three sizes and a variety of different styles and finishes) then choose from a selection of reversible leather bracelets to insert into the metal design.
The metal bracelets, which include a reversible leather insert, retail from $79 to $119 with additional leather inserts priced from $17 to $23.
Les Georgettes originally launched with 17 bracelet styles and 23 leather inserts but since has added several styles, and will introduce six more for Valentine’s Day as part of the “Les Precieuses” collection.
Les Precieuses encompasses six new bracelet designs featuring white cubic zirconia, starting at $145. The 25mm and 45mm styles work with all the existing Les Georgettes leather straps.
For more information, visit LesGeorgettes.com.
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