The large stone will be offered at its June sale along with a selection of secondary-type rubies from a new area of the Montepuez mine.
Victoria’s Not-So-Secret $3M Bra is Out
The “Bright Night” Fantasy Bra, designed by Eddie Borgo, is adorned with more than 450 carats of hand-set diamonds and emeralds in 18-karat gold.

New York--Just in time for its annual fashion show, Victoria’s Secret has revealed the design of its latest Fantasy Bra.
Valued at $3 million, the 2016 “Bright Night” Fantasy Bra is adorned with more than 9,000 gems, hand-set with diamonds and emeralds in 18-karat gold on a custom Beautiful by Victoria’s Secret bra.
The company said it took more than 700 hours to create the brassiere, which has more than 450 carats of gemstones.
Eddie Borgo designed the bra, which was crafted with jewels from AW Mouzannar.
The company also announced that Victoria’s Secret Angel Jasmine Tookes will wear the Fantasy Bra on the runway in the “Bright Night Angel” section of the 2016 Fashion Show, set to air Monday, Dec. 5 on CBS. This is the first time Tookes has been tapped to wear the blinged-out bra.
Last year’s bra, created in collaboration with jeweler Mouawad, was valued at $2 million, featuring more than 6,500 gemstones including diamonds, blue topaz, yellow sapphires and pink quartz, all set in 18-karat gold. Model Lily Aldridge wore it.
Other models who have donned the Fantasy Bra in past years include Adriana Lima, Alessandra Ambrosio, Candice Swanepoel, Tyra Banks, Gisele Bündchen, Heidi Klum and Claudia Schiffer.
The Latest

Located in Bangkok, the laboratory is Gemological Science International’s 14th location worldwide.

The diamond industry veteran has been named its senior sales executive.

When investing in your jewelry business, it's important not to overlook the most crucial element of success: the sales associates.

The company plans to raise the prices of select watches to offset the impact of tariffs.


Between tariffs and the sky-high cost of gold, designers enter this year’s Las Vegas shows with a lot of questions and few answers.

Designed by founder Renato and his daughter Serena Cipullo, it showcases a flame motif representing unity and the power of gathering.

More shoppers are walking out without buying. Here’s how smart jewelers can bring them back—and the tool they need to do it right.

However, the tariffs remain in effect in the short term, as an appeals court has stayed the U.S. Court of International Trade’s decision.

The pop icon is one step closer to launching her “B Tiny” jewelry collection, a collection she first began posting about last fall.

Sponsored by Stuller

It was featured in the miner’s latest sale, which brought in $24.8 million.

GemText AI uses artificial intelligence to generate tailored product titles, descriptions, and tags with jewelry-specific language.

The 3,300-square foot location is the jeweler's largest store in North America.

Aging and with myriad health issues, none will serve time for their roles in robbing the billionaire celebrity at gunpoint in 2016.

The WNBA team received rings imbued with meaning, from leaf motifs and its Liberty torch to the number of diamonds used.

A longtime executive at RDI Diamonds, Rickard has served on the JBT board for the past five years.

The two organizations have signed an affiliation agreement that’s expected to be finalized in the coming weeks.

The platinum and diamond watch is part of Sotheby’s upcoming Important Watches sale.

Recovered in Mozambique, “The Kat Florence Lumina” was part of Bonhams’ Hong Kong jewelry auction held last week.

JSA’s Scott Guginsky provided a list of nine security measures jewelers should observe while locking up for the long weekend.

From Lau’s “Love of a Kind” series, the engagement ring was inspired by the moon and holds a different meaning depending on how it is worn.

The lab has adjusted the scale it uses for nacre grading.

Sponsored by GCAL by Sarine

David Walton will serve three years’ probation after an incident in a hotel bar led to the death of West Virginia jeweler David Ettinger.

The retailer also provided an update on how the tariffs situation in the U.S. is affecting its business.

The family-owned jeweler in Great Falls, Virginia, will be celebrating its golden jubilee with a year’s worth of events.