The highlight of a single-owner jewelry and watch collection, it’s estimated to fetch up to $7 million at auction this December.
Jewelry Brand to Know: Redline
After a decade of success in Europe and Asia, Paris-based brand Redline is dipping its toes into the U.S.

Paris--Over a decade since its launch, designer Laetitia Cohen-Skalli recalls how her jewelry brand, Redline, started as a mock business for a school project.
Cohen-Skalli was a student undertaking a master’s degree in design and visual communication when she chanced upon the idea of mixing high and low materials to create a unique piece of jewelry.
“I started to think about the concept of a diamond on a thread during my studies,” she said. “My school’s director encouraged me to launch my own brand so I thought, why not? And I decided to create a company.”
Redline was inspired by the red string commonly sold and worn in Jerusalem, which is knotted seven times and blessed to ward off evil, according to folklore (the red string is in the Genesis chapter of the Bible.)
In the early 2000s, when Cohen-Skalli dreamed up Redline, wearing a red string was also the domain of Kabbalah-practicing celebrities such as Madonna and Demi Moore.
The trend may have died off for pop stars and actors, but Redline has been going strong ever since. The company is celebrating its 10th anniversary this year.
“Every year is a good time for us,” said Cohen-Skalli, reflecting on the last decade. “Each season it’s a pleasure to create new models. The seventh and 10th birthdays of Redline are really good memories; we worked with artists from around the world.”
Redline has partnered with Sarah Jessica Parker and Ladurée, to name a couple of collaborations. To celebrate the 10th anniversary, the brand has teamed up with French singer Jenifer on a special style called the Royal bracelet.
“I’m really excited about the Royal bracelet, made with princess diamonds,” said Cohen-Skalli, “(it’s) a beautiful way to celebrate the 10 years of Redline.”
Redline has branched out beyond its first incarnation of a simple round diamond on a red string. Now, styles are produced in dozens of string colors featuring different fancy-cut diamond and gemstones. There’s a men’s collection and a children’s collection, plus charm-centric pieces in 18-karat gold and silver that don’t incorporate a string at all.
Produced in Paris, where Redline is based, pieces retail from about $149 to $6,168 as of current exchange rates, with most pieces veering toward the lower end of the pricing spectrum.
While Redline is currently stocked across Europe and Asia, the United States is a new focus. Redline has recently popped up at popular Dallas retailer Ylang23.
“We’d love to expand even more towards America and Asia,” said Cohen-Skalli. “We are planning to expand our offices and expand our distribution locations.”
She said that product preferences shift according to geography. “It depends on each country,” she explained, “For example, in Saudi Arabia they really like neon colors; in Japan they are more into sweet and romantic colors.”
Cohen-Skalli has her own personal favorites.
“Recently, I wear Son Altesse and Sa Majesté, made with pear-cut diamonds and also the Duchesse bracelets (diamond and gold tennis bracelets), but I like to change my style for every occasion,” she said.
“I’m lucky enough to be able to change every day.”
For more information, visit Redline’s website.
The Latest

CEO Efraim Grinberg noted a resurgence in the fashion watch market.

The “Bullseye” necklace, with vintage bakelite and peridot, August’s birthstone, is the perfect transitional piece as summer turns to fall.

Jewelers of America is leading the charge to protect the industry amidst rising economic threats.

Sponsored by Clientbook


It will classify lab-grown stones into one of two categories, “premium” or “standard,” in lieu of giving specific color and clarity grades.

President Duma Boko addressed the country’s medical supply chain crisis in a recent televised address.

As a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.

Former Free People buyer Afton Robertson-Kanne recently joined the retailer.

The jeweler teamed up with two local organizations for its inaugural “Back to School and Bling” event.

The singer’s new bling, reportedly a natural old mine-cut diamond, is no paper ring.

Dubbed the “Imboo,” or “buffalo,” emerald, the rough gemstone is part of Gemfields’ latest emerald auction, which is taking place now.

Plans for dining out, booking vacations, and buying big-ticket items were down.

The “Play” collection centers on nostalgic toys that have kinetic elements to carry playfulness and wonder into adulthood.

Designer Christina Puchi, the creative force behind CCWW Designs, has created charms and pendants based on iconic candies and crackers.

The Jonas Brothers star showed off new timepieces against the backdrop of his favorite spots in his home state of New Jersey.

The family-owned jeweler in Fayetteville, North Carolina, is in the hands of the second generation.

In his latest column, Emmanuel Raheb shares tips for encouraging customers to treat themselves to new jewelry.

The new stand-alone Rolex boutique is housed in the former Odd Fellows Hall, a landmark built in 1897.

The Brilliant Earth ambassador co-designed a diamond medallion featuring meaningful symbols.

The three-day watch collector show, coming this October, will feature 44 exhibiting brands, as well as a new dinner experience.

Sriram “Ram” Natarajan is now GIA’s senior vice president of laboratory operations and is based out of the lab’s headquarters in Carlsbad.

The one-of-a-kind collar represents the beauty of imperfection and the strength to rebuild.

Three C-suite executives, including former CEO Tom Nolan, have resigned as part of what the company describes as a “transition.”

The retailer, which recently filed Chapter 11, inked a deal to sell its North American business and intellectual property.

Target CEO Brian Cornell will step down in February and be replaced by the company’s chief operating officer, Michael Fiddelke.

The group met with the president's senior trade advisor earlier this week to express the industry’s concerns about the effects of tariffs.