The founder of the billion-dollar jewelry and lifestyle brand will debut as a full-time “Shark” on the upcoming season of the show.
Forevermark Partnering with Devotion Diamonds
The De Beers-owned diamond brand is launching a bridal and fashion jewelry brand with Devotion Diamonds, called Devotion with Forevermark.

New York--Forevermark is launching a new bridal and fashion jewelry brand with Devotion Diamonds, called Devotion with Forevermark.
Devotion Diamonds is a Vermont-based jewelry brand that is carried at the New York and Vermont locations of fine jewelry retailer Perrywinkle’s.
Devotion also has a standalone store at the Roosevelt Field Mall in Garden City, N.Y.
The brand specializes in limited edition and serialized engagement rings with a millennial customer in mind.
President and CEO of Devotion Diamonds Perry B. Sporn said, “We are proud to be partnering with Forevermark on such an ambitious program. Jewelers need to have an authentic luxury story to tell unlike any existing products within today’s market; Devotion with Forevermark is positioned to change the conversation around diamonds for the millennial--presenting them with a true American luxury brand focused on tier one quality, responsible sourcing and a fully branded piece--from its melee, to the metal and the center stone.”
“By collaborating with Devotion, we are offering our retail partners a top-tier product that caters to what consumers are looking for,” said Forevermark U.S. President Charles Stanley. “Each piece of jewelry in the collection is unique and utilizes only Forevermark diamonds, which gives consumers the reassurance that their diamond is responsibly sourced from mines that uphold the highest business, social and environmental standards.”
Devotion with Forevermark is available at select Forevermark and Devotion retailers.
The Latest

Plus, why retailers should be ready to adjust as the U.S. population may decline this year for the first time since the Great Depression.

René Lalique’s “Woman Dragonfly With Open Wings” pendant, the first piece the museum acquired, was one of the jewels taken.

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

Arien Gessner and Moss Makhoulian have been elevated into newly created roles.


A podcast prompted Smith to share his views on where origin fits into the natural diamond story and the viability of branded diamonds.

The association selected eight recipients for the funding program, which is in its second year.

DCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.

Around 20 pieces of jewelry were stolen from the museum dedicated to French jeweler and glassmaker René Lalique.

The “Summer of ’96” campaign and collection celebrate the year the brand was founded for its 30th anniversary.

After eight years, Gilbertson is leaving his post at the mining company, which is currently facing a slew of operational challenges.

The new location is set to open this winter, featuring the retailer’s first rotating jewelry designer residency.

The pop artist appears in the latest campaign for the “Laurence Graff Signature” collection.

One-of-a-kind pearls take the shape of ice cream cones, frogs, submarines, and other imaginative charms.

Charlotte Rose said her election is “a sign that this is an industry capable of change.”

Sponsored by Rio Grande Jewelry Supply

The artwork celebrates the Atlanta jeweler’s legacy and symbolizes its commitment to supporting local artists and its community.

Its team can evaluate jewelry and watches, as well as luxury handbags, artwork, and collectibles.

Falling oil prices were a factor in the slight month-over-month improvement.

The new offering comprises more than 120 bridal and engagement ring styles with natural and lab-grown diamonds.

The clock is part of the celebration for the soon-to-open Rolex headquarters on New York City’s Fifth Avenue.

The public relations professional is remembered for her benevolent generosity and unwavering commitment to those around her.

The new watch commemorates Pokémon’s 30th anniversary.

The luxury retailer is now called Exemplar Luxury Group.

The “Lady” collection is a new take on old beauty standards with gemstone-adorned hair pins and combs, a compact mirror necklace, and more.

The new line is included in the e-tailer’s curation of jewelry celebrating America’s 250th anniversary.

All active members who earned their credential or designation before Dec. 1, 2025, are required to recertify.























