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TrendsAug 08, 2016
Forevermark Partnering with Devotion Diamonds
The De Beers-owned diamond brand is launching a bridal and fashion jewelry brand with Devotion Diamonds, called Devotion with Forevermark.
Forevermark and Devotion Diamonds are teaming up on a line of bridal and fashion jewelry; shown here is the Flora ring.
New York--Forevermark is launching a new bridal and fashion jewelry brand with Devotion Diamonds, called Devotion with Forevermark.
Devotion Diamonds is a Vermont-based jewelry brand that is carried at the New York and Vermont locations of fine jewelry retailer Perrywinkle’s.
Devotion also has a standalone store at the Roosevelt Field Mall in Garden City, N.Y.
The brand specializes in limited edition and serialized engagement rings with a millennial customer in mind.
President and CEO of Devotion Diamonds Perry B. Sporn said, “We are proud to be partnering with Forevermark on such an ambitious program. Jewelers need to have an authentic luxury story to tell unlike any existing products within today’s market; Devotion with Forevermark is positioned to change the conversation around diamonds for the millennial--presenting them with a true American luxury brand focused on tier one quality, responsible sourcing and a fully branded piece--from its melee, to the metal and the center stone.”
“By collaborating with Devotion, we are offering our retail partners a top-tier product that caters to what consumers are looking for,” said Forevermark U.S. President Charles Stanley. “Each piece of jewelry in the collection is unique and utilizes only Forevermark diamonds, which gives consumers the reassurance that their diamond is responsibly sourced from mines that uphold the highest business, social and environmental standards.”
Devotion with Forevermark is available at select Forevermark and Devotion retailers.
The Flora ring
The Lauren ring
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