NRF’s annual survey found that 45 percent of consumers plan to purchase jewelry for a loved one this Mother’s Day.
Walters Faith Jewelry Campaign Features Women of All Ages
The design duo behind the brand has tapped an array of powerful influencers to show the timelessness of fine jewelry.

New York--Walters Faith wants to make fine jewelry that women from every generation can wear.
Their “I Am” ad campaign features five women ranging in age from their 20’s to their 60’s sporting Walters Faith’s pieces in striking black and white photographs shot by Ben Rosser.
Each of the women highlighted is a tastemaker in her various industry. The campaign includes fashion industry executive Susan Sokol, in her 60’s, Special Events Director Suzanne Leeds, in her 50’s, beauty guru Olivia Chantecaille, in her 40’s, Harper’s Bazaar Accessories Editor Amanda Weiner Alagem, in her 30’s, and model and DJ Pamela Katz, in her 20’s.
The photographs showcase the ways in which different generations can style the jewelry to their own tastes.
Walters Faith, which is a combination of the designers’ middle names, is the line from Mollie Good and Stephanie Abramow launched in 2013.
“The "I Am" campaign was created to convey how our jewelry is not only timeless but it can be worn so effortlessly by women across all generations. This campaign was our way to communicate that message,” the designers said.
Good is a trained metalsmith and designer, educated at the University of Michigan and the Gemological Institute of America. She honed her skills at Fred Leighton and Kwiat, and previously designed fine and bespoke jewelry under her own name.
Her business partner, Stephanie Abramow, is a Graduate Gemologist and holds a business degree from Cornell University.
Walters Faith focuses on bold, timeless design motifs in 18-karat rose and white gold, sterling silver and diamonds. Their current offerings retail from $155 to $12,460.
The Latest

The “Vault” charm, our Piece of the Week, expands on the memories that can be stored in a locket by connecting to your phone.

The open-to-the-public luxury jewelry and timepiece show, in its second year, is slated for July 23-26.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

The jeweler’s Mother’s Day campaign highlights the women who work there—mothers, grandmothers, women who want to be mothers, and dog moms.


Sponsored by Jewelers Mutual

The proposed agreement follows the moissanite maker’s Chapter 11 bankruptcy protection filing last month.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

The Patek Philippe for Tiffany & Co. timepiece Astor brought aboard the ill-fated ship sold for double its estimate at a Freeman’s auction.

The “Dalí’s Garden” collection was inspired by a surreal dream Neeley had after cooking a recipe from Salvador Dalí’s 1973 cookbook.

Natalie Feanny has been appointed to the role.

The pair falsely claimed their jewelry was made by Navajo artists, but it was imported from Vietnam.

Julien’s Auctions is selling the musician’s fine and fashion jewelry alongside her clothing, gold records, and other memorabilia.

Rachel King’s book dives into the history of the pendant believed to have belonged to Henry VIII and his first wife, Katherine of Aragon.

The company will have deals on precious metals testers as well as the latest in lab-grown diamond detection technology and security.

Gabrielle “Coco” Chanel is a character in the “Coco Game” collection of watches and the queen in its first haute horlogerie chessboard.

The annual list honors rising professionals on the retail and supply sides of the jewelry industry.

Seized in Kentucky, the packages include fake Cartier, Tiffany & Co., Chanel, and Fendi jewelry.

Rodolfo Lopez-Portillo faces 25 years to life in prison after being found guilty in the March 2022 beating death of Arasb Shoughi.

The AJS Spring 2027 show will be held in Savannah, Georgia, with future shows taking place in other Southeast cities.

The jewelry retailer plans to open 20 new stores this year and expand into new product categories.

The retailer reported an 8 percent decline in annual sales as it struggles under the weight of billions of dollars of debt.

The “Devil” drop earrings, our Piece of the Week, are part of designer Edina Kiss’ new namesake jewelry line that she will show at Couture.

The alert states that burglary crews are targeting jewelry businesses and details how jewelers and refineries can protect themselves.

The “watchmaker of shapes” debuted the reworked version of the vintage sports car-inspired timepiece at Watches & Wonders.

As demand for jewelry retail coaching grows, the company has established a dedicated business coaching leadership team.

The “Mountings 2026-2027” catalog showcases Stuller’s largest and most diverse assortment to date with more than 400 new mounting styles.






















