In a market defined by more selective consumers, Sherry Smith shares why execution will be independent jewelers’ key to growth this year.
Graziela Gems, Actress Nikki Reed Partner on Jewelry Line
Sixty percent of the retail purchase price of the 24-piece collection will be donated to the Ian Somerhalder Foundation.

Los Angeles--Graziela Gems’ designer Graziela Kaufman found a soul sister in actress Nikki Reed.
The two have partnered on a 24-piece collection, the proceeds of which will benefit the Ian Somerhalder Foundation.
“Working with Nikki was almost like looking at myself in the mirror and pouring my heart out into every sketch and every detail going into the pieces,” Kaufman. “Nikki and I have the same love, passion and compassion towards all living creatures. Our friendship and determination to make this world a better place drove the designs on this collection.”
Kaufman and Reed met when the designer’s publicist sent Reed a pair of earrings, which she highlighted in an Instagram post.
Then, after a fortuitous meeting between Kaufman and Reed’s stylist, Lindsey Dupuis Bledsoe, Kaufman and Reed were introduced and immediately hit it off over a shared love of animal and environment-related causes.
They decided to create a collection in which 60 percent of the retail purhcase price would be donated to the namesake foundation run by Reed’s husband, the Ian Somerhalder Foundation.
“This collection represents so much of the natural beauty seen in the earth and animals alike,” said Kaufman. “The [Ian Somerhalder Foundation] collection is organic, raw and real. Nikki shared her love of elephants and rhinos and also her and Ian's favorite gemstones, which are seen throughout the whole collection. Every piece has a story to tell, has heart, has soul and ultimately has hope.”
According to its website, the Foundation “aims to empower, educate and collaborate with people and projects to positively impact the planet and its creatures.”
The Graziela for ISF collection starts at $59 retail and is available online at GrazielaGems.com.
The Latest

The family-owned jeweler’s new space is in a former wholesale produce market.

Ivel Sanchez Rivera, 52, has been arrested and charged in connection with the armed robbery of Tio Jewelers in Cape Coral, Florida.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

The supplier’s online program allows customers to search and buy calibrated natural and lab-grown diamond melee, including in fancy shapes.


The new show will take place Jan. 23-25, 2026.

Associate Editor Natalie Francisco highlights her favorite jewelry moments from the Golden Globes, and they are (mostly) white hot.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

Yantzer is remembered for the profound influence he had on diamond cut grading as well as his contagious smile and quick wit.

The store closures are part of the retailer’s “Bold New Chapter” turnaround plan.

Through EventGuard, the company will offer event liability and cancellation insurance, including wedding coverage.

Chris Blakeslee has experience at Athleta and Alo Yoga. Kendra Scott will remain on board as executive chair and chief visionary officer.

The credit card companies’ surveys examined where consumers shopped, what they bought, and what they valued this holiday season.

Kimberly Miller has been promoted to the role.

The “Serenity” charm set with 13 opals is a modern amulet offering protection, guidance, and intention, the brand said.

“Bridgerton” actresses Hannah Dodd and Claudia Jessie star in the brand’s “Rules to Love By” campaign.

Founded by jeweler and sculptor Ana Khouri, the brand is “expanding the boundaries of what high jewelry can be.”

The singer-songwriter will make her debut as the French luxury brand’s new ambassador in a campaign for its “Coco Crush” jewelry line.

The nonprofit’s new president and CEO, Annie Doresca, also began her role this month.

As the shopping mall model evolves and online retail grows, Smith shares his predictions for the future of physical stores.

The trade show is slated for Jan. 31-Feb. 2 at The Lighthouse in New York City's Chelsea neighborhood.

The annual report highlights how it supported communities in areas where natural diamonds are mined, crafted, and sold.

Footage of a fight breaking out in the NYC Diamond District was viewed millions of times on Instagram and Facebook.

The supplier has a curated list of must-have tools for jewelers doing in-house custom work this year.

The Signet Jewelers-owned store, which turned 100 last year, calls its new concept stores “The Edit.”

Linda Coutu is rejoining the precious metals provider as its director of sales.

The governing board welcomed two new members, Claire Scragg and Susan Eisen.
























