Signet will integrate the online-only, natural diamond-focused jeweler into Blue Nile, which it wants to position as a higher-end retailer.
Graziela Gems, Actress Nikki Reed Partner on Jewelry Line
Sixty percent of the retail purchase price of the 24-piece collection will be donated to the Ian Somerhalder Foundation.

Los Angeles--Graziela Gems’ designer Graziela Kaufman found a soul sister in actress Nikki Reed.
The two have partnered on a 24-piece collection, the proceeds of which will benefit the Ian Somerhalder Foundation.
“Working with Nikki was almost like looking at myself in the mirror and pouring my heart out into every sketch and every detail going into the pieces,” Kaufman. “Nikki and I have the same love, passion and compassion towards all living creatures. Our friendship and determination to make this world a better place drove the designs on this collection.”
Kaufman and Reed met when the designer’s publicist sent Reed a pair of earrings, which she highlighted in an Instagram post.
Then, after a fortuitous meeting between Kaufman and Reed’s stylist, Lindsey Dupuis Bledsoe, Kaufman and Reed were introduced and immediately hit it off over a shared love of animal and environment-related causes.
They decided to create a collection in which 60 percent of the retail purhcase price would be donated to the namesake foundation run by Reed’s husband, the Ian Somerhalder Foundation.
“This collection represents so much of the natural beauty seen in the earth and animals alike,” said Kaufman. “The [Ian Somerhalder Foundation] collection is organic, raw and real. Nikki shared her love of elephants and rhinos and also her and Ian's favorite gemstones, which are seen throughout the whole collection. Every piece has a story to tell, has heart, has soul and ultimately has hope.”
According to its website, the Foundation “aims to empower, educate and collaborate with people and projects to positively impact the planet and its creatures.”
The Graziela for ISF collection starts at $59 retail and is available online at GrazielaGems.com.
The Latest

These up-and-coming jewelry brands are bringing their distinct aesthetic and unique point-of-view to the Design Atelier for the first time.

The lab’s proprietary diamond cut grade has been expanded to include the popular fancy shape.

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

This year, it’s what could happen outside of show hours that worries JSA Executive Vice President Scott Guginsky.


High-end fashion houses know how to emotionally connect with customers online. Retail jewelers should take note, Emmanuel Raheb writes.

The designers are the third cohort of mentees from the show’s Belonging @ Couture mentorship program.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

Buying discipline at trade shows starts with clarity about your inventory levels, Smith writes.

The trade show’s education series returns, with sessions on retail trends, AI, watches, marketing, corporate responsibility, and more.

The Curated Designer Project has expanded to highlight eight independent jewelry designers during CBG’s Las Vegas show.

The deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.

The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.

The “Bauble” capsule collection of colorful one-of-a-kinds includes our Piece of the Week, the “Bauble” earrings, featuring rose zircon.

The updated catalog has a newly dedicated section for gift wrapping.

Everett covers colored stones’ surging popularity, the mellow return of the “Mellon Blue,” and his “The Devil Wears Prada” doppelgänger.

Fourth-generation CEO Lilly Mullen wants to emphasize experience, connection, and personalized service.

The new award, created in partnership with Henne Jewelers, honors the late designer’s legacy through supporting jewelry education.

The addition of the diamond-producing countries as nation affiliated members broadens the federation’s global representation, WFDB said.

The NYPD is warning elderly New Yorkers to keep their jewelry hidden when walking outside to avoid being a target.

Designer Viviana Langhoff has realized her dream of owning a space for her Chicago jewelry store that looks and feels like her brand.

The sessions will run from Friday, May 29, to Sunday, May 31, with one being a live taping of an episode of Couture’s podcast.

Former Stephanie Gottlieb Fine Jewelry executive Morgan P. Richardson is joining the lab-grown diamond jewelry brand.

The $400 pocket watch is a blend of Audemars Piguet’s iconic eight-sided Royal Oak and Swatch’s unserious Pop watches from the ‘80s.

With gold prices on the rise, the “Modern Electrum” collection uses an alternative, non-tarnishing metal alloy composed of gold and silver.

Fruchtman Marketing has new owners, Erin Moyer-Carballea and Manuel Carballea, and will relocate to Miami.

In a column for the 2026 State of the Majors issue, Smith lists 10 time-tested principles about sales that still ring true.

























