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Sabine Getty Debuts New Campaign Images, Opens Showroom
The larger-than-life jewelry designer marked the opening of her London showroom with a campy set of campaign images.
Sabine Getty, the larger-than-life jewelry designer, celebrated the opening of her London showroom with a campy set of campaign images.
London--It isn’t in Sabine Getty’s nature to do anything halfway.
Case in point: the designer’s extravagant wedding to Joseph Getty last summer (which prompted her to change the name of her jewelry line from Sabine G., for her maiden name Ghanem, to Sabine Getty), in which the bride hosted an extravagant Marie Antoinette-themed pre-wedding bash and walked down the aisle in custom haute couture Schiaparelli with a hooded cloak by Lesage.
So it comes as little surprise that the designer would market her latest collection, called “Memphis” for the Italian design movement that inspired it, with not one but two campaigns.
The Memphis collection debuted during Paris Haute Couture week in January.
The initial set of campaign images that accompanied it saw Sabine sporting the collection, her signature long nails painted with an array of different solid colors, which was quickly copied by other brands on Instagram. A diverse cast of characters helped Sabine model her jewelry. The highlight was a young girl who sported a large choker as a crown.
The new campaign imagery, out this week, is titled Memphis Episode 2.
Edgardo Osorio of Aquazzura
Langley Fox Hemingway
Sabine Getty
Carolina Santo Domingo
Aileen Getty
Sabine Getty
Dimitri Dimitrov
Langley Fox Hemingway
Sabine Getty and Dimitri Dimitrov
As with the first campaign, Sabine collaborated with photographer Oliver Hadlee Pearch.
Episode 2 mixes Memphis design with campy Beverly Hills style. Emilie Kareh styled the campaign, in which Sabine is dressed as if she has raided the closet of Phyllis Nefler, Shelley Long’s character from the 1980s classic Troop Beverly Hills.
Model Langley Fox Hemingway, Aquazzura designer Edgardo Osorio, philanthropist Aileen Getty, handbag designer Carolina Santo Domingo and manager of the Sunset Tower Hotel Dimitri Dimitrov also star in the campaign, which has a Wes Anderson-does-L.A.-in-the-80s feel.
The campaign release coincides with the opening of Sabine’s new London showroom in Berkeley Square, which the designer fêted on Tuesday with a bevy of socialites in attendance.
With something always up her sleeve, we’re definitely staying tuned for Sabine’s next episode.
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