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TrendsJan 27, 2015
Pasquale Bruni continues US comeback
The Italian brand is beginning its fourth year back in the market after an 11-year absence.
Made in the company’s factory in Valencia, Italy, Pasquale Bruni pieces are designed by Bruni himself and his daughter, Eugenia.
Vicenza, Italy--Well-made is just one of the adjectives that can be used to describe the jewelry produced by Pasquale Bruni, which is enjoying a resurgence in the United States.
Once a well-known name as any Italian brand in the U.S. market, Pasquale Bruni pulled out in 2001, only to return in 2012.
The company took its re-entry slowly while trying to figure out the right assortment of product for the market. What the brand determined is that they need to offer a variety of price points to consumers in the United States, from $2,500 to as much as $250,000.
Last year, Pasquale Bruni returned to some of the U.S.’s major department stores, such as Neiman Marcus, and it is carried by independents including Reinhold Jewelers in Puerto Rico and Louis Anthony Jewelers in Pittsburgh.
The brand also has Los Angeles-based D’Orazio and Associates doing public relations for them, allowing them to score celebrity placements.
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