“Shell Auranova” is the next generation of the brand’s bridal line, featuring half-bezel engagement rings with bold and fluid designs.
The King’s Omega Watch Sets an Auction Record
Elvis’ white gold and diamond wristwatch went for $1.8 million, setting a new record for an Omega at auction.

Geneva--The watch given to the King of Rock and Roll to mark a major milestone is now the most expensive Omega timepiece sold at auction.
As part of the “Geneva Watch Auction: Seven” sale held over the weekend, Phillips, in association with Bacs & Russo, offered the historically important Omega “Elvis Presley” watch that RCA Records gave the singer in 1961. It sold for CHF 1.8 million ($1.8 million).
Phillips beat its own record for most expensive Omega timepiece ever sold at auction, previously held by a stainless steel Omega tourbillon that sold for CHF 1.4 million during “Geneva Watch Auction: Six” in November 2017.
Presley signed with recording label RCA Records in 1955, launching a career that would make him a music phenomenon who would go on to sell an unprecedented amount of records.
He was drafted into the U.S. Army and served from 1958 to 1960, but RCA continued to release songs that had been pre-recorded in anticipation of his absence.
By Christmas of 1960, Presley had two movies in theaters as well as the No. 1 music single in both the United States and the United Kingdom. Still, RCA was eager for his return.
According to Phillips, Presley reached a record 75 million albums sold on Dec. 25, 1960.
To celebrate this event and re-establish the Memphis resident as a performer, RCA planned a celebratory charity event and concert on Feb. 25, 1961, which the governor of Tennessee dubbed “Elvis Presley Day.”
It was there RCA presented Presley with the 18-karat white gold and diamond Omega wristwatch, which was purchased at Tiffany & Co. The case back, as seen below, is inscribed: “To Elvis, 75 Million Records, RCA Victor, 12-25-60.”
According to Phillips, the watch was given to the current owner’s uncle by Presley, who traded him the Omega for his diamond-set Hamilton.
Phillips said Presley was known to give away some of the watches he bought or was given, with a few of them coming up at auction in the past, though Phillips noted this one is unique in marking such a significant achievement in his career.
Presley was photographed wearing the watch at the charity concert, and the Elvis Presley Museum also gave it certificates of authenticity.
The sale in which the timepiece was sold was part of an auction weekend that brought in a total of CHF 45 million ($45 million) for Phillips.
“Geneva
In addition to the Elvis Omega, records set over the weekend included the $5.9 million sale of “The Unicorn” Rolex at the Daytona sale, which became the second most expensive Rolex sold at auction, and the highest result achieved by an A. Lange & Söhne timepiece at auction with the sale of a unique stainless steel “1815 Homage to Walter Lange” for CHF 852,500 (about $849,700).
The Latest

Boucheron and Pomellato performed well in an otherwise bleak quarter for Kering amid struggles at Gucci.

Designer Deborah Meyers created her birds from oxidized sterling silver, rose-cut diamond eyes, and Akoya Keshi pearl feathers.

Six new retail businesses were selected for the 2025 program, which began in January.

The company said it expects sightholders to remain “cautious” with their purchasing due to all the unknowns around the U.S. tariffs.


Sponsored by the Gemological Institute of America

Simon Wolf shares why the time was right to open a new office here, what he looks for in a retail partner, and why he loves U.S. consumers.

The risk of laboratory-grown diamonds being falsely presented as natural diamonds presents a very significant danger to consumer trust.

A third-generation jeweler, Ginsberg worked at his family’s store, Ginsberg Jewelers, from 1948 until his retirement in 2019.

The company failed to file its quarterly reports in a timely manner.

The organization also announced its board of directors.

Charms may be tiny but with their small size comes endless layering possibilities, from bracelets to necklaces and earrings.

Located in Valenza, the now 355,000-square-foot facility includes a new jewelry school that’s open to the public, Scuola Bulgari.

Paola Sasplugas, co-founder of the Barcelona-based jewelry brand, received the Fine Jewelry Award.

The basketball stars wear men’s jewelry from the “Curb Chain” collection.

The Signet Jewelers-owned retailer wants to encourage younger shoppers to wear fine jewelry every day, not just on special occasions.

Lilian Raji answers a question from a reader who is looking to grow her jewelry business but has a limited marketing budget.

GCAL by Sarine created the new role to sharpen the company’s focus on strategic partnerships and scalable expansion.

The Indiana jeweler has acquired Scottsdale Fine Jewelers in Scottsdale, Arizona.

“Cartier: Design, Craft, and Legacy” opened earlier this month at the Victoria and Albert Museum in London.

Van Cott Jewelers in Vestal, New York, is hosting a going-out-of-business sale.

Industry veteran Samantha Larson has held leadership roles at Borsheims, McTeigue & McClelland, Stuller, and Long’s Jewelers.
The two organizations will hold the educational event together this fall in Mississippi.

The entrepreneur and “Shark Tank” star will share his top tips for success.

The Ukrainian brand’s new pendant is modeled after a traditional paska, a pastry often baked for Easter in Eastern European cultures.

The jeweler has announced a grand reopening for its recently remodeled location in Peoria, Illinois.

The “Strong Like Mom” campaign features moms who work at Tiffany & Co. and their children.