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Tiffany goes big advertising watches
The retailer is using a 72-foot tall display in one of America’s busiest airports to promote its new men’s timepiece collection, CT60.
The ad space is on the Digital Clock Tower at the Los Angeles International Airport’s (LAX) Tom Bradley International Terminal. The space is owned by JCDecaux, an outdoor ad company based in Paris.
The clock tower is “the first of its kind in North America,” according to JCDecaux.
It is 72 feet tall with a four sides of high-definition digital displays, and reaches the airport’s departing travelers, some 9.8 million passengers who travel to and from Europe and the Asia-Pacific region via LAX each year.
Catherine Lacaze, vice president of marketing for Tiffany’s North America region, said the company is excited to highlight the new CT60 collection on the Digital Clock Tower.
“Our founder Charles Lewis Tiffany defined the spirit of a New York-minute and all the possibilities that can happen in 60 seconds,” she said. “The Clock Tower is a wonderful platform to delight the people who pass it every minute with the excitement of what a minute can bring.”
The CT60 collection, announced earlier this month, offers timepieces with Swiss movements and alligator straps.
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