WatchesApr 21, 2026
Coco Chanel Enters the Game with New Watch CollectionGabrielle “Coco” Chanel is a character in the “Coco Game” collection of watches and the queen in its first haute horlogerie chessboard.
CollectionsSep 03, 2020
Rolex Unveils Its 2020 Watches
There are four updates to the Oyster Perpetual collection.
This Oyster Perpetual Datejust 31 with aubergine-colored dial and diamond-set bezel is one of the new timepieces Rolex rolled out this year.
New York—Without its typical Baselworld fanfare, Rolex has revealed its new timepieces for 2020.
Each is part of the Oyster Perpetual collection, and they are the first watches to be released this year by the coveted brand, which had to shut down its manufacturing facilities earlier this year due to the coronavirus pandemic.
The Oyster Perpetual Submariner and Oyster Perpetual Submariner Date boast a case redesign, sized slightly larger than their predecessors at 41 mm.
The Oyster Perpetual Submariner is outfitted with a caliber 3230 movement, launched this year.
The Oyster Perpetual Submariner Date, meanwhile, has a caliber 3235 movement with time and date functions, used in the Submariner range for the first time.
They’re priced at $8,100.
Updates to the Oyster Perpetual Datejust 31 feature plenty of colorful options.
There are versions with mint green, white lacquer and dark gray dials, all with fluted bezels. One has an aubergine-colored dial with diamond-set bezel (pictured here as well as above).
Each is outfitted with the caliber 2236 movement.
The new Oyster Perpetual Datejust 31 retails for $16,050.
The Oyster Perpetual series has gained a new addition—the Oyster Perpetual 41. It comes with a silver or black dial and retails for $5,900.
New dials also are available for the Oyster Perpetual 36.
Both the Oyster Perpetual 41 and 36 feature the new caliber 3230 movement like the Oyster Perpetual Submariner.
Finally, for the first time the Oyster Perpetual Sky-Dweller is available on an Oysterflex bracelet, a style Rolex calls an “innovative” elastomer bracelet, with the Oysterclasp and Rolex Glidelock extension for the utmost comfort.
It is featured in 18-karat gold with a black dial and has a caliber 9001 movement.
It sells for $40,000.
Normally, Rolex unveils its new watches in early spring at the Baselworld watch and jewelry trade show in Switzerland.
But that show, like almost all others, didn’t happen that year because of COVID-19 and Rolex won’t be back in Basel next year, either.
Rolex, along with its sister brand Tudor, Patek Philippe, Chanel and Chopard announced in April they are cutting ties with Baselworld to start a new show that will take place in Geneva to be held in conjunction with Watches & Wonders there.
Baselworld, meanwhile, is now known as HourUniverse and
More on Collections
The Latest
IndependentsApr 21, 2026
Meet Jewelers of America’s 2026 ‘20 Under 40’ ClassThe annual list honors rising professionals on the retail and supply sides of the jewelry industry.
CrimeApr 21, 2026
Customs Nabs 1,500 Pieces of Counterfeit Jewelry Bound for NYCSeized in Kentucky, the packages include fake Cartier, Tiffany & Co., Chanel, and Fendi jewelry.
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las VegasGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
CrimeApr 20, 2026
Queens Man Convicted in Bludgeoning Death of Pawn Shop OwnerRodolfo Lopez-Portillo faces 25 years to life in prison after being found guilty in the March 2022 beating death of Arasb Shoughi.
Weekly QuizApr 16, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
TrendsApr 20, 2026
Beth Bernstein, Sonia Esther Soltani Pen New Jewelry Book“Jewelry Creators: Dynamic Duos and Generational Gems” highlights the relationships among 22 influential designers, brands, and gem dealers.
Events & AwardsApr 20, 2026
Atlanta Jewelry Show’s Spring Event Is Hitting the RoadThe AJS Spring 2027 show will be held in Savannah, Georgia, with future shows taking place in other Southeast cities.
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
MajorsApr 20, 2026
Kendra Scott Names New CFO, Chief Business OfficerThe jewelry retailer plans to open 20 new stores this year and expand into new product categories.
TrendsApr 17, 2026
New (Groundbreaking) Floral Jewelry for Spring 2026Flower motifs are the jewelry trend blooming amongst the new collections that debuted this spring.
MajorsApr 17, 2026
QVC Group Files for Chapter 11 BankruptcyThe retailer reported an 8 percent decline in annual sales as it struggles under the weight of billions of dollars of debt.
CrimeApr 17, 2026
FBI Issues Warning to Refineries, Retailers Due to High Price of GoldThe alert states that burglary crews are targeting jewelry businesses and details how jewelers and refineries can protect themselves.
WatchesApr 16, 2026
Cartier Brings Back the RoadsterThe “watchmaker of shapes” debuted the reworked version of the vintage sports car-inspired timepiece at Watches & Wonders.
IndependentsApr 16, 2026
Edge Retail Academy Updates Leadership TeamAs demand for jewelry retail coaching grows, the company has established a dedicated business coaching leadership team.
MajorsApr 16, 2026
Stuller’s Latest Mountings Catalog Is Out NowThe “Mountings 2026-2027” catalog showcases Stuller’s largest and most diverse assortment to date with more than 400 new mounting styles.
PodcastsApr 15, 2026
Episode 4: The Natural Diamond DilemmaSally Morrison and Mark Klein discuss De Beers’ first beacon in 16 years and the mistake the industry made with lab-grown diamonds.
MajorsApr 15, 2026
Spark Creations’ Randy McKenzie Dies at 72 McKenzie spent 45 years with Spark Creations and is remembered for being kind, dedicated, and hardworking.
WatchesApr 15, 2026
These Are the New Rolex Watches for 2026Rolex focused exclusively on the Oyster Perpetual this year, as the model is celebrating its 100th anniversary.
FinancialsApr 15, 2026
Kering’s Jewelry Shines in Q1, Gucci’s Struggle ContinuesThe luxury giant discussed the Middle East conflict and its transformation plans, hinting at a stronger jewelry presence in North America.
SourcingApr 15, 2026
Diamond Club West Coast Names 2026 BoardKalpesh Jhaveri was re-elected as president for a third year.
TechnologyApr 15, 2026
This Jewelry Brand’s Video Series Is Up for a Webby Award“Diamond Divas,” a social media reality series by Shahla Karimi Jewelry, is nominated in the “Best Social: Fashion & Beauty” category.
SourcingApr 14, 2026
De Beers Expands ‘Desert Diamonds’ Beacon Into BridalThe campaign seeks to reignite desire for natural diamond engagement rings by highlighting the “distinct character” of warm-toned diamonds.
FinancialsApr 14, 2026
LVMH’s Q1 Sales Sink 6% Amid Middle East ConflictPlus, how Saks Global’s bankruptcy affected the luxury giant’s first quarter.
SourcingApr 14, 2026
International Jade Summit to Return to MontereyPresented by Mason-Kay Jade, the summit, in its second year, will again be held during the Monterey Bay Jade Festival.
Events & AwardsApr 14, 2026
CBG Releases Details for Las Vegas ShowThe group has announced its lineup of speakers and a new “Rising Stars” pavilion.
Events & AwardsApr 13, 2026
JA Accepting 2026 Impact Initiative ApplicationsThe program provides essential funding to organizations for projects that enhance the jewelry industry.
Events & AwardsApr 13, 2026
Couture Announces New Show in MiamiThe jewelry trade show is launching its first open-to-the-public event in Coconut Grove this November.
