The jewelry manufacturer has added Taylor Swift-esque diamond shapes, and more silver, gold vermeil, and gold-plated jewelry.
Live from Basel: What’s New from Rolex
There’s a 42 mm YachtMaster and new dials for the Day-Date 36, including pink opal and turquoise.

Basel, Switzerland—Rolex introduced a larger YachtMaster, a slew of new dials for the Day/Date 36 and a watch that is a more abstract—and some would say classier—take on the leopard print watch from the early aughts dubbed “The Mobutu.”
A consistent top seller for retailers in the United States, the Swiss watch brand added to the dial available for its Oyster Perpetual Day/Date 36 models.
There’s pink opal as well as a turquoise dial ($36,350, seen above), an Instagram favorite at the watch and jewelry trade show, which wraps up Tuesday in Switzerland.
Rolex also introduced Day/Date 36 models with green and brown ombre dials—dials that are slightly darker on the edges but lighten toward the center, a trend seen across brands at Baselworld 2019—and a diamond-pave dial version with colored sapphire hour markers.
All new Day/Date 36 watches are powered by the caliber 3255 movement, which has a 70-hour power reserve.
The Oyster Perpetual Yacht-Master, meanwhile, has been upgraded from 37-40 mm to 42 mm and, for the first time, made with an 18-karat white gold case.
The watch has a bidirectional rotating bezel, 60-minute graduated Cerachrom bezel insert in matte black ceramic and is powered by the 3235 movement, with a 70-hour power reserve.
Following last’s year’s introduction of the GMT-Master II with the red and blue bezel (the “Pepsi” bezel), Rolex followed up with a GMT-Master II with a black and blue bezel this year, noting that the all-black bezel GMT models are no longer in production.
It is powered by the 3285 movement, with a 70-hour power reserve, and comes on a Jubilee bracelet with an Oystersteel case.
Of course, the brand also pulled out a couple showstoppers for press.
In addition to the diamond-pave Day/Date 36 with sapphire hour markers, there was the Cosmograph Daytona with 36 trapeze-cut diamonds in the bezel and 243 pave diamonds on the black lacquer dial, designed to mimic animal print and is reminiscent of the leopard print Cosmograph dubbed “The Mombutu,” after the hats worn by Mobutu Sese Seko, the former dictator of Zaire (now the Democratic Republic of Congo), who died in 1997.
Pictured above, the timepiece has a caliber 4130 movement with a 72-hour power reserve. It is priced at $103,100 and offered in limited number.
All watches introduced by Rolex at Baselworld will be available to retailers in early to mid-summer.
The Latest

Morrison has been marketing diamonds on and off since the early 2000s and said she is leaving to “pursue new projects.”

Those born in June can celebrate with pearl, alexandrite, and moonstone jewelry.

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

The platform allows retailers to guide clients through a customizable engagement ring buying experience in a branded interface.


Jim Springer, owner of Dunkelberger’s Fine Jewelry, is heading into retirement.

When conducting its May consumer confidence survey, The Conference Board asked extra questions about consumers’ budgeting strategies.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

The jewelry industry is reassessing its positioning as Gen Z reshapes the retail landscape and lab grown continues to gain market share.

Up for auction at Sotheby’s, the collection of Tempelsman’s personal effects includes a Cartier Tank watch Jackie O. gifted him.

The organization also announced its international board of directors for the 2026-2027 term.

Saks Global confirmed the closure this week, spelling the end for a store that’s been part of downtown Dallas for more than 100 years.

Smith discusses how managers should handle a top performer's exit, warning that a poor response could have a lasting impact.

The Gemological Institute of America is now a 30 percent stakeholder in Tracr, the De Beers-backed blockchain for diamonds.

The retailer is bringing Rolex Certified Pre-Owned watches to five U.S. cities in 2026 for collectors to see, try on, and purchase.

The actress and entrepreneur stars in the jeweler’s new campaign that celebrates life’s quiet moments.

The price of gold has risen, affecting the number of pieces designers make, the materials they use, and how they position themselves.

The jewelry retailer is zeroing in on Zales, Jared, Kay Jewelers, and Blue Nile as it looks to create unique brand identities for each.

Dr. Akinwumi Adesina, a development economist, will head the fund created to help Botswana diversify its economy.

Sotheby’s has appointed the former Phillips executive as its global head of private sales and retail in its watches division.

A private collection of five Paraíba tourmalines also will be up for sale at Sotheby’s High Jewelry auction in New York, scheduled for June 16.

From Gen Z’s view of luxury to “doom spending,” these are the six consumer trends to note this year.

The show started by honoring Mildred Marcano, ended with a tearful Beth Anne Bonanno, and recognized a dozen-plus designers in between.

The revamped online diamond marketplace will feature pricing intelligence and data-driven tools for more efficient buying and selling.

The miner said demand for higher-quality emeralds is stable, but there is notable caution in the market.

The “River of Heaven” necklace, our Piece of the Week debuting at Couture, combines 26 salt and pepper diamonds spaced by Tahitian pearls.

This year’s inductees include second-, third-, and fourth-generation jewelers.























