It’s the Signet-owned banner’s first location in Georgia.
Apple Watch to hit stores in April
The much-anticipated smartwatch, which comes in 18-karat gold, will be sold in select specialty stores in addition to Apple’s own.
During an event held at its Cupertino headquarters and live-streamed over the Internet, Apple said its much-anticipated smartwatch will become fully available April 24 in the United States, Hong Kong, Canada, Australia, China, France, the United Kingdom and Germany.
The Apple Watch will be available to preview at three stores outside the U.S. on April 10 and be sold there at shop-in-shops, as well as at “boutiques in major cities across the world,” including Maxfield in Los Angeles, a high-end store that carries both new and vintage clothing, shoes and accessories.
Apple initially will offer three collections of its 38mm and 42mm timepiece: Apple Watch, Apple Watch Sport and Apple Watch Edition.
Apple Watch Sport will be available with an aluminum alloy face with colored bands, and will start at $349. Apple Watch is made in a stainless steel alloy, and will start at $549. Apple Watch Edition, available in 18-karat yellow and rose gold, will start at $10,000 and go up to as much as $17,000.
“It’s the most personal device we have ever created,” Apple CEO Tim Cook said at Monday’s event, during which the company also made announcements about other products. “It’s not just with you, it’s on you. And since what you wear is an expression of who you are, we designed Apple Watch to appeal to a whole variety of people.”
So, what can the watch do?
Cook said it is “the most advanced timepiece ever created” and is accurate to within 15 milliseconds of Coordinated Universal Time.
Aesthetically, every watch features different faces and configurations that the user can personalize; it can be traditional analog, or colorful, or a digital watch face with details like the date, a stopwatch, or calendar events.
“Glances” allow users to check things quickly. For example, swiping the screen up from the bottom will display the weather, play music or show the wearer’s heart rate. Wearers also can read full emails and have the option to delete, flag or mark them.
RELATED CONTENT: 5 facts about Apple Watch
“Digital touch” gives users the ability to sketch on their
Apple Watch also acts as a “comprehensive fitness companion,” reminding the wearer if they’ve been sitting too long and summarizing their movements, such as calories burned and distance traveled. At the end of each week the wearer will get a report on their physical activity for the past seven days, and suggest a new fitness target. “It’s like having a coach on your wrist,” he said.
The timepiece allows people to communicate immediately and more intimately, Cook added. They can receive text messages, and read and respond instantly. A built-in speaker and microphone on the watch also affords the wearer the ability to take calls.
In addition, notifications iPhone users receive on their mobile device can be shown on the smartwatch, including sports scores and social media and news updates. Siri, Apple’s voice recognition software, also is programmed into Apple Watch.
With all of the multi-tasking the timepiece can perform, it’s equipped with an “all-day battery life” of 18 hours. A magnetic charger held to the back of the watch face re-charges the device.
“We make products that enhance people’s lives, and Apple Watch brings that to a new level,” Cook said. “It’s a revolutionary new way to connect with others.”
The Latest
Commemorate “brat summer” with these green hoops.
Editor-in-Chief Michelle Graff returns from Rhode Island with thoughts about in-store shopping and a trends report.
As the demand for lab-grown diamond jewelry may still be increasing, the most notable change we are likely to see is price stabilization.
Sponsored by Gemological Institute of America
They claim ReviewServiceUSA.com was selling both positive and negative reviews of products and businesses.
Lab-grown diamond sales in the United States and ongoing economic challenges in China are impacting natural diamond demand.
GIA®’s most advanced microscope has new features to optimize greater precision and comfort.
A longtime member of IJO, she’s remembered for her passion for design, learning, and environmentalism.
The gains come amid a tough time for parent company Kering, which saw sales slide 11 percent in the first half of the year.
The fine jewelry retailer filled backpacks with back-to-school essentials for students in 13 states.
Tiffany & Co. is focusing on its “iconic” collections while the company has made changes at the top at TAG Heuer and Hublot.
The Parisian brand is the first jewelry company in the history of the Olympic and Paralympic Games to design the medals.
Union Life & Casualty will join JM Insurance Agency Partners, expanding the provider’s pawnbroker coverage.
Los Angeles-based Bradlei Smith was selected for this year’s award.
In his latest column, Smith shares multiple reasons why people who look at the glass as being hall full often make better salespeople.
The company also reported the $150 million sale of an iron ore royalty right, part of its ongoing effort to divest “non-core” assets.
The giveaway is part of the New England jeweler’s summer bridal event.
The grant provided a total of $100,000 to support 13 entrepreneurs from diamond communities in Africa and India.
Ghazi Michel Osta, or “Gus,” was killed Friday by an 83-year-old man said to be a frequent customer at his store, Volusia Gold & Diamond.
The organization also announced Effie Marinos as its new specialist advisor for technical standards, as well as four other appointments.
Rentmeesters has served as interim CEO since April following former CEO Ari Epstein’s resignation.
Mann, whose family’s jewelry store was located inside the Pentagon, is remembered for being a thoughtful champion of the industry.
The 500-square-foot boutique is located in Denver’s Cherry Creek Shopping Center.
Luxury giant LVMH is reshuffling the leadership in its watches division.
Sellers and shoppers have spoken out against a rise in mass-produced merchandise on the platform meant to highlight handmade goods.
The celebrity will star in Swarovski’s holiday campaign.