The retailer operates more than 450 boutiques across 45 states, according to its website.
DDI Ready to Expand Maendeleo Diamond Standards
The standards, which certify diamonds mined by artisanal and small-scale operations as being responsibly sourced, have been in test mode since 2012.

Ottawa, Ontario—The Diamond Development Initiative has officially launched the Maendeleo Diamond Standards, the certification system for diamonds sourced from artisanal and small-scale mining operations that DDI has been testing since 2012.
The Maendeleo Diamond Standards consist of eight specific principles covering legality, consent and community engagement, human and worker’s rights, health and safety, violence-free operations, environmental management, interactions with large-scale mining, and site closure.
Diamonds mined under these standards will be certified by DDI as “Maendeleo Diamonds” (Maendeleo is a Swahili word meaning development), and can be considered as being mined in conflict-free zones through violence-free operations that respect both human and worker’s rights and use practices that are environmentally responsible.
DDI developed the standards in consultation with governments, the diamond industry, local civil society organizations and artisanal miners in four African countries and South America.
It field-tested the program via pilot projects in Sierra Leone in 2012 and 2013, and expanded it from a pilot to a full program there in 2014.
DDI said late last month that the standards have received “broad acceptance” in Sierra Leone and are ready for implementation outside the country, across communities in Africa and South America where artisanal and small-scale diamond mining takes place.
What this means is that commercial entities, such as diamond suppliers and jewelry retailers, will now be able to ethically source diamonds from artisanal and small-scale operations, supporting miners and their communities by including their goods in the supply chain while also being able to give consumers credible assurance that their diamonds are responsibly sourced, DDI Executive Director Dorothee Gizenga said.
Established in 2007, the DDI is a non-profit that works to give artisanal and small-scale miners access to opportunities, information and the tools they need to flourish and be self-sustaining. DDI has independent observer status in the Kimberley Process.
The organization estimates that artisanally mined diamonds are a major source of livelihood for more than 1.5 miners working in 18 countries in Africa and South America, supporting as many as 10 million family members.
They represent almost 20 percent of the global diamond industry’s annual output by volume, but typically earn less than $2 a day working illegally under terrible conditions. Violence and child labor are common, and environmental damage is common.
The Latest

The new members’ skills span communications, business development, advocacy, and industry leadership.

The jeweler’s 2026 Valentine’s Day campaign, “Celebrating Love Stories Since 1837,” includes a short firm starring actress Adria Arjona.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

The new features include interactive flashcards and scenario-based roleplay with AI tools.


Family-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.

The Italian luxury company purchased the nearly 200-year-old Swiss watch brand from Richemont.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

Micro-set with hundreds of diamonds, these snowflake earrings recreate “winter’s most elegant silhouette,” and are our Piece of the Week.

Ella Blum was appointed to the newly created role.

Sponsored by RapNet

Investment firm Enhanced Retail Funding, a division of Gordon Brothers, was the successful bidder.

It explores the history of the iconic tagline and the company’s strategy to redefine the role of diamonds in society.

Retail veteran Sindhu Culas has stepped into the role.

Taylor Burgess, who has been at Stuller since 2013, was promoted to the newly created role.

Was 2025 a good year for jewelers? Did lab-grown diamonds outsell natural? Find out on the first episode of the “My Next Question” podcast.

Whether you recognize their jewels or are just discovering them now, these designers’ talent and vision make them ones to watch this year.

Plus, JSA’s Scott Guginsky discusses the need for jewelers to take more precautions as the gold price continues to climb.

Morris’ most cherished role was being a mother and grandmother, her family said.

“Vimini” is the first chapter of the “Bulgari Eternal” collection that merges archival pieces with modern creations.

The third edition will be held in Half Moon Bay, California, in April.

The grant is in its first year and was created to recognize an exceptional fine jewelry designer whose star is on the rise.

Data built on trust, not tracking, will be key to success going forward, as the era of “borrowed attention” ends, Emmanuel Raheb writes.

Heath Yarges brings two decades of experience to the role.

Pete’s boundless curiosity extended beyond diamond cut and he was always eager to share his knowledge with others, no matter the topic.

Cartier, Van Cleef & Arpels, Buccellati, and Vhernier had another successful holiday season, Richemont reported this week.

Our Piece of the Week is Lagos’ “Bee” brooch that was seen on the red carpet for the first time on Sunday.






















