The jewelry manufacturer has added Taylor Swift-esque diamond shapes, and more silver, gold vermeil, and gold-plated jewelry.
De Beers to Begin Selling Artisanally Mined Diamonds
It’s partnering with the Diamond Development Initiative on a program using rough stones from Sierra Leone.

Ottawa, Ontario—De Beers and the Diamond Development Initiative have launched a program where the mining company will, if all goes according to plan, sell rough diamonds from artisanal and small-scale mining sites in Sierra Leone.
The Diamond Development Initiative, or DDI, is the Ottawa, Ontario-based non-governmental organization led by Dorothée Gizenga that has spent the past decade working to formalize the artisanal mining sector of diamonds in various parts of Africa in order to improve livelihoods and working conditions for the people mining diamonds there.
Called GemFair, the DDI-De Beers program is open only to miners who are certified as having met the DDI’s Maendeleo Diamond Standards—which include protecting the health and safety of miners, respecting human rights, excluding child labor and employing practices that are environmentally sustainable—as well as additional GemFair standards, and are working at approved mining sites.
Once certified, De Beers will supply the miners with a tablet loaded with a softw
In addition, miners will be trained on diamond classification so they understand the value of what they are selling.
The pre-pilot phase of GemFair launched last month and involved setting up a local presence in Sierra Leone, and working with DDI and registered mining sites to ensure standards are being met, that miners are trained on how to use the technology and that they understand diamond classification.
Once everything is place, GemFair will begin buying rough diamonds from participating miners (miners, however, are not under any obligation to sell their stones) and selling those stones via De Beers’ auction sales platform.
The goal is for rough to be available at a De Beers auction later this year.
DDI Executive Director Gizenga said the organization believes GemFair has the potential to “significantly transform” the artisanal mining sector by providing a secure route to market via a leading diamond company.
Located in West Africa, Sierra Leone was embroiled in a brutal civil war from 1991 to 2002 that was funded in large part by the sale of conflict or “blood” diamonds; 1990s Sierra Leone, in fact, was the setting for the 2006 movie “Blood Diamond.”
Today, the DDI said the government of Sierra Leone has made “significant advancements” in formalizing artisanal mining.
There are a number of artisanal mining sites in the country participating in the DDI’s Maendeleo Diamond Standards program. Last year, one of the country’s artisanal mining sites produced a 709-carat stone dubbed the “Peace Diamond,” which was sold via a much-publicized auction to Graff Diamonds for $6.5 million. The profits reportedly are to be divvied up to help the people of Sierra Leone.
De Beers said if the GemFair program works, the technology developed for it will be integrated with the blockchain platform it’s developing, allowing the artisanal mining sector to become a part of blockchain.
The Latest

Those born in June can celebrate with pearl, alexandrite, and moonstone jewelry.

The platform allows retailers to guide clients through a customizable engagement ring buying experience in a branded interface.

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

Jim Springer, owner of Dunkelberger’s Fine Jewelry, is heading into retirement.


When conducting its May consumer confidence survey, The Conference Board asked extra questions about consumers’ budgeting strategies.

The “Tunnel” charm, our Piece of the Week, celebrates Pride Month with its design inspired by hope and the light at the end of the tunnel.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

Up for auction at Sotheby’s, the collection of Tempelsman’s personal effects includes a Cartier Tank watch Jackie O. gifted him.

The Miami-based fine jewelry brand will host its first summer residency in the Colorado mountain town from June 5 to Aug. 23.

The organization also announced its international board of directors for the 2026-2027 term.

Saks Global confirmed the closure this week, spelling the end for a store that’s been part of downtown Dallas for more than 100 years.

Smith discusses how managers should handle a top performer's exit, warning that a poor response could have a lasting impact.

The Gemological Institute of America is now a 30 percent stakeholder in Tracr, the De Beers-backed blockchain for diamonds.

The retailer is bringing Rolex Certified Pre-Owned watches to five U.S. cities in 2026 for collectors to see, try on, and purchase.

The actress and entrepreneur stars in the jeweler’s new campaign that celebrates life’s quiet moments.

The price of gold has risen, affecting the number of pieces designers make, the materials they use, and how they position themselves.

The jewelry retailer is zeroing in on Zales, Jared, Kay Jewelers, and Blue Nile as it looks to create unique brand identities for each.

Dr. Akinwumi Adesina, a development economist, will head the fund created to help Botswana diversify its economy.

Sotheby’s has appointed the former Phillips executive as its global head of private sales and retail in its watches division.

A private collection of five Paraíba tourmalines also will be up for sale at Sotheby’s High Jewelry auction in New York, scheduled for June 16.

From Gen Z’s view of luxury to “doom spending,” these are the six consumer trends to note this year.

The show started by honoring Mildred Marcano, ended with a tearful Beth Anne Bonanno, and recognized a dozen-plus designers in between.

The revamped online diamond marketplace will feature pricing intelligence and data-driven tools for more efficient buying and selling.

The miner said demand for higher-quality emeralds is stable, but there is notable caution in the market.

The “River of Heaven” necklace, our Piece of the Week debuting at Couture, combines 26 salt and pepper diamonds spaced by Tahitian pearls.

This year’s inductees include second-, third-, and fourth-generation jewelers.






















