Sourcing

De Beers to Begin Selling Artisanally Mined Diamonds

SourcingMay 01, 2018

De Beers to Begin Selling Artisanally Mined Diamonds

It’s partnering with the Diamond Development Initiative on a program using rough stones from Sierra Leone.

2018_DDI-logo.jpg

Ottawa, Ontario—De Beers and the Diamond Development Initiative have launched a program where the mining company will, if all goes according to plan, sell rough diamonds from artisanal and small-scale mining sites in Sierra Leone.

The Diamond Development Initiative, or DDI, is the Ottawa, Ontario-based non-governmental organization led by Dorothée Gizenga that has spent the past decade working to formalize the artisanal mining sector of diamonds in various parts of Africa in order to improve livelihoods and working conditions for the people mining diamonds there.

Called GemFair, the DDI-De Beers program is open only to miners who are certified as having met the DDI’s Maendeleo Diamond Standards—which include protecting the health and safety of miners, respecting human rights, excluding child labor and employing practices that are environmentally sustainable—as well as additional GemFair standards, and are working at approved mining sites.

Once certified, De Beers will supply the miners with a tablet loaded with a softw

are application that incorporates GPS locations and QR-coded “bag and tag” equipment. De Beers created the software so it works both online and off, and the hardware has been designed for use in “tough rural conditions;” it can, for example, be charged using solar energy.

In addition, miners will be trained on diamond classification so they understand the value of what they are selling.

The pre-pilot phase of GemFair launched last month and involved setting up a local presence in Sierra Leone, and working with DDI and registered mining sites to ensure standards are being met, that miners are trained on how to use the technology and that they understand diamond classification.

Once everything is place, GemFair will begin buying rough diamonds from participating miners (miners, however, are not under any obligation to sell their stones) and selling those stones via De Beers’ auction sales platform.

The goal is for rough to be available at a De Beers auction later this year.

DDI Executive Director Gizenga said the organization believes GemFair has the potential to “significantly transform” the artisanal mining sector by providing a secure route to market via a leading diamond company.

Located in West Africa, Sierra Leone was embroiled in a brutal civil war from 1991 to 2002 that was funded in large part by the sale of conflict or “blood” diamonds; 1990s Sierra Leone, in fact, was the setting for the 2006 movie “Blood Diamond.”

Today, the DDI said the government of Sierra Leone has made “significant advancements” in formalizing artisanal mining.

There are a number of artisanal mining sites in the country participating in the DDI’s Maendeleo Diamond Standards program. Last year, one of the country’s artisanal mining sites produced a 709-carat stone dubbed the “Peace Diamond,” which was sold via a much-publicized auction to Graff Diamonds for $6.5 million. The profits reportedly are to be divvied up to help the people of Sierra Leone.

De Beers said if the GemFair program works, the technology developed for it will be integrated with the blockchain platform it’s developing, allowing the artisanal mining sector to become a part of blockchain.
Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

The Latest

Anna Maccieri Rossi Ora Wood Sunrise Cuff, Marie Lichtenberg High Jewelry Bandana, Anna Maccieri Rossi Carpe Diem Pendant
TrendsMay 13, 2026
State of Design: Only the Innovative Will Survive

The price of gold has risen, affecting the number of pieces designers make, the materials they use, and how they position themselves.

The Retail Smiths founder and National Jeweler columnist Peter Smith
ColumnistsMay 12, 2026
It’s Official: We’re Getting ‘Brain Rot’ From Watching Short-Form Videos

Peter Smith gives tips on leading meetings, developing marketing, and making trade show appointments in the age of short attention spans.

Jessica McCormack Medallion Capsule Collection Campaign
CollectionsMay 12, 2026
Jessica McCormack Debuts Antique Coin-Inspired Medallions for Summer

The 11-piece “Medallions” capsule collection features five motifs: a crying eye, a heart on fire, a spiral, a flower, and a swallow.

1872x1052-NextGem-2026-National-Jeweler-Advertorial.jpg
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry Retailers

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

People shopping in a jewelry store
IndependentsMay 12, 2026
State of Retail: 6 Things Retailers Should Know About Consumers Today

From Gen Z’s view of luxury to “doom spending,” these are the six consumer trends to note this year.

Weekly QuizMay 07, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Tiffany & Co. x CFDA Jewelry Designer Award
Events & AwardsMay 12, 2026
The Tiffany & Co. x CFDA Jewelry Designer Award Is Back

The partners have announced the second cycle of the program, which has expanded to include a $25,000 student scholarship.

Merle, Juanita, and Brent Staats of Staats Jewelers
IndependentsMay 11, 2026
Kansas Jeweler Closing After 70 Years

The owners of Staats Jewelers are heading into retirement.

Antique Jewelry & Watch Show
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las Vegas

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Former Macy’s CEO Jeffrey Gennette
TrendsMay 11, 2026
Former Macy’s CEO Joins Signet Jewelers Board

Jeffrey Gennette, who retired in 2024 after 41 years with Macy’s, is the newest member of the jewelry retailer’s board of directors.

Buddha Mama gold earrings hexagon emerald
TrendsMay 11, 2026
Amanda’s Style File: Lucky May

May babies are lucky to have emeralds, a gemstone admired for centuries, as their birthstone, writes Amanda Gizzi.

Clientbook Logo
TechnologyMay 11, 2026
Clientbook’s New Tool Helps Jewelers Plan In-Store Events

The new module allows retailers to plan, promote, and measure the success of events from a single dashboard.

Pandora lab grown diamond necklace
Lab-GrownMay 08, 2026
NDC Publicly Criticizes Pandora Over ‘Misleading’ Natural Diamond Claims

NDC said in an open letter that Pandora’s statements about the carbon footprint of lab grown versus natural diamonds are inaccurate.

Glenn Spiro Old Moghul Golconda Earrings
TrendsMay 08, 2026
Rihanna Chooses ‘Desert Diamonds’ for 2026 Met Gala

She wore our Piece of the Week, Glenn Spiro’s “Old Moghul Golconda” earrings, featuring fancy brown-yellow diamonds totaling 51.90 carats.

Kennedy’s Jewelers tourmaline necklace
Events & AwardsMay 08, 2026
JA Announces 2026 CASE Award Winners

Two pieces were named “Best in Show,” one from the retail category and one from the supplier category.

Brilliant Earth Jane Goodall olive branch necklace and earrings
FinancialsMay 07, 2026
Brilliant Earth Appeals to Higher-Income Shoppers in Q1

The jewelry retailer noted resilience among its higher-end customers while demand softened for its lower-priced offerings.

Kashmir sapphire ring
AuctionsMay 07, 2026
‘Spectacular’ Kashmir Sapphire Headlines Heritage Spring Jewelry Sale

Led by the 6.59-carat sapphire, the sale garnered $9.7 million, a record total for a Heritage jewelry auction.

Billy Welshoff
MajorsMay 07, 2026
Gannon & Scott Names New Regional Account Executive

In his new role, sales specialist Billy Welshoff will focus on the eastern United States.

José Gaztelu
WatchesMay 07, 2026
Chrono24 Names New CEO

José Gaztelu has been promoted to the role, which has been vacant since last year.

Jewelers of America Logo
Events & AwardsMay 07, 2026
JA Accepting Applications for 2026 Scholarship Program

It has also opened the application period for the Seymour & Evelyn Holtzman Bench Scholarship through June 30.

Pandora lab grown diamond rings
FinancialsMay 06, 2026
Pandora to Add Carbon Footprint Info to Lab-Grown Diamonds

The company announced the change alongside its Q1 results, which showed that the jewelry brand’s year is off to a shaky start.

Saks Fifth Avenue door sign
MajorsMay 06, 2026
Saks Global Begins Layoffs, Reorganization Plans Closer to Approval

The retailer will cut 16 percent of its corporate workforce as part of its plan to exit bankruptcy.

Heuer Monaco Le Mans
AuctionsMay 06, 2026
Steve McQueen’s Heuer Monaco Watch Heads to Sotheby's

Of the many examples used in the filming of “Le Mans,” this one is believed to have spent the most time on Steve McQueen’s wrist.

Met Gala 2026 Beyonce, Lisa Manobal, Hailey Bieber
EditorsMay 05, 2026
This Ohio Designer’s Jewelry Made It to the Met Gala

Megan Piccione dressed Lauren Wasser in layers of diamond jewelry, making her stand out in a crowd that included celebrities like Beyoncé.

Doug Hucker
SourcingMay 05, 2026
Doug Hucker Returns to His Roots

Following decades of association leadership, the “semi-retired” colored gemstone expert is turning his focus to gemstone education.

New York City FC winning the Philip F. Anschutz MLS Cup Trophy in 2021
Events & AwardsMay 05, 2026
AMNH to Showcase Famous Jewelry, Trophies in Sports History

The museum’s new exhibition will feature one of Jesse Owen’s Olympic medals, Yogi Berra’s crown, Super Bowl rings, and more.

Exhibitor at JIS
Events & AwardsMay 05, 2026
JIS Launches Brand Exposure Program

The new program provides access to media exposure and editorial opportunities for exhibitors and retailers.

Melanie Georgacopoulos Eclipse Collection Campaign Imagery
CollectionsMay 04, 2026
Melanie Georgacopoulos Turns Pearls Into Light for ‘Eclipse’ Collection

The “Eclipse” jewelry collection captures the fleeting moment where light and shadow align though onyx, diamonds, and freshwater pearls.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy