Iconic pieces, like the Mike Todd Diamond Tiara, appear in the superstar’s new music video for her song inspired by the actress.
Forevermark opens grading lab in India
Located in Surat, the new facility dedicated to the De Beers diamond brand will do both grading and inscription.
London--De Beers diamond brand Forevermark has a new $10 million diamond inscription and grading facility in Surat, India.
De Beers CEO Philippe Mellier said they also will look into the potential of widening the Surat facility’s services in the future, “as another way of supporting the surrounding diamond community.”
The main International Institute of Diamond Grading and Research, or IIDGR, is located in Antwerp and specializes in diamond grading as well as developing proprietary equipment for the industry. The IIDGR is the facility connected with the automated melee screener De Beers introduced last year for detecting smaller lab-grown stones.
De Beers said this new facility in Surat is its most technologically advanced Forevermark diamond-grading facility so far, having been equipped with “leading proprietary diamond technology.”
At full capacity, it will be able to process approximately $500 million of diamonds per year.
During the facility’s opening ceremony, Mellier called it “an important investment by De Beers in world-leading technology, which will be an important resource for the Indian diamond trade and will cement Surat’s position at the heart of our industry.”
De Beers initially announced plans for expanding its Forevermark diamond grading services into India in early 2014, in anticipation of the growth the brand is expected to see in the next five to 10 years.
It also said then that it was looking for other diamond markets in which to introduce Forevermark, and will continue to expand in the markets in which they already have a presence.
The Latest

The luxury retailer, which went Chapter 11 in January, announced Thursday that it has secured $500 million in exit financing.

The NouvelleBox ballroom will feature independent jewelry designers, including Lene Vibe, Wyld Box Jewelry, and Kiaia Limited.

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

The one-of-a-kind locket, our Piece of the Week, opens to reveal three hidden images to keep close to your heart.


The new facility was also designed to better serve its growing customer base in Canada.

The campaign is a tribute to the year 1893, when Kokichi Mikimoto created the world’s first cultured pearl.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

The initiative connects veterans and parents returning to the workforce with careers in jewelry retail.

The wholesale manufacturer and precious metals refiner has appointed Michael Angelo as its new national sales representative.

Foundrae also accused the jewelry giant of copying its mood board style of marketing.

A Patek Philippe for Tiffany & Co. timepiece owned by the American businessman who died on the Titanic will be offered at Freeman's Chicago.

The Conference Board’s Consumer Confidence Index edged up, with optimism about the present outweighing worries about the future.

The retailer’s Zach Bear gift comes to life in “Zach Bear and the Window Necklace,” which centers on curiosity, bravery, and helping.

Applications are open for the AGA Gemological Scholarship Program through May 15, and until June 2027 for the Gemological Research Grant.

These customer behavior patterns say a lot about how successful your jewelry store is going to be this year, Emmanuel Raheb writes.

Mejuri’s popular collection of 18-karat yellow gold vermeil rings debuted in sterling silver alongside new “Puzzle” slider charms.

The Miami-based jewelry brand and the NYC-based artist will be in Dallas from April 9-11.

The initiative invites those in the industry to share stories on social media highlighting the meaning and impact of natural diamonds.

Wolk’s first day on the job as CEO of Tracr, De Beers Group’s blockchain platform, will be May 1.

Moses, who will leave the lab in May after nearly 50 years, discusses his start in the business, gemstones that stand out, and what’s next.

The new catalog, which showcases 35 one-of-a-kind pieces of jewelry, is a compliment to the company’s popular holiday catalog.

Production has ceased at the Canadian diamond mine, which has yielded more than 150 million carats of rough diamonds in its 23-year run.

The store opening marks the 10th United States location for the India-based jewelry retailer.

Two Saks Fifth Avenue locations, one in Florida and one in California, and one Neiman Marcus store are off the chopping block.

West, who started in the art department at the Leading Jewelers Guild in 1979, is remembered for his patience, kindness, and dedication.

In the “Tesoro” version of the ring, our Piece of the Week, each side of the gold hexagonal nugget has a unique colored gemstone design.




















