Supplier BulletinJul 03, 2025
Protect Your Customers and Your BusinessSponsored by the Gemological Institute of America
SourcingOct 04, 2019
De Beers, Alrosa Sales Both Pacing $1B+ Behind Last Year
The world’s two largest diamond miners reported a more than 30 percent drop in revenue in their most recent round of sales.
De Beers Group’s latest round of rough diamond sales fell 39 percent short of last year, while rival Alrosa’s August sales were down 38 percent year-over-year.
Gaborone, Botswana—The world’s two largest diamond mining companies both reported a more than 30 percent drop in revenue in their most recent round of sales, a sign the pipeline remains stuffed with goods amid weak polished sales.
In its eighth sales cycle of the year, De Beers Group sold $295 million in rough diamonds to sightholders and via its auction platform, down 39 percent from a year ago.
It is the sixth consecutive round in which the diamond miner and marketer’s sales have declined, and it is now more than $1 billion behind where it was at this point last year.
The company continues to allow sightholders to refuse goods, with CEO Bruce Cleaver noting in the statement on its most recent results: “As we approach what is traditionally a quieter time of year for the diamond industry during the Diwali holiday (Oct. 25-29), we have again offered our customers flexibility during this sales cycle.”
To date, 2019 sales have totaled $3.22 billion versus $4.41 billion at this point last year, a 27 percent drop.
Here’s a chart detailing De Beers’ rough diamond sales in 2018 vs. 2019.
Rival Alrosa’s sales slipped by almost exactly the same percentage.
In the second week of September, Alrosa reported rough and polished sales totaled $181.8 million in August, compared with $294.9 million in August 2018. That is a 38 percent drop.
In January-August 2019, sales totaled $2.16 billion, down from $3.32 billion in January-August 2018, a decline of 35 percent.
Avengy Agureev, who heads Alrosa’s sorting and sales arm, said in a company statement that the diamond industry is experiencing macroeconomic and industry-specific “headwinds” that are dampening demand in the midstream.
Among the headwinds battering natural diamond demand are a slowing world economy, the unrest in Hong Kong affecting sales there, competition from lab-grown diamonds and the changing tastes of younger consumers. According to the latest research from industry analyst Edahn Golan, U.S. stores are selling less bridal jewelry and more lower-priced fashion jewelry.
According to our research, American jewelry stores are selling less diamond bridal jewelry, while selling more lower-cost fashion diamond jewelry, reshaping the American jewelry retail landscape.#Diamonds #jewelry #bridal #engagementring #RetailAnalytics #afactforyourmonday pic.twitter.com/fUPIZH9Ro7
— Edahn Golan (@edahn) September 30, 2019
Yet, as the industry heads into what traditionally is the busiest time of year for U.S. retailers, Alrosa’s Agureev said he expects rough purchasing to pick up as the supply-demand ratio balances out.
“We are still expecting that after a significant decrease in rough diamond supply by major diamond producers since the beginning of the year, the excess stock in the system is decreasing. This will help to restore supply and demand balance, which should not take too long.”
More on Sourcing
The Latest
MajorsJul 03, 2025
Brilliant Earth Names Tennis Star Madison Keys as Its New AmbassadorThe 2025 Australian Open champion is the jewelry brand’s first athlete ambassador.
MajorsJul 03, 2025
Muse Sets Up Shop in Nordstrom’s New Jewelry HallThe West Village jewelry boutique’s new shop-in-shop is the cornerstone of Nordstrom’s revamped jewelry hall.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
CollectionsJul 03, 2025
Piece of the Week: A Firework of Diamonds From YepremThe brand’s “Golden Strada” statement necklace features round, marquise, and pear diamonds that sparkle like Fourth of July fireworks.
Weekly QuizJul 02, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CrimeJul 03, 2025
JSA Shares Holiday Weekend Security Tips Amid Spike in BurglariesJSA’s Scott Guginsky provided a list of nine security measures jewelers should observe while locking up for the long weekend.
MajorsJul 02, 2025
Boucheron Looks to LA for First West Coast FlagshipLocated on Rodeo Drive, the store’s design was inspired by Hollywood and Los Angeles culture.
Brought to you by
Jewelers of America is Headed to Las Vegas for JCK 2025The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.
MajorsJul 02, 2025
Marco Bicego Opens Milan FlagshipThe new location continues the brand’s celebration of its 25th anniversary.
WatchesJul 02, 2025
Chrono24 Revamps Brand, Launches New CampaignThe online watch marketplace’s “Time Is Our Thing” campaign highlights the importance of time.
CrimeJul 02, 2025
Pandora, Amazon Partner to Uncover Counterfeit Jewelry NetworkWorking with Amazon’s Counterfeit Crimes Unit and law enforcement, Pandora helped to shut down a large-scale counterfeit network in China.
MajorsJul 01, 2025
Cast Closes Business, Plans for RelaunchThe jewelry company has closed its three California brick-and-mortar stores, as well as its online shop, for now.
Events & AwardsJul 01, 2025
William Goldberg Diamonds, FIT Partner for Apprenticeship ProgramThe company is providing the opportunity for an FIT student to work alongside master diamond cutter Willie Lopez in its workshop.
IndependentsJul 01, 2025
Elie Hannoush, Founder of Hannoush Jewelers, Dies at 73He is remembered for his successful entrepreneurship, generosity, and dedication to his family.
MajorsJul 01, 2025
Claire’s Is Looking for a Buyer, Report SaysThe jewelry store chain has reportedly been struggling with costs related to tariffs as well as tough retail competition.
TrendsJul 01, 2025
Amanda’s Style File: Red Hot RubiesWelcome warm summer days with red hot rubies perfectly chosen as July’s birthstone.
CollectionsJun 30, 2025
State Property’s New Jewelry Tells ‘The Story of Everything’Co-founders Afzal Imram and Lin Ruiyin brought their son’s story of a cosmic egg, toadstool, and railroad to life in their new collection.
ColumnistsJun 30, 2025
The Smart Lab: Why Q3 Is the Secret Weapon For Holiday Jewelry SalesThe best time to prepare for the holiday season is right now, according to columnist Emmanuel Raheb.
Events & AwardsJun 30, 2025
AGA Names Recipient of 2025 Gemological Education ScholarshipThis year’s winner is Morgan Keefe, who is currently studying at GIA to be a gemologist.
IndependentsJun 30, 2025
Melanie Grant’s New Book Explores 200 Years of Jewelry“The Jewelry Book” comes out this September.
TechnologyJun 27, 2025
Gemist Raises $6M in Funding to Scale Jewelry Tech PlatformThe company is focused on modernizing the custom jewelry buying experience with e-commerce tools like product visualization and 3D styling.
IndependentsJun 27, 2025
David Webb Announces New Hires, PromotionsFollowing its recent acquisition, the storied brand has updated its leadership team and regional managers.
Events & AwardsJun 27, 2025
AGS, GIA Announce Beatrice Shipley Scholarship Winner AGS also named the recipient of its “Women in Leadership” scholarship.
CollectionsJun 27, 2025
Piece of the Week: Buddha Mama’s ‘Monstera’ Wrap RingThe 20-karat yellow gold and diamond wrap ring is modeled after the Monstera plants in the garden of the brand’s Miami villa.
MajorsJun 26, 2025
Why Rocksbox Is Opening Stores As Signet Jewelers DownsizesRocksbox President Allison Vigil shared the retailer’s expansion plans, and her thoughts on opening stores in malls.
IndependentsJun 26, 2025
Penny Ruston Dies at 80 The creator of the WJA Chicago chapter is remembered as a champion for women in the jewelry industry and a loving grandmother.
SurveysJun 26, 2025
After Recovering in May, Consumer Confidence Dips in June The decline was consistent across age groups and almost all income groups, with tariffs and inflation still top of mind.
