Megan Piccione dressed Lauren Wasser in layers of diamond jewelry, making her stand out in a crowd that included celebrities like Beyoncé.
De Beers Lowers Production Target as Demand Falters
Rough diamond production fell 14 percent in Q2, and the company has decreased guidance for the full year.

London—De Beers’ rough diamond production tumbled 14 percent in Q2 and the company is lowering its guidance for the full year in response to “subdued” demand.
The diamond miner and marketer reported Thursday that it recovered 7.7 million carats of rough diamonds in the second quarter 2019, down from 9 million in the same period last year.
The bulk of the second-quarter decline came from pre-planned cutbacks or closings.
Production in South Africa plummeted 44 percent year-over-year to 600,000 carats due to lower mined volumes at Venetia, which De Beers is transitioning from an open-pit to an underground operation, and the planned shutdown of production at Voorspoed.
The closing of Voorspoed leaves De Beers with just one diamond mine in South Africa, Venetia.
In Namibia, production dropped 35 percent to 335,000 carats due to the closure of the Elizabeth Bay mine and planned maintenance for the Mafuta crawler vessel, which mines diamonds in the ocean.
Production was down 9 percent to 1.1 million carats in Canada due to planned lower grades at Gahcho Kué, and fell 9 percent in Botswana—De Beers’ largest producing country by a wide margin—to 5.7 million carats due to a scheduled plant shutdown at Orapa.
Gahcho Kué is De Beers’ only remaining diamond mine in Canada following the planned closure of Victor in the second quarter 2019.
De Beers said Thursday that it is cutting its production guidance for the year from 31-33 million to 31 million carats in response to “weaker trading conditions.”
The diamond miner and marketer also mentioned the drop-off in demand for diamonds when reporting on sales and rough diamond prices so far this year.
RELATED CONTENT: Diamond Sales Down 33% in De Beers’ Latest Cycle
Rough diamond sales totaled 9 million carats in the first three sales cycles of the year, down 10 percent from 10 million carats in the same period last year.
“Demand for rough diamonds remains subdued as a result of challenges in the midstream with higher polished inventories, and caution due to macro-economic uncertainty, including U.S.-China trade tensions,” De Beers said.
Average realized rough diamond prices are down 7 percent from $162/carat to $151/carat, driven by a 4 percent reduction in the average rough price index and weaker conditions prompting the sale of more lower-priced goods.
The Latest

The museum’s new exhibition will feature one of Jesse Owen’s Olympic medals, Yogi Berra’s crown, Super Bowl rings, and more.

The new program provides access to media exposure and editorial opportunities for exhibitors and retailers.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

The “Eclipse” jewelry collection captures the fleeting moment where light and shadow align though onyx, diamonds, and freshwater pearls.


Buying discipline at trade shows starts with clarity about your inventory levels, Smith writes.

Lazaro Rodriguez Vega was murdered inside Cash Out Gold and Silver in Fort Pierce. A 20-year-old man has been charged in the case.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

A portion of every engagement ring sold in its Austin showroom will support the care and preservation of Austin’s wildflowers and green spaces.

Their partnership combines Gemist’s customization technology with Saban Onyx’s U.S.-based manufacturing capabilities.

Respondents were concerned about the Middle East conflict and how it will impact their finances.

Our Piece of the Week, the “Butterfly” necklace, showcases a 7.02-carat oval diamond set between diamond, platinum, and 18-karat gold wings.

Smith uses a comment he overheard in the grocery store to remind retailers that their job is to inspire buying behavior, not just sell.

“A Girl SMR at Claire’s” celebrates girlhood through the five senses with stacked jewelry, slime toys, scented accessories, and ASMR.

Believed to be one of three made in 1987, the Cartier London Crash was hot at the “Shapes of Cartier” sale at Sotheby’s Hong Kong.

Officials are looking for a group that robbed Marc Robinson Jewelers at an outlet mall in Round Rock, Texas, in broad daylight on April 21.

Sponsored by OROAREZZO International Jewelry Exhibition

Some retailers are taking a nuanced approach to marketing what can be a difficult holiday for many.

The Edge has announced its new CEO, as well as a new partnership with an investment firm focused on founder-led software businesses.

A signet ring belonging to the Western film star of Hollywood’s Golden Age will be up for auction at Elmwood’s next month.

Importers can submit claims now to receive money back for the IEEPA tariffs they’ve paid, with refunds expected to take up to 90 days.

The owners of Gregory Jewelers in Morganton, North Carolina, are heading into retirement.

The colored gemstone industry leader is heading into retirement after four years as the association’s CEO.

Susie Dewey joins the Natural Diamond Council as its new chief marketing officer.

The largest known fancy vivid blue-green diamond could fetch more than $12 million at its second auction appearance.

Emmanuel Raheb says jewelers need to start marketing early and make it easy for customers to pick a gift for mom.

In honor of the milestone, the Nebraska jeweler has debuted Leslie & Co., its new in-house jewelry brand.






















