Lab-GrownJul 13, 2026
Stephanie Gottlieb Changes Her Mind on Lab-Grown DiamondsThe designer, who once said she’d never sell lab-grown diamonds, debuted two capsule collections designed to be fun and easy to wear.
SourcingApr 03, 2019
De Beers Rolls Out ‘Diamonds from DTC’ Origin Program
Sightholders now will be able to refer to rough stones from the company as “DTC diamonds.”
De Beers sightholders now will be able to reference source information of diamonds purchased from the company.
London—De Beers has officially launched its provenance program, allowing sightholders to refer to the diamonds they buy from the company as “DTC diamonds.”
The diamond miner confirmed earlier this year that the use of DTC diamonds would begin after the second or third sight, relaxing a long-standing rule that barred sightholders from attaching a De Beers name to their goods in any way. They were permitted only to say the diamonds came from one of the four countries where De Beers mines: Botswana, South Africa, Namibia or Canada.
DTC, or Diamond Trading Co., was the name formerly used for De Beers’ sales and marketing arm. The DTC was established in 1934 but the name was retired, so to speak, a few years ago when De Beers Group began tagging everything “De Beers.” The DTC became De Beers Global Sightholder Sales.
Beginning with the third sight of 2019, running now through April 5, sightholders and accredited buyers will be able to refer to diamonds purchased from the sights as “diamonds from DTC” or “DTC diamonds” along the supply chain.
In Canada, they will use “diamonds from Diamond Trading Company” instead, De Beers said.
Trade members also will be able to use the “diamonds from DTC” provenance claim across the value chain down to the consumer level, subject to meeting certain criteria.
The name “De Beers,” however, is still off-limits to the trade, as the company explained to National Jeweler in February.
In accordance with the change, De Beers relaunched the DTC.com website, which provides transparency information on each of the mines of origin in Canada, Botswana, Namibia and South Africa, it said.
“We are proud of where our diamonds are discovered, how we recover them responsibly and the role our activities play in building thriving communities,” De Beers CEO Bruce Cleaver said. “By enabling our customers to share the source of origin of our diamonds, we hope to drive further transparency throughout the diamond value chain.”
De Beers’ move is just one of several efforts from the industry to drive transparency in the diamond mining sector.
In January, Tiffany & Co. rolled out its “Diamond Source Initiative,” providing the country of origin for most “individually registered” diamonds—those that are 0.18 carats or larger and have been laser-engraved with “T&Co.” and a unique serial number.
The GIA also just announced that it will begin offering a Diamond Origin Report service
confirming the country of origin of polished diamonds at the end of April.
To be eligible, customers will be required to submit the original rough diamonds and resulting polished diamonds to GIA for analysis so they can be matched, and to confirm the origin information provided by the participating miners.
The GIA’s new Diamond Origin Report will include the country of origin, the 4Cs for each diamond and a report number inscription.
More on Sourcing
The Latest
Events & AwardsJul 13, 2026
Registration Opens for JIS Fall 2026 ShowThe annual trade-only buying event is slated for Oct. 16-19 in Miami Beach, Florida.
Events & AwardsJul 13, 2026
AGTA Accepting Entries for Spectrum 2026AGTA also has announced the lineup of judges for the colored gemstone cutting and jewelry design contest’s various categories.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
TechnologyJul 10, 2026
There’s a New Blind Box for Luxury Watches Collectibles platform Arena Club’s new Time Boxes could contain a Rolex or Patek Philippe watch.
Weekly QuizJul 09, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
TrendsJul 10, 2026
Jade Trau Creates a Constellation of DiamondsThe “Constellation Plié” collar, our Piece of the Week, features diamonds arranged in a constellation of shining stars.
WatchesJul 10, 2026
Brilliant Earth Expands Into WatchesIn honor of its 20th anniversary, the jewelry brand has released a limited-edition collection of Swiss-made timepieces.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
CollectionsJul 09, 2026
Boucheron’s New High Jewelry Collection Is an Ode to the Human Touch“Human Being” highlights the similarities and differences between us through five sets of jewelry that celebrate fine craftsmanship.
WatchesJul 09, 2026
Damiani Group Finalizes Acquisition of Baume & MercierRichemont will continue to provide operational services for the watch brand for a period while the group prepares to integrate it.
AuctionsJul 09, 2026
Pharrell Williams’ Joopiter Hires Former Bonhams Exec to Head New Watch DivisionNate Borgelt will lead the digital auction house and content platform’s new division as head of watches.
Events & AwardsJul 09, 2026
Halstead Names 2026 Grant WinnerEnoch Platero, founder and designer behind Enoch Michael, is the first Native American jeweler to win the award.
Events & AwardsJul 09, 2026
AGS, GIA Name 2026 Beatrice Shipley Scholarship WinnerAGS also announced the recipient of its “Women in Leadership” scholarship.
MajorsJul 08, 2026
Kendra Scott Joins ‘Shark Tank’ As Permanent Investor The founder of the billion-dollar jewelry and lifestyle brand will debut as a full-time “Shark” on the upcoming season of the show.
SurveysJul 08, 2026
Signet Jewelers Falls 5 Spots on NRF’s ‘Top 100’ Retailers ListPlus, why retailers should be ready to adjust as the U.S. population may decline this year for the first time since the Great Depression.
CrimeJul 08, 2026
Here’s What Thieves Stole From the Lalique Museum René Lalique’s “Woman Dragonfly With Open Wings” pendant, the first piece the museum acquired, was one of the jewels taken.
MajorsJul 08, 2026
Richline Group Promotes 2 ExecsArien Gessner and Moss Makhoulian have been elevated into newly created roles.
ColumnistsJul 07, 2026
Peter Smith: Diamond Branding and the Origin ParadoxA podcast prompted Smith to share his views on where origin fits into the natural diamond story and the viability of branded diamonds.
Events & AwardsJul 07, 2026
JA Announces 2026 Impact Initiative RecipientsThe association selected eight recipients for the funding program, which is in its second year.
TrendsJul 07, 2026
Amanda’s Style File: Ruby, White and Blue Whether celebrating America’s 250th birthday or the USA’s World Cup run, July birthstone jewelry can double as a patriotic accessory.
CrimeJul 07, 2026
Thieves Steal Millions in Jewels From France’s Musée LaliqueAround 20 pieces of jewelry were stolen from the museum dedicated to French jeweler and glassmaker René Lalique.
CollectionsJul 07, 2026
Robinson Pelham Is Partying Like It’s 1996The “Summer of ’96” campaign and collection celebrate the year the brand was founded for its 30th anniversary.
SourcingJul 06, 2026
Gemfields CEO Sean Gilbertson Steps DownAfter eight years, Gilbertson is leaving his post at the mining company, which is currently facing a slew of operational challenges.
IndependentsJul 06, 2026
Bachendorf’s To Open Fifth Store In DallasThe new location is set to open this winter, featuring the retailer’s first rotating jewelry designer residency.
MajorsJul 06, 2026
Graff Names BTS Star Jung Kook as New AmbassadorThe pop artist appears in the latest campaign for the “Laurence Graff Signature” collection.
CollectionsJul 06, 2026
Pandora’s New Baroque Pearl Collection Is a Whimsical ‘Wonder’One-of-a-kind pearls take the shape of ice cream cones, frogs, submarines, and other imaginative charms.
SourcingJul 02, 2026
London Diamond Bourse Elects First Female PresidentCharlotte Rose said her election is “a sign that this is an industry capable of change.”
