CrimeDec 04, 2025
Man Arrested After Allegedly Swallowing Fabergé Egg PendantThe man was charged with theft, accused of ingesting the necklace while in a jewelry store in Auckland, New Zealand.
SourcingApr 03, 2019
De Beers Rolls Out ‘Diamonds from DTC’ Origin Program
Sightholders now will be able to refer to rough stones from the company as “DTC diamonds.”
De Beers sightholders now will be able to reference source information of diamonds purchased from the company.
London—De Beers has officially launched its provenance program, allowing sightholders to refer to the diamonds they buy from the company as “DTC diamonds.”
The diamond miner confirmed earlier this year that the use of DTC diamonds would begin after the second or third sight, relaxing a long-standing rule that barred sightholders from attaching a De Beers name to their goods in any way. They were permitted only to say the diamonds came from one of the four countries where De Beers mines: Botswana, South Africa, Namibia or Canada.
DTC, or Diamond Trading Co., was the name formerly used for De Beers’ sales and marketing arm. The DTC was established in 1934 but the name was retired, so to speak, a few years ago when De Beers Group began tagging everything “De Beers.” The DTC became De Beers Global Sightholder Sales.
Beginning with the third sight of 2019, running now through April 5, sightholders and accredited buyers will be able to refer to diamonds purchased from the sights as “diamonds from DTC” or “DTC diamonds” along the supply chain.
In Canada, they will use “diamonds from Diamond Trading Company” instead, De Beers said.
Trade members also will be able to use the “diamonds from DTC” provenance claim across the value chain down to the consumer level, subject to meeting certain criteria.
The name “De Beers,” however, is still off-limits to the trade, as the company explained to National Jeweler in February.
In accordance with the change, De Beers relaunched the DTC.com website, which provides transparency information on each of the mines of origin in Canada, Botswana, Namibia and South Africa, it said.
“We are proud of where our diamonds are discovered, how we recover them responsibly and the role our activities play in building thriving communities,” De Beers CEO Bruce Cleaver said. “By enabling our customers to share the source of origin of our diamonds, we hope to drive further transparency throughout the diamond value chain.”
De Beers’ move is just one of several efforts from the industry to drive transparency in the diamond mining sector.
In January, Tiffany & Co. rolled out its “Diamond Source Initiative,” providing the country of origin for most “individually registered” diamonds—those that are 0.18 carats or larger and have been laser-engraved with “T&Co.” and a unique serial number.
The GIA also just announced that it will begin offering a Diamond Origin Report service
confirming the country of origin of polished diamonds at the end of April.
To be eligible, customers will be required to submit the original rough diamonds and resulting polished diamonds to GIA for analysis so they can be matched, and to confirm the origin information provided by the participating miners.
The GIA’s new Diamond Origin Report will include the country of origin, the 4Cs for each diamond and a report number inscription.
More on Sourcing
The Latest
IndependentsDec 04, 2025
Step Inside JR Dunn Jewelers’ Giant New Store The Florida independent expanded its store from 8,000 to 14,000 square feet, fulfilling the vision of its late co-founder, Jim Dunn.
Supplier BulletinDec 04, 2025
Introducing Shop Natural Day: A New Movement Celebrating Natural DiamondsSponsored by De Beers Group
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
WatchesDec 04, 2025
Casio Shrinks its G-Shock WatchThe classic 5600 series G-Shock has been scaled down to about a tenth of its size, becoming a fully functioning watch ring.
Weekly QuizDec 04, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsDec 04, 2025
AGA Announces 2026 Tucson Speaker LineupThe association’s annual conference and gala will take place Feb. 4, 2026, during the Tucson gem shows.
Events & AwardsDec 04, 2025
CBG Announces Speaker Lineup for 2026 Miami Event The January show will include a workshop for jewelry retailers on implementing AI to strengthen their businesses.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
TrendsDec 03, 2025
Miley Cyrus Debuts Edgy Engagement RingFellow musician Maxx Morando proposed to the star with a chunky, cushion-cut diamond ring designed by Jacquie Aiche.
Policies & IssuesDec 03, 2025
Costco Joins Growing Wave of Retailers Suing for Tariff Refunds The retailer, which sells billions in fine jewelry and watches, is suing the Trump administration and U.S. Customs and Border Patrol.
SurveysDec 03, 2025
A Record 202.9M Shoppers Turned Out Thanksgiving WeekendBlack Friday is still the most popular shopping day over the five-day holiday weekend, as per the National Retail Federation’s survey.
AuctionsDec 03, 2025
Fabergé’s 'The Winter Egg' Achieves Record $30MThe historic egg, crafted for Russia's ruling family prior to the revolution, was the star of Christie’s recent auction of works by Fabergé.
FinancialsDec 02, 2025
Signet Jewelers’ Q3 Sales Up Amid Continued Focus on Lower Price PointsThe retailer offered more fashion jewelry priced under $1,000, including lab-grown diamond and men’s jewelry.
CollectionsDec 02, 2025
Briony Raymond Introduces First FragranceThe eau de parfum is held in a fluted glass bottle that mirrors the decor of the brand’s atelier, and its cap is a nod to its “Sloan” ring.
MajorsDec 02, 2025
Lee Krombholz Takes Over as Chair of MJSA Education FoundationIn addition, a slate of new officers and trustees were appointed to the board.
IndependentsDec 02, 2025
RJO Welcomes Its 1,200th Retail MemberWitt’s Jewelry in Wayne, Nebraska, is the organization’s new milestone member.
CrimeDec 01, 2025
Fourth Man Charged in Louvre Jewelry HeistThe man, who has a criminal history, is suspected of being the fourth member of the four-man crew that carried out the heist.
AuctionsDec 01, 2025
Christie’s Presents ‘Splendor & Style’ CollectionThe single-owner collection includes one of the largest offerings of Verdura jewels ever to appear at auction, said Christie’s.
IndependentsDec 01, 2025
Lustig Jewelers’ New Owner Is a Fellow Chicago JewelerMichael Helfer has taken the reins, bringing together two historic Chicago jewelry names.
MajorsDec 01, 2025
PGI Debuts Platinum-Filled Holiday Gift GuideThe guide features all-new platinum designs for the holiday season by brands like Harwell Godfrey, Ritani, and Suna.
FinancialsNov 26, 2025
Movado CEO Talks Tariffs, Growing Interest in Accessible Luxury WatchesDuring its Q3 call, CEO Efraim Grinberg discussed the deal to lower tariffs on Swiss-made watches, watch market trends, and more.
TrendsNov 26, 2025
Piece of the Week: Rosior’s Pumpkin RingRosior’s high jewelry cocktail ring with orange sapphires and green diamonds is the perfect Thanksgiving accessory.
IndependentsNov 26, 2025
Greenwich St. Jewelers Launches Colorful Holiday CampaignThe “Embrace Your True Colors” campaign features jewels with a vibrant color palette and poetry by Grammy-nominated artist Aja Monet.
MajorsNov 26, 2025
Serafino Consoli Names New VP of Sales, Brand Development for the AmericasLuxury veteran Alejandro Cuellar has stepped into the role at the Italian fine jewelry brand.
Events & AwardsNov 26, 2025
Grandview Klein Presents 4 Scholarships in NamibiaThe company gave awards to four students at the Namibia University of Science & Technology, including one who is a Grandview Klein employee.
IndependentsNov 25, 2025
Pearl Stringer Margaret Hoisik DiesShe is remembered as an artist who loved her craft and was devoted to her faith, her friends, and her family.
SourcingNov 25, 2025
Finestar Opens Diamond Manufacturing Facility in JohannesburgIt joins the company’s other manufacturing facilities globally, including in India, Botswana, and Namibia.
