The jeweler’s Mother’s Day campaign highlights the women who work there—mothers, grandmothers, women who want to be mothers, and dog moms.
Fura Gems Hires for Marketing and Sales, Colombian Ops
Rupak Sen and Armando Diaz both join the company from roles at Gemfields.
Toronto--Fura Gems continues to build its executive team with the appointment of two new members.
Rupak Sen has been hired as vice president, marketing and sales, and Armando Diaz has been appointed as project manager, Colombia.
Sen will be based in Fura’s administrative headquarters in Dubai and will report directly to President and CEO Dev Shetty.
In his role, Sen will be responsible for global marketing, communications and sales of rough gemstones.
Prior to joining Fura, he served as acting global director of marketing and polished sales, and marketing and sales director for Asia for Gemfields. During his 9-year stint with Gemfields, Sen was instrumental in implementing the “mines and market” strategy in Asia.
He also was responsible for overall advertising, public relations, sponsorships, research, co-branding, co-marketing, education and training in his territory.
Prior to Gemfields, Sen oversaw the launch and growth of various brands in Asia, including companies like De Beers, Swatch Group and D. Navinchandra & Co.
Diaz, meanwhile, will be responsible for development of the Coscuez emerald mine, a recent acquisition by Fura.
Diaz will report directly to Vice President, Operations, Ashim Roy, and will be responsible for strategic planning, overall development of the mine, implementation of the sustainability framework and communication with the local community.
Diaz has more than 30 years of experience in both underground and open cast mining operations.
Prior to joining Fura, he worked with Gemfields in Colombia as a project manager and was responsible for the evaluation and acquisition of new emerald mines in both the operating and exploration stages.
He also has previously held a number of senior positions in the mining industry and has developed underground and open cast mines in South America, Asia and Africa.
Diaz has worked as an operations manager for the underground mines in India for Hindustan Zinc Limited, the Kansanshi open-pit mine for First Quantum Minerals, the underground operation for Mopani and various underground projects in South America consisting of copper, lead, zinc and gold commodities.
Fura Gems Inc.’s corporate headquarters are in Toronto, and its administrative headquarters are in the Almas Tower in Dubai.
Fura also has four ruby licenses in Mozambique, three of which are north of Gemfields’ ruby project and one toward the south, which the company believes is a new belt for the stones.
The company has commenced drilling programs for the three northern licenses, and the first phase should be completed on or before Dec. 31.
The Latest

Sponsored by Jewelers Mutual

The proposed agreement follows the moissanite maker’s Chapter 11 bankruptcy protection filing last month.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

The Patek Philippe for Tiffany & Co. timepiece Astor brought aboard the ill-fated ship sold for double its estimate at a Freeman’s auction.


The “Dalí’s Garden” collection was inspired by a surreal dream Neeley had after cooking a recipe from Salvador Dalí’s 1973 cookbook.

Natalie Feanny has been appointed to the role.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

The pair falsely claimed their jewelry was made by Navajo artists, but it was imported from Vietnam.

Julien’s Auctions is selling the musician’s fine and fashion jewelry alongside her clothing, gold records, and other memorabilia.

Rachel King’s book dives into the history of the pendant believed to have belonged to Henry VIII and his first wife, Katherine of Aragon.

The company will have deals on precious metals testers as well as the latest in lab-grown diamond detection technology and security.

Gabrielle “Coco” Chanel is a character in the “Coco Game” collection of watches and the queen in its first haute horlogerie chessboard.

The annual list honors rising professionals on the retail and supply sides of the jewelry industry.

Seized in Kentucky, the packages include fake Cartier, Tiffany & Co., Chanel, and Fendi jewelry.

Rodolfo Lopez-Portillo faces 25 years to life in prison after being found guilty in the March 2022 beating death of Arasb Shoughi.

“Jewelry Creators: Dynamic Duos and Generational Gems” highlights the relationships among 22 influential designers, brands, and gem dealers.

The AJS Spring 2027 show will be held in Savannah, Georgia, with future shows taking place in other Southeast cities.

The jewelry retailer plans to open 20 new stores this year and expand into new product categories.

Flower motifs are the jewelry trend blooming amongst the new collections that debuted this spring.

The retailer reported an 8 percent decline in annual sales as it struggles under the weight of billions of dollars of debt.

The “Devil” drop earrings, our Piece of the Week, are part of designer Edina Kiss’ new namesake jewelry line that she will show at Couture.

The alert states that burglary crews are targeting jewelry businesses and details how jewelers and refineries can protect themselves.

The “watchmaker of shapes” debuted the reworked version of the vintage sports car-inspired timepiece at Watches & Wonders.

As demand for jewelry retail coaching grows, the company has established a dedicated business coaching leadership team.

The “Mountings 2026-2027” catalog showcases Stuller’s largest and most diverse assortment to date with more than 400 new mounting styles.

Sally Morrison and Mark Klein discuss De Beers’ first beacon in 16 years and the mistake the industry made with lab-grown diamonds.






















