Sourcing

Live from Tucson: 9 Gemstone Market Updates

SourcingFeb 03, 2017

Live from Tucson: 9 Gemstone Market Updates

Richard Drucker tackled trends, memo and grading reports for colored gemstones in a seminar at AGTA GemFair.

20161201_Oscar-Heyman.jpg
Blue stones, like the tanzanite seen in this Oscar Heyman ring, continue to be strong sellers for many gemstone dealers, according to GemWorld’s Richard Drucker.

Tucson, Ariz.--There’s no better time or place to talk about what’s happening in the gemstone market than in Tucson when the city’s playing host to the annual gem shows.

On Thursday morning, GemWorld International’s Richard Drucker spoke at the AGTA GemFair, summarizing his conversations with gemstone dealers throughout the year regarding supply, demand and pricing trends, and some of the biggest issues facing the market right now.

Here are some highlights from his seminar.

1. More business closings. One of the major stories of 2016 concerned the growing number of businesses in the industry that shut down. The Jewelers Board of Trade’s recently released full-year numbers showed that 1,669 jewelry businesses ceased operations during the year, which is a 50 percent jump from the prior year.

Struggles with garnering enough business to stay afloat and retirement without successors both continue to plague the industry, Drucker said.

However, this also means that with less competition, there’s the possibility of a better business outlook for gemstone dealers and retailers still in the game, he added.

2. Over-reliance on memo. The memorandum issue is one that’s long has been discussed in terms of the designer-retailer relationship, but it’s become a concern in the gemstone world as well, with retailers asking for gemstones on memo.

In the case of the gemstone dealer, who has “taken all the risk” in buying the rough or polished stones and added them to their inventory, Drucker said, he or she is now selling direct to consumers more often so that money isn’t tied up in memo goods.

“Dealers, at some point, are forced to find an alternative on their own,” he said.

3. Last year was slow to start but finished strong. Many of the gemstone dealers with which GemWorld spoke said that last year was fairly weak until after the election when buyers were happy to start buying again, leading to a very strong November-December period.

Dealers also said that where the past three to four years had been fairly slow, it seemed like the gem market finally was seeing some growth again amid a resurgence in interest in color.

4. The two-tier market continues. Repeating a trend Drucker mentioned at last year’s Tucson show--and which many in the trade have echoed since then--both the high end and the lower end are doing well while the middle tier continues to be squeezed.

To
reiterate, Drucker noted that some gem dealers told him about selling stones over $100,000, and also pointed out that there have been some gems setting records at auction recently.

5. The continued popularity of blue gemstones and colored bridal. For anyone who was wondering, the high demand for blue gemstones won’t be going away any time soon.

While blue sapphires seem to be the king, the trend is carrying through to gems of all types: tanzanite, zircon, aquamarine and tourmaline.

And the mention of color in bridal came as no surprise, as that trend has been strong for a couple of years now. But, Drucker pointed out at the seminar that many of the rings and stones that companies have been selling for the category also could simply be fashion jewelry as well, which means that leveraging this trend could just require a rebranding from some.

6. The increasing popularity of unheated gems, better cuts, big and bold gems, and responsibly sourced stones. Stones with natural and rare beauty are doing well, and quality cutting is coming to the forefront.

Meanwhile, responsible sourcing is “becoming a big topic, and you will hear more about it,” Drucker said.

According to a recent Nielsen survey, 12 percent of baby boomers and 26 percent of Generation Xers care about it while more than half of millennials are concerned with ethical sourcing.

Earlier this week, the Jewelry Industry Summit was held in Tucson, and the AGTA also announced that a number of industry organizations--including the International Colored Gemstone Association and India’s Gem & Jewellery Export Promotion Council, among a few others--were stepping in to help with its silicosis abatement project.


A 5.17-carat Burmese ruby from Omi Gems

7. The “big three” actually are the No. 1, No. 2 and No. 3 sellers for many dealers these days. Sapphires and fancy colored sapphires are on fire, and rubies are benefitting from the increased supply and acceptance of the material from Mozambique. Emeralds are once again seeing a resurgence as price and supply remains stable and the green stone benefits from increased promotion from Gemfields.

When it comes to sapphire supply and price, some dealers said they were seeing strong supply and lower prices, while some said there were shortages and higher prices. What that issue boils down to is quality: When it came to fine stones, prices were going up.

Production of rubies, meanwhile, used to be around 20 percent of that of sapphires but that gap is rapidly closing, Drucker reported. At the same time, there’s “no indication that demand (of average quality or lower) has risen to keep up with the supply.”

As gem dealers have told National Jeweler before, despite the lifting of the ban in Burma, there isn’t likely to be an influx of material into the U.S. market.

When it comes to emeralds, prices are expected to rise, but it’s likely production will too.

In Colombia, Muzo’s output will go up, Drucker said, now that its infrastructure has been established.

He also noted that a new source of emeralds from Ethiopia has been confirmed, though they haven’t yet seen the material and don’t know much about it.

8. Apart from the “big three,” there are a number of other gemstones doing well. According to the gemstone dealers whom GemWorld surveyed, these include spinel, garnet (especially tsavorite), peridot, rhodolite garnet, and rare and different gems.

“How are you going to set yourself apart if you don’t sell something different?” Drucker asked.

9. Colored stone lab reports concern some dealers. Drucker said that every top dealer he spoke with, except one, expressed dislike and concern about lab reports but noted that they felt like they had to use them.

A few things in particular popped up in this section of the seminar, two of which were nomenclature and origin.

In regards to the first, issues arise for some in the colored stone market when it comes to a lack of consistency and codification in naming standards from lab to lab.

With the latter, the reliance on an identification of place of origin is having a big effect on prices. And as so many new sources pop up, there are risks of inconsistencies.
Brecken Branstratoris the senior editor, gemstones at National Jeweler, covering sourcing, pricing and other developments in the colored stone sector.

The Latest

Shot of attendees at a JA New York jewelry trade show
Events & AwardsMay 22, 2026
Instore Buys JA New York Show

The deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.

Buccellati Waikiki gold and diamond earrings
FinancialsMay 22, 2026
Richemont’s Jewelry Brands Lead the Charge in Q4

The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.

Leigh Maxwell Bauble Earrings
CollectionsMay 22, 2026
Leigh Maxwell Celebrates 5 Years at Couture With ‘Bauble’ Collection

The “Bauble” capsule collection of colorful one-of-a-kinds includes our Piece of the Week, the “Bauble” earrings, featuring rose zircon.

PG-05-SHOT-2-LUCIDA.033 1.png
Brought to you by
All Eyes on Gold Prices. Alternatives to Look For. And What to BEWARE of in Vegas

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

Stuller 2026-2027 packaging and display catalog
MajorsMay 22, 2026
Stuller’s New Packaging, Display Catalog Is Out

The updated catalog has a newly dedicated section for gift wrapping.

Weekly QuizMay 21, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
My Next Question, Episode 5: Amanda Gizzi, Michelle Graff, Frank Everett
PodcastsMay 21, 2026
Episode 5: Sotheby’s Frank Everett Puts the Auction Market in Perspective

Everett covers colored stones’ surging popularity, the mellow return of the “Mellon Blue,” and his “The Devil Wears Prada” doppelgänger.

Springer’s Jewelers new flagship rendering
IndependentsMay 21, 2026
Springer’s Jewelers’ New Flagship Will Serve Next-Gen Luxury Shoppers

Fourth-generation CEO Lilly Mullen wants to emphasize experience, connection, and personalized service.

1872x1052-NextGem-2026-National-Jeweler-Advertorial.jpg
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry Retailers

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

Nina Pugliese
Events & AwardsMay 21, 2026
JA Announces Nina Pugliese Memorial Scholarship

The new award, created in partnership with Henne Jewelers, honors the late designer’s legacy through supporting jewelry education.

Jewelry scam flyer and police officer handing flyer to elderly man
CrimeMay 20, 2026
NYPD Warns of Jewelry Swap Scams Targeting Seniors

The NYPD is warning elderly New Yorkers to keep their jewelry hidden when walking outside to avoid being a target.

New Adornment & Theory jewelry store in West Town, Chicago
IndependentsMay 20, 2026
Adornment & Theory’s New Store Feels Like Home

Designer Viviana Langhoff has realized her dream of owning a space for her Chicago jewelry store that looks and feels like her brand.

Couture Show Logo
Events & AwardsMay 20, 2026
Here Is Couture’s 2026 Education Lineup

The sessions will run from Friday, May 29, to Sunday, May 31, with one being a live taping of an episode of Couture’s podcast.

Morgan P. Richardson
Lab-GrownMay 20, 2026
Savannah Friedkin Jewelry Names New CEO

Former Stephanie Gottlieb Fine Jewelry executive Morgan P. Richardson is joining the lab-grown diamond jewelry brand.

Audemars Piguet x Swatch white Royal Pop watch
WatchesMay 19, 2026
Here’s the AP x Swatch Pocket Watch That Caused Pandemonium

The $400 pocket watch is a blend of Audemars Piguet’s iconic eight-sided Royal Oak and Swatch’s unserious Pop watches from the ‘80s.

Chris Ploof Modern Electrum Collection Milgrain Rows and Diamonds Ring
CollectionsMay 19, 2026
Chris Ploof’s New Collection Makes an Ancient Metal Modern

With gold prices on the rise, the “Modern Electrum” collection uses an alternative, non-tarnishing metal alloy composed of gold and silver.

Ellen and Michael Fruchtman
IndependentsMay 19, 2026
Ellen and Michael Fruchtman Retire, Sell Marketing Agency

Fruchtman Marketing has new owners, Erin Moyer-Carballea and Manuel Carballea, and will relocate to Miami.

Peter Smith and National Jeweler contributor
ColumnistsMay 19, 2026
Peter Smith: The (Mostly) Immutable Sales Truths

In a column for the 2026 State of the Majors issue, Smith lists 10 time-tested principles about sales that still ring true.

Edahn Golan, Tenoris co-founder and National Jeweler contributor
ColumnistsMay 18, 2026
Edahn Golan: What a K-Shaped Economy Means for Fine Jewelry

In a column for the 2026 State of the Majors issue, Golan spells out how the growing economic divide in the U.S. is reshaping the market.

Foundrae Limitless Expansion of Joy and Hope Collection Campaign Imagery
CollectionsMay 18, 2026
Foundrae’s New Collection Taps Into Joy

The “Limitless Expansion of Joy and Hope” collection evokes summer through colored gemstones and motifs of butterflies and florals.

Inchiquin emerald
CollectionsMay 18, 2026
Hancocks London Acquires Historic ‘Inchiquin’ Emerald

The jewel, circa 1890, is from the late Victorian era and was owned by descendants of the last high king of Ireland.

JCK Industry Fund Logo
Events & AwardsMay 18, 2026
Here Are the 2026 JCK Industry Fund Grant Recipients

This is what the nine recipients plan to do with the funds.

John Wayne Signet Ring
AuctionsMay 15, 2026
American Collector Ponies Up Almost $17K for John Wayne’s Ring

The Western star’s 14-karat gold signet ring sold for six times its low estimate following a bidding war at U.K. auction house Elmwood’s.

MJSA Education Foundation and Jewelers of America
Events & AwardsMay 15, 2026
JA, MJSA To Sponsor Roundtable at TJS

The discussion, "Rebuilding the Jewelry Workforce," will take place on Saturday, May 16, in Troy, Michigan.

Matching pair of Type IIa, D-color diamonds
AuctionsMay 14, 2026
White Diamonds Lead Sotheby’s Auction, Blue Diamond Does Not Sell

A matching pair of 18.38-carat, D-color diamonds from Botswana’s Jwaneng mine sold for $3.3 million, the top lot of the jewelry auction.

DeBeeers_Bridal_Display_Dune_1872x1052.jpg
Supplier BulletinMay 14, 2026
A Diamond Is Forever Continues Desert Diamonds – Bridal Reinvigorated

Sponsored by A Diamond Is Forever

Faceting Apprentice gem cutting school
SourcingMay 14, 2026
State of Colored Stones: The Spirit of Young American Gemstone Cutters

The next generation of lapidarists are entrepreneurial, engaged online, and see the craft as a means for artistic expression.

Ocean Dream diamond
AuctionsMay 14, 2026
‘Ocean Dream’ Makes Waves at Christie’s, Fetching $17M

It was the second auction appearance for the fancy vivid blue-green diamond, which sold for $7.8 million at Christie’s Geneva 12 years ago.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy