CrimeAug 25, 2026
Florida Woman Scammed Out of $1.5M in Jewelry, Precious MetalsTwo suspects have been arrested in connection with the complex phone scam.
SourcingNov 29, 2016
A ‘Rare’ Glimpse of Brilliance Coming to LA
L.J. West Diamonds is partnering with the Natural History Museum of Los Angeles County on an exhibition of natural colored diamonds called “Diamonds: Rare Brilliance.”
The 1.64-carat Victorian Orchid Vivid Purple Diamond is one of the gems that will be on display for “Diamonds: Rare Brilliance,” an exhibition of natural colored diamonds that is slated to open next month at Los Angeles’ Natural History Museum.
Los Angeles--A brilliant display of natural colored diamonds will be on view at the Natural History Museum of Los Angeles beginning next month.
Called “Diamonds: Rare Brilliance,” the exhibition is comprised of stones from the collection of New York-based L.J. West Diamonds, a company that’s been in the colored diamond business for nearly 40 years.
It is comprised of:
The Juliet Pink Diamond, an oval-shaped 30.03-carat fancy intense pink of VVS2 clarity that was cut from an estimated 90-carat rough from South Africa;
The Argyle Violet, the 2.83-carat oval shaped-diamond that is the biggest violet diamond to ever come out of Rio Tinto’s Argyle mine in Australia;
The Rainbow Necklace, which features more than 100 rare diamonds of all colors and weighs nearly 36 carats; and
The Victorian Orchid Vivid Purple Diamond, a 1.64-carat fancy vivid purple diamond of SI2 clarity (bought in partnership with and cut and polished by Rio Diamond Corp.).
Diamonds: Rare Brilliance begins Dec. 16 and runs through March 19, 2017.
The 2.83-carat Argyle Violet is the biggest violet diamond ever found at the Argyle diamond mine in Western Australia. It is color graded as a fancy deep grayish-blue and was cut from a 9.17-carat piece of rough.
The 30.03-carat Juliet Pink Diamond is a fancy intense, VVS2 stone that’s been cut into an oval shape. It is a set into a necklace with 98.70 carats of marquise, pear and round-cut white diamonds that are E to F in color and VVS clarity.
The color of the cushion-cut Victorian Orchid Vivid Purple Diamond is extremely rare, L.J. West Diamonds said. It is a fancy vivid purple diamond of SI2 clarity and will appear in the exhibition set in a flower designer platinum ring setting.
In an interview earlier this month about his company’s purchase of the Argyle Violet, L.J. West Diamonds President Larry West said of the exhibition, “Nobody’s ever seen stones like this, and I think it’s important for them to be out there in the public domain. It makes it more real for people; it’s not just a story.”
The Natural History Museum of Los Angeles County is open daily from 9:30 a.m. to 5 p.m. For more details on visiting, go to NHM.org.
Editors' Picks
Sponsored by
More on Sourcing
The Latest
ColumnistsAug 25, 2026
Proof Before Purchase: The Gen Z Way to BuyIn her first column for National Jeweler, Jennifer Shaheen asks jewelers if they know how to connect with the next generation of consumers.
Events & AwardsAug 25, 2026
SSEF Opens 2026 Applications for Gemology Education ScholarshipsThe annual awards cover tuition for an on-site educational course at the Swiss lab, as well as flights and lodging.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
TrendsAug 25, 2026
Brent Neale Celebrates Blackberry Farm’s Anniversary With JewelryThe jeweler partnered with the Tennessee resort to honor its 50th anniversary with limited-edition blackberry pendants and earrings.
Weekly QuizAug 20, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
EditorsAug 24, 2026
Q&A: Reeds Jewelers VP Genna Zimmer on 80 Years in BusinessThe third-generation jeweler shared how the North Carolina retailer is celebrating this milestone and the love story that started it all.
Events & AwardsAug 24, 2026
Rio Grande, MetalWerx Host Argentium Silver WorkshopThe class, led by renowned metalsmith Cynthia Eid, highlighted Argentium silver as an alternative to gold amid high prices.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
Events & AwardsAug 24, 2026
JIS Miami Opens Fall 2026 RegistrationThe show is slated for Oct. 16-19 at the Miami Beach Convention Center.
CollectionsAug 24, 2026
Francesca Villa Honors Napoleon, His Empresses In New CapsuleThe “Empresses” capsule uses 19th-century medals depicting Napoleon, Joséphine, and Marie-Louise across five one-of-a-kind pieces.
SurveysAug 21, 2026
These Are 2026’s Hottest Retailers, Says NRFThe retailers at the top of the list offer affordable products and fun, discovery-fueled experiences.
WatchesAug 21, 2026
Bremont Names Former Vacheron Constantin Exec CMODaniel Bing was formerly the marketing director for the Americas at Vacheron Constantin.
CollectionsAug 21, 2026
Bijules, Kamyen Serve Up ‘Topspin’ Tennis Bracelet Ahead of US OpenIn our Piece of the Week, the designers reimagine the tennis bracelet with green enamel wrapped around a strand of “Desert Diamonds.”
PodcastsAug 20, 2026
Episode 8: Diamond Industry Update With David Bonaparte & Ronnie VanderLindenThe industry veterans join the podcast to discuss diamond marketing, the FTC Jewelry Guides, and lobbying for lower tariffs.
TechnologyAug 20, 2026
A New AI-Powered Gemstone Identification App Is HereFounder Vik Westermann said the app is a “starting point” to inspire people to work with appraisers and gem labs, not replace them.
AuctionsAug 20, 2026
Storied Unicorn Brooch Up for Auction Gallops to New Home The Verdura brooch, which belonged to the late Virginia Fortune Ryan Ogilvy, was sold to a private collector in Asia.
Events & AwardsAug 20, 2026
MJSA Education Foundation Names 5 Scholarship WinnersThe five students were awarded a total of $10,000 through the nonprofit’s 2026 “Future of Jewelry Making” scholarship.
MajorsAug 20, 2026
Plumb Club Elects 2026-2027 BoardSteven Lerche is now beginning his term as the youngest member to become president of The Plumb Club’s elected executive committee.
MajorsAug 19, 2026
Mike Alexander To Succeed Scott Murphy as Jewelers Mutual CEO Murphy will retire at the end of the year and Alexander, currently the company’s president, will take over at the start of 2027.
Policies & IssuesAug 19, 2026
Spinelli Kilcollin Embraces Dupes With Trade-In ProgramThe jeweler is encouraging customers who own lookalike rings to come into the store and trade them for credit towards an authentic piece.
MajorsAug 19, 2026
Zales Wants You to Wear Fine Jewelry Every DayThe new campaign, “You Are The Occasion,” discourages shoppers from saving their fine jewelry for special occasions only.
CrimeAug 18, 2026
2 California Men Arrested in Fatal Vehicle Smash RobberyOne is the driver who allegedly crashed a car into a Sacramento jewelry store in April, striking a 71-year-old employee who later died.
ColumnistsAug 18, 2026
Peter Smith: The IKEA Effect and Bridal Branding In a new column, Peter Smith posits that people actually enjoy putting together IKEA furniture, and the same is true for engagement rings.
CrimeAug 18, 2026
Thieves Snatch $1M in Jewelry From New Jersey Jeweler9lakha Jewelers in Iselin, New Jersey, was the target of a smash-and-grab robbery on Aug. 8.
Lab-GrownAug 18, 2026
Ring Concierge, Kendall Jenner’s Tequila Brand Collab on GiveawayThe jeweler has partnered with 818 Tequila to gift lab-grown diamond studs to a bride-to-be and their bridal party.
Events & AwardsAug 17, 2026
Exhibition on Louis Comfort Tiffany’s Studios to Open at The MetThe exhibition will feature more than 100 drawings of stained-glass lampshades, windows, and more, many created by women and émigrés.
CollectionsAug 17, 2026
Marquise Diamonds Dance in Spinelli Kilcollin’s ‘Wren’ CollectionMarquise-cut diamonds in drop charms are the center of the new collection, reflecting the movement of a dancer in modular styles.
