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SourcingSep 08, 2016
Diamond Producers Association Appoints New CMO
The DPA, which works to boost mined diamond demand worldwide, has hired marketing expert Deborah Marquardt as its chief marketing officer.
New York--The Diamond Producers Association announced that it has appointed Deborah Marquardt as chief marketing officer.
She will report directly to DPA CEO Jean-Marc Lieberherr.
In her new role, Marquardt will lead all U.S. activities for the DPA, with a focus on integrated marketing and media initiatives. She and her team will work closely with the U.S. diamond and jewelry industry, as well as the media, to promote the diamond category with consumers.
She replaces Sally Morrison, who left the DPA in the spring to work for Gemfields.
Marquardt joins the association with years of experience in strategic marketing to millennials, most recently serving as vice president and general manager of Time Inc.’s Style Network, leading the digital product businesses across the beauty and fashion categories to attract young, affluent readers.
Prior to Time Inc., Marquardt spent 10 years at L’Oreal USA, leading media and integrated marketing/communications teams for such brands as Maybelline New York and Garnier.
She also has been recognized by international newsletter The Delaney Report as the Corporate Media Executive of the Year and both an AdAge Media Maven and an Advertising Working Mother of the Year.
“The addition of Deborah strengthens our leadership team at a pivotal time for the DPA,” Lieberherr said. “Her deep expertise in integrated, content-driven programs aimed at millennials, as well as cross-platform and social media, are critical to spearheading the launch of ‘Real is Rare,’ the DPA’s new category marketing platform.”
The DPA will debut the “Real is Rare” marketing campaign this fall, with an initial focus on digital and social media channels.
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